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Essentials

The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.

BUSINESS ADVISOR

Who Is A Business Advisor? | 10 Types Of Advisors

by Aashish Pahwa in Management Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Starting your own business may seem exciting but it’s not a cake walk. You will have … Read more

Categories Management Essentials
business process

What Is Business Process? – Types, Importance, & Examples

by Aashish Pahwa in Management Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

The success of a business is the ultimate goal for any entrepreneur although one wrong step … Read more

Categories Management Essentials
what is branding

What Is Branding? – Importance, Types, Elements & Examples

by Aashish Pahwa in Branding Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Yellow Golden Arches forming an “M” and red colour background. If anyone happens to see this … Read more

Categories Branding Essentials
CTA marketing

Call To Action Marketing [The Definitive Guide To CTA]

by Kanika Kataria in Marketing Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Have you ever searched for some aesthetic ideas on Pinterest and ended with signing up for … Read more

Categories Marketing Essentials
inbound marketing

What Is Inbound Marketing? [The Ultimate Guide]

by Bharath Sivakumar in Marketing Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Whether you are a small or a large enterprise, your dream of taking your business to … Read more

Categories Marketing Essentials
ACTION PLAN

What Is An Action Plan & How To Write It? [Ultimate Guide]

by Aashish Pahwa in Management Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

You have a goal. Let’s say you need to print a document. Now, for a goal … Read more

Categories Management Essentials
business communication

Effective Communication In Business: Importance & Tips

by Shubhangi Srinivasan in Management Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Running a business isn’t exactly a cake-walk. Let’s face it—if it wasn’t for the constant communication … Read more

Categories Management Essentials
product-market fit

Product-Market Fit: What It Is & Why Is It Important?

by Aashish Pahwa in Marketing Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

You had an idea. You developed a product based on that idea. You succeeded in getting … Read more

Categories Marketing Essentials
scaleup company

What Is Scaleup Company?

by Aashish Pahwa in Startup Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

So you’re an entrepreneur with a clear startup concept in mind. You’ve been working on this … Read more

Categories Startup Essentials
BUYER PERSONA

What Is Buyer Persona? [Ultimate Guide]

by Aashish Pahwa in Marketing Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Thrifty Tylor, Trendy Sally, and Discount Dolly are not just fancy names. They all represent different … Read more

Categories Marketing Essentials
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