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Essentials

The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.

webinar

What Is A Webinar? – Features, Types, & Benefits

by Bharath Sivakumar in Marketing Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Holding and conducting seminars are some of the most taxing and time-consuming deals for individuals and … Read more

Categories Marketing Essentials
accelerators vs. incubators

Accelerator vs. Incubator: A Comprehensive Comparison

by Bharath Sivakumar in Startup Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

The terms startup accelerator and startup incubator might seem like they have the same meaning: to … Read more

Categories Startup Essentials
Corporate communications

What Is Corporate Communications? – Importance & Components

by Deya Bhattacharya in Marketing Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

A popular T-shirt brand sends out a new Instagram promo about a flash sale. Someone slips … Read more

Categories Marketing Essentials

Price Lining: Definition, Strategy, & Examples

by Bharath Sivakumar in Sales Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Most business’ product lineups usually consist of similar or related products. Take Coca-Cola for example – … Read more

Categories Sales Essentials
price skimming

Price Skimming: Definition, Strategy, & Examples

by Bharath Sivakumar in Sales Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Pricing strategies make or break businesses. A product’s pricing reflects what the company aims to achieve, … Read more

Categories Sales Essentials
b2c business to consumer

Business to Consumer (B2C) | Definition, Types, & Examples

by Bharath Sivakumar in Sales Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Knowing the target market is essential for any business to sell and succeed. While some businesses … Read more

Categories Sales Essentials
business development

What is Business Development?

by Anushka Pandey in Sales Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Sales isn’t the only factor which results in the growth of the business in the long … Read more

Categories Sales Essentials
b2b vs. b2c

B2B vs. B2C | Difference Between B2B & B2C

by Bharath Sivakumar in Sales Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

While there are many business models, Business to Business (B2B) and Business to Consumer (B2C) models … Read more

Categories Sales Essentials
b2b business to business

Business to Business (B2B) | Definition, Types, & Examples

by Bharath Sivakumar in Sales Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

While there are many types of businesses, the majority of the businesses out there depend on … Read more

Categories Sales Essentials
dynamic-pricing

Dynamic Pricing – Definition, Advantages, Disadvantages & Examples

by Bharath Sivakumar in Sales Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Choosing the proper pricing strategy is one of the most important undertakings for any business because … Read more

Categories Sales Essentials
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