Why Brands Fail? Reasons for Brand Failure
The process of branding was developed to act as a … Read more
Essentials
Why Brand Name Matters? How To Choose A Great Band Name
“What’s in a name? that which we call a rose … Read more
Brand Integration | What Is Branded Entertainment?
There is a rise of brands moving towards producing, sponsoring, … Read more
Cross Promotion : Definition, Benefits, Examples and Ideas.
We’ve witnessed Cross Promotion ever since we’ve learned to read … Read more
What Are Customer Touchpoints? Importance & Examples.
A company interacts with customers on many levels and at … Read more
What Is Brand Voice? How To Develop One?
Just like in human beings, a brand voice is the … Read more
What Is Brand Image? – Importance & Examples
Brand Image is how customers think of a brand. It … Read more
What is Guerrilla Marketing? – Strategies & Examples
Who would expect to stumble across a large life-sized popsicle … Read more
Brand Positioning: Definition, Types, & Examples
Customers weigh generic products offered by different brands according to … Read more
What is Brand Personality? Definition & Examples
Personification is an innate tendency of human psychology. It refers to … Read more