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Essentials

The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.

business communication

Effective Communication In Business: Importance & Tips

by Shubhangi Srinivasan

Running a business isn’t exactly a cake-walk. Let’s face it—if it wasn’t for the constant communication … Read more

Categories Management Essentials
product-market fit

Product-Market Fit: What It Is & Why Is It Important?

by Aashish Pahwa

You had an idea. You developed a product based on that idea. You succeeded in getting … Read more

Categories Marketing Essentials
scaleup company

What Is Scaleup Company?

by Aashish Pahwa

So you’re an entrepreneur with a clear startup concept in mind. You’ve been working on this … Read more

Categories Startup Essentials
BUYER PERSONA

What Is Buyer Persona? [Ultimate Guide]

by Aashish Pahwa

Thrifty Tylor, Trendy Sally, and Discount Dolly are not just fancy names. They all represent different … Read more

Categories Marketing Essentials
growth hacking

Growth Hacking: An Actionable Guide

by Fesmina Faizal

If you’re an entrepreneur, there must be a lot of days when you thought of how … Read more

Categories Marketing Essentials
business strategy

What Is Business Strategy? – Components, Levels, & Examples

by Aashish Pahwa

Different businesses have different goals and take different routes to fulfil those goals. These routes constitute … Read more

Categories Marketing Essentials
workplace culture

Workplace Culture – Meaning, Importance, & Types

by Shubhangi Srinivasan

When employers interview prospective employees for a job, they often consider if they would be a … Read more

Categories Management Essentials
What is business definition

What Is Business? – Definition, Concept & Types

by Aashish Pahwa

Business is either an occupation, profession, or trade, or is a commercial activity which involves providing … Read more

Categories Sales Essentials
Emotional Marketing

Emotional Marketing Explained: The Definitive Guide

by Deya Bhattacharya

Think of the last time you went to Starbucks. You likely ordered something off the menu … Read more

Categories Marketing Essentials
hard skills

Hard Skills – Definition, Importance & Examples

by Shubhangi Srinivasan

In any job application or interview, employers look for applicants with two very important sets of … Read more

Categories Management Essentials
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