What Is Cause Marketing? – Types & Examples
The Internet has exposed us to different outlooks and ideas. Today’s society is more sensitive because … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is Data Mining? – Definition, Techniques, & Applications
IT giants like Google, Facebook, and Twitter harvest their users’ data to feed their advanced AI … Read more
Needs Vs Wants – Understanding the Difference In Marketing
There are some things that are essential or are a necessity. And then there are things … Read more
What is Unit Testing? – Meaning, Process, & Tools
Companies carry out testing of their products to ensure that their products are giving the desired … Read more
Value Creation: How Is Customer Value Created & Measured?
Value is the spine of the business ecosystem. The customer is the centre of the system … Read more
What Is Customer Value? (& Why Is It Important?)
Every time a customer purchases a product, they compare the benefit received with the money paid … Read more
Types Of Products (Consumer Products & Industrial Products)
A product is the offering a business provides to its customers in return for a monetary … Read more
Chief Executive Officer (CEO) – Definition, Roles, & Responsibilities
Think about how one instantly associates Facebook with Mark Zuckerberg and Amazon with Jeff Bezos. They … Read more
What Is An Operating Model?
A business has to do two things right to stay in the market for long – … Read more
Business Environment – Definition, Components, & Features
Several internal and external factors directly or indirectly influence business operations. While some of these are … Read more
