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  • Categories
    • Featured
    • Brand Study
    • Essentials
      • Startup Essentials
      • Marketing Essentials
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Essentials

What Is Public Relations? PR Functions, Types, & Examples

by Aashish Pahwa
PUBLIC RELATIONS

Public image makes up 63% of the value of most … Read more

Categories Marketing Essentials

Fear Of Missing Out | Your Guide To FoMO Marketing Strategies

by Aashish Pahwa

Did you check your phone before you started reading this … Read more

Categories Marketing Essentials

What Is Buzz Marketing? – Strategies & Examples

by Aashish Pahwa
BUZZ MARKETING

“Did you hear about Bitcoin? It’s an insane investment! I … Read more

Categories Marketing Essentials

What Is A Cryptoasset? Types Of Cryptoassets [Ultimate Guide]

by Aashish Pahwa
cryptoassets

Not so long ago, there was an idea to digitize … Read more

Categories Crypto Essentials

6 Basic UX Design Skills Every Product Manager Should Have

by Sourobh Das
6 Basic UX Design Skills Every Product Manager Should Have

A good user experience is a must for the success … Read more

Categories Product Management

What’s Your Company Worth? | Business Valuation Methods

by Nitya Shukla
BUSINESS VALUATION METHODS

Effortlessly put, business valuation entails a process and a set … Read more

Categories Featured, Startup Essentials

Top 10 Metrics Every Product Manager Should Know & Track

by Sourobh Das
10 Metrics Every Product Manager Should Know & Track

How can a Product Manager ensure that his product stays … Read more

Categories Product Management

Target Market – Definition, Examples, Strategies, & Analysis

by Aashish Pahwa
TARGET MARKET

The demand for your product depends on the needs, wants, … Read more

Categories Marketing Essentials

Can You Patent Your Business Idea?

by Aashish Pahwa
BUSINESS IDEA PATENT

Getting a great business idea is difficult, but protecting it … Read more

Categories Featured, Startup Essentials

What Is A Unicorn Startup Company?

by Aashish Pahwa
UNICORN STARTUP COMPANY

We always talk about unicorns like Uber, Airbnb, Snap, Didi, … Read more

Categories Startup Essentials
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