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Facebook Watch 101

By Aashish Pahwa / January 23, 2018

Ever since 2015, Facebook’s obsession with the videos was clearly evident when it launched live videos on its platform. Since then, we’ve witnessed 360 videos, Facebook stories, and an increased number of short and even long length videos in our Facebook newsfeeds. On the date of writing this article, 100 million hours of video content are […]


How To Negotiate Like A Pro

By Aashish Pahwa / January 20, 2018

As an entrepreneur,  you can evade taxes but can never avoid negotiations. Non-stop negotiations are a fact of entrepreneurial life. You have to negotiate for that perfect business deal, with that perfect employee, with your clients and even with your prospective investor. Let’s accept it, no matter how hard you try, there are times when you […]


The Art Of Crafting Demand

By Abhishek Shridhar / January 20, 2018

Wouldn’t it be a paradise for businesses if they had a secret formula that could create demand for anything and everything from thin air? All a business aspires for is survival with supernormal profits for a sustained period of time. And for that, people should be wanting what it’s selling. The rawest form of trade, […]


The On Demand Economy 101

By Aashish Pahwa / January 22, 2018

Not so long ago, there was an idea to disrupt the taxi industry. The idea today is around 9 years old, worth $48 billion, present in 78 countries, and serve to around 1 million users every day. Uber. But this was just the beginning of the disruption by the on-demand economy. Today, there are hundreds of […]


5 Biggest Startup Trends & Predictions For 2018

By Aashish Pahwa / January 15, 2018

Planning the future based on certain stats and facts usually gives you an upper hand over your competitors as you end up capitalizing on the first mover’s advantage. Besides, future predictions make you keep up with the industry trends and helps you to focus on your long-term strategies. With over 57 startups becoming unicorns, 2017 was […]


Initial Coin Offering (ICO) vs. Initial Public Offering (IPO)

By Aashish Pahwa / January 19, 2018

Throughout the short history of cryptocurrency, we’ve been introduced to numerous new processes and terms like decentralization, coins, tokens, altcoins, etc. One such process brought to life by the cryptocurrency revolution is the Initial Coin offering or the ICO. An ICO is a crowdfunding strategy for startups dealing with decentralized products and services and operating […]


Sports Marketing: An Awakened Giant

By Abhishek Shridhar / January 6, 2018

Human beings have loved sports through the ages. The fanaticism for sports has evolved into a new social group in itself united by the allegiance towards the team. Athletes are walking parallel to movie stars in terms of influence and are becoming the poster boys for more and more marketing campaigns. Similarly, on a collective […]


Is First Mover’s Advantage Real?

By Abhishek Shridhar / December 23, 2017

Competition is the fuel of a market. Some firms compete for customers, some compete for resources, some compete for market share and all compete for profits. This never-ending race to success is filled with sparsely populated hurdles and uncertainties waiting to be crossed and cracked. The players that get the hang of the game have […]


Blockchain for Dummies

By Sourobh Das / January 2, 2018

Bitcoin, Ethereum, Litecoin, Ripple are words all of us have been bombarded with in the past year or so. So much has and is being written on cryptocurrency, more so since almost all forms of it are skyrocketing in value that it is impossible to avoid discussions on the same. Cryptocurrency transactions take place between […]


Is Marketing A Sycophant Of Populism?

By Abhishek Shridhar / January 8, 2018

Most of the people who have been intrigued enough to click on this article are consumers of a plethora of marketing campaigns. Sports fans are just doing it, tech enthusiasts are thinking differently, fast food lovers are ‘lovin it’ and the motorists are learning German. Certain brands have communicated their value proposition to the public […]

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