The Secret To An Effective Advertising Campaign
What makes a good advertisement campaign? Is it the catchy tagline, the sales pitch or is it how well you have structured your communication message? Well,...
A Retailer’s Guide To Showrooming
It’s been nearly an hour and the salesman has just called for the fifty-sixth pair of shoes to be fetched. All around the floor are strewn...
The Ultimate Startup Hiring Guide
Endless working hours, midnight coffee instead of fresh morning brew and never-ending brainstorm; well that was the new normal when you started building your startup. Now...
Decoding The Psychology Behind Social Validation
Spoiler alert! It’s not what you think. If you have been subjected to an entirely new environment– say, a completely new city, not knowing how to...
Generation Z vs Millennials: The Big 5 Differences
With the diverse populace we find around us we still see different perspectives, perceptions and outlook; but there is an invisible connection that binds everything. Trends,...
5 Smart Ways To Increase Your Ecommerce Store Sales
Nothing has ever disrupted the startup ecosystem like the ecommerce. T-shirts, shoes, jewellery, software, and even houses are being sold online. But the only setback of...
5 Clever Strategies To Make Your Customers Say YES!
Imagine a scenario where everyone loves what you have to offer. Yes, it’s a good idea indeed. Yes! I’ll definitely buy it! Yes, it’s a perfect...
How Do YouTubers Make Money?
They dance, they sing, they act, and they even break their new iPhones just to get more views. But how on earth do YouTubers make money?...
Why Is Musical.ly (now Tik Tok) A Hit?
If you are over the age of 20 and inactive on social media, there is a chance you don’t know what Musical.ly is. But if you...
How to Prevent, Detect and Stop Infringement of Your IP Rights
For many businesses, intellectual property can be a major asset which increases business value and market potential. A number of inventors and entrepreneurs believe that their...
