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Essentials

Lean Canvas: Everything You Should Know

April 17, 2019 Startup Essentialsby Rameez M Sydeek
lean canvas

Entrepreneurs spend most of their time in designing and drafting … Read more

Categories Startup Essentials 2 Comments

Startup or Start-up: Which is correct?

October 24, 2019 Startup Essentialsby Aashish Pahwa
startup or start-up

Maybe you’re an entrepreneur drafting your groundbreaking business model. Maybe … Read more

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What Is A Startup?

April 3, 2021 Startup Essentialsby Aashish Pahwa
what is a startup

Skepticism finds no substance when we say that startups are … Read more

Categories Startup Essentials 5 Comments

10 Reasons Why Startups Fail

June 18, 2020 Startup Essentials, Essentialsby Sourobh Das
why startups fail

Post-mortems are never nice but sometimes it becomes imperative to … Read more

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Top 10 Simple & Profitable Startup Ideas

January 15, 2020 Startup Essentialsby Sourobh Das
startup ideas

If you are tired of working for others and want … Read more

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Market Segmentation – Definition, Bases, Types & Examples

February 18, 2021 Marketing Essentialsby Arieez Dutta
MARKET SEGMENTATION

Market segmentation is one of the most efficient tools for … Read more

Categories Marketing Essentials 31 Comments

Understanding the Marketing Funnel

October 21, 2019 Marketing Essentialsby Sakshi Singh
marketing funnel

A goal without planning is just a dream. You need … Read more

Categories Marketing Essentials 3 Comments

Understanding the 4C’s of Marketing Mix

October 9, 2020 Marketing Essentialsby Aashish Pahwa
4C'S OF MARKETING MIX

Ever since the beginning, businesses focused on themselves more than … Read more

Categories Marketing Essentials 2 Comments

The Marketing Research Process

August 10, 2019 Marketing Essentials, Featuredby Arieez Dutta
MARKETING RESEARCH PROCESS

Marketing plays an important role in the success of a … Read more

Categories Marketing Essentials, Featured 2 Comments

Holistic Marketing – Meaning, Concepts, and Importance

October 9, 2020 Marketing Essentialsby Aashish Pahwa
HOLISTIC MARKETING

“The whole is more than the sum of its parts.” … Read more

Categories Marketing Essentials 6 Comments
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