What Is Market Analysis & How To Do It?
Marketing without market analysis is like driving with your eyes closed! Whether you want to start … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
Compensation Philosophy: What Is It & Why Is It Important?
Almost 50% of the organizations agree to the fact that employee turnover is on an all-time … Read more
The Importance Of Leadership In Business
If you Google the meaning of leadership in business you can get about 658,000,000 results, with … Read more
V-Commerce — What Is It & Why Is It The Next Big Thing?
“Alexa, will most homes have a smart speaker by 2020?” “Hey Google, are more consumers using … Read more
What Is A Green Product? – Examples, Advantages, & Challenges
In the past 50 years, humans have consumed more resources than in all previous history. This … Read more
The Importance Of Management In Business
Almost 90% of startup businesses fail miserably within the first five years of starting up, of which … Read more
What Is A Sales Funnel?
Profit or perish…There are only two ways to make money: increase sales and decrease costs. This … Read more
Moment Marketing: Explaining The Right Time Marketing
There’s a secret behind why some campaigns gain more traction than others. They communicate when the … Read more
Wholesale & Wholesaler – Definition, Types, & Examples
A manufacturer usually doesn’t sell his goods directly to the customers. He makes use of the … Read more
Talent Management – Definition, Importance, & Components
When recruiting its employees, a company must ensure that it recruits the best lot, which shortly … Read more
