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  • Categories
    • Guides
    • Brand Study
    • Essentials
      • Startup Essentials
      • Marketing Essentials
      • Branding Essentials
      • Product Management
  • For Startups
    • Startup Process
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Essentials

What Is Consumer Behaviour? [Detailed Guide]

by Anuj Nawal
CONSUMER-BEHAVIOUR

Wouldn’t it be great if marketers know exactly what drives … Read more

Categories Marketing Essentials

What Is Time Management: Ultimate Guide

by Aashish Pahwa
time management guide

If you ever feel like there is never enough time … Read more

Categories Management Essentials

Who are Opinion Leaders & Why Are They Important?

by Anuj Nawal
opinion leaders

With an insane number of varieties of products and services … Read more

Categories Marketing Essentials, Startup Essentials

Competitive Advantage – Definition, Types, & Examples

by Aashish Pahwa
competitive advantage

The smart pricing, differentiation, branding, marketing, asset, and targeting strategies … Read more

Categories Marketing Essentials

What Is A Company? – Features & Types

by Aashish Pahwa
what is a company

A company has different definitions based on the country it … Read more

Categories Startup Essentials

What Is A Beta Version?

by Anuj Nawal
beta version

With pre-releases being a common norm in the booming online … Read more

Categories Startup Essentials

Who Are Early Adopters & Why Do They Matter?

by Anuj Nawal
EARLY ADOPTERS

Personally, while discovering new music on any music streaming platform … Read more

Categories Startup Essentials

Product Differentiation – Definition, Types, Importance & Examples

by Aashish Pahwa
PRODUCT DIFFERENTIATION

The markets are noisier and more crowded than ever, and … Read more

Categories Marketing Essentials

The Startup Life Cycle

by Anuj Nawal
STARTUP LIFE CYCLE

Every startup goes through a roller coaster of hits and … Read more

Categories Startup Essentials

What is Word Of Mouth Marketing? [Ultimate Guide]

by Deya Bhattacharya
word of mouth marketing

Before you start planning out your next major ad campaign, … Read more

Categories Guides, Marketing Essentials
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