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Essentials

The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.

CONVERSION RATE OPTIMIZATION

Conversion Rate Optimization [A Beginner’s Guide]

by Aashish Pahwa

Website traffic isn’t worth much if your content and site elements can’t get visitors to do … Read more

Categories Marketing Essentials
sales plan

What Is A Sales Plan? How To Create One? [+ Free Template]

by Aashish Pahwa

No matter how hard you think sales is, it’s the backbone which keeps your business alive. … Read more

Categories Sales Essentials
Lean Manufacturing

Lean Manufacturing – Definition, Principles, Wastes, & Examples

by Aashish Pahwa

If you are a manufacturer or an entrepreneur in the manufacturing business, you’d agree that the … Read more

Categories Management Essentials
market validation

Market Validation – 6 Steps To Validate Your Business Idea

by Aashish Pahwa

A lot of startups begin but fail in the initial years of its inception. About 90% … Read more

Categories Marketing Essentials
BUSINESS ADVISOR

Who Is A Business Advisor? | 10 Types Of Advisors

by Aashish Pahwa

Starting your own business may seem exciting but it’s not a cake walk. You will have … Read more

Categories Management Essentials
business process

What Is Business Process? – Types, Importance, & Examples

by Aashish Pahwa

The success of a business is the ultimate goal for any entrepreneur although one wrong step … Read more

Categories Management Essentials
what is branding

What Is Branding? – Importance, Types, Elements & Examples

by Aashish Pahwa

Yellow Golden Arches forming an “M” and red colour background. If anyone happens to see this … Read more

Categories Branding Essentials
CTA marketing

Call To Action Marketing [The Definitive Guide To CTA]

by Kanika Kataria

Have you ever searched for some aesthetic ideas on Pinterest and ended with signing up for … Read more

Categories Marketing Essentials
inbound marketing

What Is Inbound Marketing? [The Ultimate Guide]

by Bharath Sivakumar

Whether you are a small or a large enterprise, your dream of taking your business to … Read more

Categories Marketing Essentials
ACTION PLAN

What Is An Action Plan & How To Write It? [Ultimate Guide]

by Aashish Pahwa

You have a goal. Let’s say you need to print a document. Now, for a goal … Read more

Categories Management Essentials
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