Market segmentation is one of the most efficient tools for marketers to cater to their target group. It makes it easier for them to personalize their campaigns, focus on what's necessary, and to group similar consumers to target a specific audience in a cost effective manner. Market segmentation is being used by marketers since late 1900’s. Simple though it may be, it is of … [Read more...]
What is Network Effect in Marketing?
Why do companies like Facebook, Whatsapp, Amazon, Alibaba, etc rule their respective niches without any fear from their competitors? Or rather, why you don't want to switch to a different platform than these? It's all because of this thing called the Network Effect. You truly are missing out if you haven't heard or read about this phenomenon. It has been the reason for the … [Read more...]
Understanding the Psychology of Ownership in Marketing
Ever wondered why children are so unwilling to exchange their toys for new ones but are willing to grab a new one without exchange?Ever wondered why you prefer that one brand even though it's costlier or provides less features than others?Ever wondered why car salesmen offer you free test drives before moving on to the purchase process?Ever wondered why iPhone users … [Read more...]
This Dating Website Revolutionized The Way We Watch Videos
Right from newspapers in 1685 to modern online dating apps today, people have been using media to propel their love life and relationships. It is interesting how dating through media has evolved through the ages. Today dating websites are frequented often by many men and women who want to get involved with their potential significant other.One project too, started by a … [Read more...]
Understanding the Marketing Research Process
Marketing plays an important role in the success of a business in any industry. Furthermore, effective marketing is one of the reasons why a brand retains and even improves its positioning in the customer's mind. For effective marketing, it is important to research about the customers and the market before any decision is taken. The more knowledge the marketer acquire about the … [Read more...]
What’s Missing from Your Social Media Marketing Strategy?
If you aren't focusing on your social media marketing strategy, you're already lagged behind thousands of marketers who profit by using social media to build their brand and sell their products. Social media marketing is a very important aspect of digital marketing. However, it doesn't actually requires a highly out of box approach to tap it to the fullest. There are many hacks … [Read more...]
10 Psychology Tips for Social Media Marketing
Marketers are not psychologist, but a majority of successful marketers employ psychology in their strategies. Social media is technically a user’s platform and to tap the platform for marketing purpose, you need to understand the user. Here are 10 psychology tips for social media marketing for you to implement your strategies effectively and efficiently. Psychology Tips for … [Read more...]
Everything You Should Know About Skype’s Repositioning Strategy!
Skype as we know it is no more. Microsoft has launched the all new Skype which is no less than Whatsapp or Facebook Messenger. The previously known for video calling application is now focusing on instant messaging which, according to them, is now front and center. Here's everything you should know about Skype's repositioning strategy. What led to Skype's … [Read more...]
What is Remarketing and How does It Work?
Has it ever happened to you that after you've left a showroom (preferably an automobile showroom) or a bank without making a purchase, you start receiving calls and texts about the exciting offers and/or limited period discounts? Well, that's Remarketing for you. What is Remarketing? Remarketing is a process to turn window shoppers into actual customers of the products by … [Read more...]
5 Free Digital Marketing Tools You Didn’t Know About
We are living in a digitally led world. Most of our business activities are now digital and those entrepreneurs who lag in digital marketing are already behind millions of others. Digital marketing industry never slows down. It's currently at its growth stage and with the introduction of artificial intelligence in the digital marketing industry, there's a lot to see and … [Read more...]