What is Word-Of-Mouth Marketing? [Ultimate Guide] By Deya Bhattacharya / June 22, 2018 Before you start planning out your next major ad campaign, here’s something for you to think about. 75% of today’s buyers don’t believe advertisements. But don’t panic. Here’s another compelling stat. 92% of them believe brand recommendations from friends. Is that a cue for you to rope in the best friends of your target audience as brand ambassadors? […]
How To Choose The Right Business Model For Your Game? By Anuj Nawal / June 21, 2018 If you are a game developer, choosing among the different game business models can be a bit of a fix. You probably are aware of premium and freemium games. But is that it? What if I told you there are 6 different ways you can build and monetize your game? The six types of game […]
Artificial Intelligence and Digital Marketing: The Dawn of a New Era By Deya Bhattacharya / June 2, 2018 By 2020, 85% of a customer’s interaction with companies will not involve human interaction. Sounds like some ominous portent of a Machine Age? Much as sci-fi would have you think so, that’s actually not what’s happening. We are, in fact, at the cusp of a new era where intelligent systems work with humans (and not […]
What Is Concierge Service? Concierge Services Business Models By Aashish Pahwa / May 28, 2018 Do you ever wake up and feel like there should be someone to do your errands while you sit back and relax? To plan your entire holiday or a date, instead of you sitting in front of the computer screen for hours? Do you want an expert to be your personal assistant or your lifestyle […]
The Math, Science, & Technology Behind Dynamic Pricing By Anuj Nawal / May 28, 2018 Imagine this scenario: you want to buy a product from an e-commerce website, but after researching for the best product that fits your needs, you just put it in your wishlist/cart and don’t check out. A couple of minutes later, you find advertisements on your social media of the exact same product; you click on […]
What Is Price Anchoring & How It Works? By Deya Bhattacharya / May 26, 2018 Apple aficionados will remember with a mixture of fondness and awe the day Steve Jobs introduced the iPad. After touting the revolutionary features at length, he came to the price. According to the pundits, he said, Apple should price the iPad at $999 – and a giant $999 appeared on the screen behind him. Moments […]
Did QR Codes Really Fail? By Anuj Nawal / May 20, 2018 Do you wake up, watch the news and feel that you do not belong to this era? Is the society too primitive for you? Well, you are going to get a very relatable feeling from QR code’s story then. QR codes have been a hot topic for debate in the marketing world since their introduction […]
Psychology That Goes Into A Successful Marketing Campaign By Nick Brown / May 15, 2018 When you start thinking about your next marketing campaign, try relying on some of the essential psychological principles in order to make your offer more appealing and approachable to your audience. The fact is that delving into the minds of your clients and determining how they tick, as well as knowing what the best ways […]
How To Become An Entrepreneur? By Aashish Pahwa / May 1, 2018 You might have heard people talk about them. You might have argued about the importance of such skills. You might have witnessed your friends becoming one. Or you might have yourself considered becoming one. Entrepreneurship is the new “cool” thing to pursue in this age, yet so many people are confused over how to become […]
10 Trends Shaping Digital Marketing In 2018 By Rahul Utwal / May 5, 2018 Digital marketing is evolving rapidly and it has become really hard for marketers to keep up with every trend of the digital marketing industry. According to studies, the growing use of mobile phones and social media has only increased the prospects of better business opportunities as brands benefit by building engaging relationships with customers over […]
Your Complete Guide To Personal Branding By Aashish Pahwa / June 2, 2018 It’s a proven fact that people prefer buying brands to generic products. The same people prefer to partner with or give the job to a person who has a personal brand. But what exactly is a brand and why does it apply to humans too? A brand is a combination of unique characteristics which differentiates […]
What Is Owned, Earned, And Paid Media? (And Their Difference) By Aashish Pahwa / April 12, 2018 Owned, earned and paid media are the three pillars of a cohesive marketing communication strategy. One focuses on the interacting with the target audience through communication channels owned by the company, the other involves earning publicity by building relationships, doing stunts, and providing great content, and the third involves paying the communication channels and influencers […]
The Data Monetization | Big Data Business Models By Aashish Pahwa / April 2, 2018 We’re living in an era where your refrigerator not just reminds you that you’re out of butter but also orders it from an online marketplace. Where companies know where you’ll head to before you even get out of your house. Where the world knows what you plan to buy, how much you walk, and what […]
8 Effective Ways To Promote Your Mobile Application By Aashish Pahwa / March 28, 2018 Building a productive mobile application which stands out in the sea of similar applications is a big task. But promoting your application is an another uphill struggle which probably might never end as long as the application exists. How can you market your mobile application better than the competition? How to build a brand for your […]
What Is A Cryptoasset? Types Of Cryptoassets [Ultimate Guide] By Aashish Pahwa / May 19, 2018 Not so long ago, there was an idea to digitize and decentralize every monetary transaction. Today’s idea is to remove every middleman and use cryptography and peer to peer networking to conduct financial transactions, file sharing, cloud computing, banking transactions, transactions among internet of things, and creating a platform for such transactions etc. Cryptocurrency. Bitcoin. […]
What’s Your Company Worth? | Business Valuation Methods By Nitya Shukla / March 3, 2018 Effortlessly put, business valuation entails a process and a set of steps to determine what business values up to. While this may seem simple, getting your enterprise valued the right way turns out to be difficult than expected. Business valuation results depend on your assumptions. For what’s worth, there isn’t a particular prescribed manner how […]
The Subscription Business Model By Aashish Pahwa / February 28, 2018 What comes to your mind when you read the word ‘Subscription’? Is it Newspaper? Gym? Internet? Reader’s Digest? Or is it Netflix? Spotify? Dollar Shave Club? Amazon Prime? Ipsy? Blue Apron? Weight Watchers? The subscription business model is booming. More businesses are trying to sell their products and services to customers through subscription plans than ever […]
5 Simple & Effective Brainstorming Techniques By Aashish Pahwa / March 4, 2018 Imagine you’ve gathered your team together for that much needed brainstorming session but the things aren’t going the way you wanted them to. There are no new ideas, the silent ones are still silent, and the team is still arguing on not so relevant topics. What’s missing from this brainstorming session? Is there anything you […]
What Is Microtargeting? By Aashish Pahwa / February 24, 2018 What if I told you that you can target different customers and craft a personal campaign for each using predictive analytics and his/her demographic, psychographic, and other data? The internet has made it possible to track users’ activities, divide them into different segments according to their interests, demographics, psychographics, and target them with more appealing […]
The 7 Stages Of Restaurant Marketing By Abhishek Shridhar / February 26, 2018 The restaurant business is one of the fastest growing in the world. The US market records a sales figure of $799 Billion which expands to trillions when seen at a global scale. It also employs 10% of the entire workforce in the US economy underlining the significance of its growth. These figures seem unreal when […]
Can You Patent Your Business Idea? By Aashish Pahwa / February 20, 2018 Getting a great business idea is difficult, but protecting it from being copied is a bigger challenge. But can you patent your business idea to protect it? A patent is a right granted to an inventor by the federal government to have exclusive rights to use or license his invention for a limited time. Being […]
The Other Side Of Innovation: Unnovation By Nitya Shukla / February 19, 2018 What if you develop a necessity good, manage to market it well and get your sales going for you? Is your job done? No. From time to time, markets need a revolution. Either in the offering, or the expectations itself. You need to stay miles away from UNNOVATION. Because if Unnovation ever made it to […]
What Is Disruptive Innovation? By Nitya Shukla / February 17, 2018 Uber. A company that turned the industry upside down with the model that they had to offer. The taxi industry was never the same again. You see the disruption to tradition here? What Is Disruptive Innovation? Disruptive innovation refers to a process wherein a product or service arrives into an existing spectrum, initially in simple […]
Sharing Economy: Advent Of The Give And Take Economy By Nitya Shukla / March 26, 2018 The World Wide Web has made all sorts of connections easier than ever since its inception. Over time, it became the catalyst for peer-to-peer networking, leading to economic opportunities routed through it. But it’s not just data that travels through the Internet. What do the rounds is money, deficiencies, abundances and the will to come […]
Game Marketing For Beginners By Abhishek Shridhar / February 19, 2018 One of the most important factors for an effective marketing campaign is the engagement with the consumers. The greater the duration of contact, the better. There is an entire industry which survives on its ability to hold the consumer’s attention, the Gaming Industry. The world gaming industry is worth a whopping $108.9 Billion. An activity […]
The Cost Of Entrepreneurial Stress And How To Deal With It? By Aashish Pahwa / April 23, 2018 No matter how fascinating the fact of owning a startup is, no one will deny how hard it is to run one. Not everyone could separate his personal and professional life when it comes to running a startup. You get mentally, physically, and emotionally involved as you think about it 24X7X365. You think about the […]
Overvaluation Of Startups: A Myth Or Misunderstanding? By Abhishek Shridhar / February 9, 2018 The market today has grown to an extent where a surprise is really hard to pull off. The phenomena and forces driving the markets have been mapped into assumptions and instruments that produce a spoiler called estimates which is omnipresent. Yet, a bamboozled set of watchers can do nothing but admire the show that the […]
What Is A 360° Marketing Campaign? By Aashish Pahwa / January 28, 2018 Switch on your television during a world cup and there are chances you can witness a Coca-Cola TVC belonging to their 360° marketing campaign. The same message can be noticed in their radio ads, newspaper ads, Facebook posts and ads, packaging, and even on the supermarket shelves in the form of new products. The 360-degree […]
Apparel Marketing: A Pervasive Force By Abhishek Shridhar / January 27, 2018 Look Down! Look Up! Look to your left, then right and now behind. Did you see a shirt, tie, some colleagues and files or did you see pyjamas, posters and a closet? Neither? It’s okay as long as the items in the list don’t switch. Why you ask? Because nobody would want to conduct a […]
Facebook Watch 101 By Aashish Pahwa / January 23, 2018 Ever since 2015, Facebook’s obsession with the videos was clearly evident when it launched live videos on its platform. Since then, we’ve witnessed 360 videos, Facebook stories, and an increased number of short and even long length videos in our Facebook newsfeeds. On the date of writing this article, 100 million hours of video content are […]
