What Is Growth Hacking: An Actionable Guide
If you’re an entrepreneur, there must be a lot of days when you thought of how … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is Business Strategy? – Components, Levels, & Examples
Different businesses have different goals and take different routes to fulfil those goals. These routes constitute … Read more
Workplace Culture – Meaning, Importance, & Types
When employers interview prospective employees for a job, they often consider if they would be a … Read more
What Is Business? – Definition, Concept & Types
Business is either an occupation, profession, or trade, or is a commercial activity which involves providing … Read more
Emotional Marketing Explained: The Definitive Guide
Think of the last time you went to Starbucks. You likely ordered something off the menu … Read more
Hard Skills – Definition, Importance & Examples
In any job application or interview, employers look for applicants with two very important sets of … Read more
The Decoy Effect Explained
What if Feedough changed its business model into a subscription-based business model where you’re offered 3 … Read more
Product and Brand Positioning Map
A company’s position is the set of perceptions, impressions, ideas and feelings that consumers have for its … Read more
11 Proven Competitive Strategies That Work
A typical market is occupied by multiple firms competing for the position of the market leader. … Read more
What Is BCG Matrix? – Examples & How-To Guide
For a company with a big portfolio, it’s important to assess its product lines regularly to … Read more
