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5 Startup Mistakes To Avoid At Any Cost

By Aashish Pahwa / November 17, 2017

90% of the startups fail. Scary? But here’s a more terrifying fact: 90% of the time, startups fail due to self-destruction and not due to competition. Starting up could be the best decision of your life. However, succeeding with your startup requires many more good decisions. The market is full of other startups and big […]


What Is Middleware & How Does It Work?

By Rameez M Sydeek / November 15, 2017

It is important that different software programs work together to get the final results when different businesses or startups use these programs to fulfill their needs. This is where middleware has its importance. It attained demand in the 1980s as an answer on how to link latest applications to older systems. What is Middleware? In […]


The Attention Monetization

By Aashish Pahwa / November 16, 2017

What does it mean to ‘Pay Attention’? But before answering this question, answer these- How many times a day do you click on a notification like this? Which of these icons matters to you? Do you check your phone when you listen to these? According to a research, you check your phone 2617 times a […]


How Do Insurance Companies Make Money?

By Sourobh Das / November 13, 2017

What happens if your car crashes or your house burns down or your baggage gets lost on your next flight or you are diagnosed with a critical illness whose treatment is going to cost you tons of money? Will you dig deep into your coffers every time such a crisis occurs? What if you don’t […]


6 Things Investors Look For Before Investing In Your Startup

By Rameez M Sydeek / November 10, 2017

Steering through the world of startups can be terrifying if the entrepreneurs don’t have the right financial aids. Even though most of the entrepreneurs arrange financials on their own in the early stages of the startup process, it’s the entry of investors which take the startups to the next level. Investors are shrewd when it […]


Intrapreneurship | What is an Intrapreneur?

By Aashish Pahwa / November 20, 2017

The idea of entrepreneurship is enticing: everyone likes to be their own boss. But not everyone can afford and live the restless and risky life of an entrepreneur. An entrepreneur has to live two lives; with the life of his startup overpowering his own. One of the biggest risk entrepreneurs face is losing everything they’ve […]


The 10 Types Of Entrepreneurs [Infographic]

By Aashish Pahwa / October 27, 2017

Entrepreneurs are stealing the spotlight in the 21st century and if you’re reading this post you probably are one of them. You might be an upcoming entrepreneur with a new groundbreaking business model, an existing super-entrepreneur who has successfully launched his product and is working on the next part of the plan or an infopreneur […]


 Top 10 Promising Tech Startups of 2017

By Rameez M Sydeek / October 12, 2017

Change is the only constant in the tech industry. Every day an incredible new startup comes out with unbelievable products and service to fascinate us. There are many debates on whether tech startups are the future or not. But one thing which is certain is that the tech startups are the pathways to future. The […]


A Beginner’s Guide To The Facebook Pixel

By Prabhu Tewari / October 11, 2017

Advertising on Facebook could be confusing at times and one of its most confusing aspects is the Facebook Pixel. Nevertheless, Facebook with all its features is also one of the most powerful advertising platforms. Facebook Pixel is nowhere related to the Google Pixel. It’s a feature designed by Facebook to make your advertisements more targetted and to […]


What Makes Something Go Viral? The Psychology Of Virality

By Sourobh Das / October 10, 2017

The internet is a tough place if you don’t know its rules. Is there anyone who wants to languish in utter oblivion? I guess not. Most content creators put in a lot of effort for everything they make but only a few are able to reach the levels of craze and virality we all crave. […]

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