What Is Customer Experience? – Importance & Strategies
Let’s go back to the last time you wanted to buy a smartphone. You started with … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is A Startup Studio?
The startup ecosystem is booming like never before. There’s disruption and behavioural alteration in almost every … Read more
What Is Labelling? – Product Label Types & Components
There’s something common in a shirt with a printed cloth containing product information, a fruit with … Read more
What Is A Value Chain? Why Is It Important?
The market today is more competitive than ever. The players have added new attributes to competition … Read more
What Are Convenience Products? – Characteristics & Types
Everyone has gone for a stress-free purchase at least once, having a list of things one … Read more
What Are Shopping Products? – Characteristics & Types
Consumer products satisfy the needs, wants, and desires of the ultimate users. These products are further … Read more
What Is Brand Activation? – Objectives, Types, & Examples
While dealing with today’s knowledgeable customers, brands can no longer expect to grab attention with simple … Read more
What Is A Startup Accelerator?
The startup ecosystem is not as easy-going as it looks from the outside. It is marked … Read more
What Is Mezzanine Financing? How Does It Work?
Sometimes, profits are not enough for a business to meet their expansion and growth goals. And … Read more
Rewards-Based Crowdfunding: What Is It & How It Works?
When people talk about business financing, they tend to limit themselves to debt financing and equity … Read more
