Augmented Reality – The Next Wave In Marketing
In 2014, London witnessed a zombie apocalypse. Don’t worry, not really. But a major MNC managed to create the impression of one. How, you’re probably wondering...
Breaking The Barriers To Entrepreneurship
You are sitting for endless hours at the corner of your room, feeling the fresh gust of wind caressing your skin, but deep inside you have...
What Is A Reverse Auction & How Does It Work?
You might have seen the hammer going down “One” and then “Two” and “Sold!”; the usual way an auction takes place after the seller puts up...
What is Word-Of-Mouth Marketing? [Ultimate Guide]
Before you start planning out your next major ad campaign, here’s something for you to think about. 75% of today’s buyers don’t believe advertisements. But don’t panic....
How To Choose The Right Business Model For Your Game?
If you are a game developer, choosing among the different game business models can be a bit of a fix. You probably are aware of premium...
Artificial Intelligence and Digital Marketing: The Dawn of a New Era
By 2020, 85% of a customer’s interaction with companies will not involve human interaction. Sounds like some ominous portent of a Machine Age? Much as sci-fi...
What Is Concierge Service? Concierge Services Business Models
Do you ever wake up and feel like there should be someone to do your errands while you sit back and relax? To plan your entire...
The Math, Science, & Technology Behind Dynamic Pricing
Imagine this scenario: you want to buy a product from an e-commerce website, but after researching for the best product that fits your needs, you just...
What Is Price Anchoring & How It Works?
Apple aficionados will remember with a mixture of fondness and awe the day Steve Jobs introduced the iPad. After touting the revolutionary features at length, he...
Did QR Codes Really Fail?
Do you wake up, watch the news and feel that you do not belong to this era? Is the society too primitive for you? Well, you...
