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  • Categories
    • Guides
    • Brand Study
    • Essentials
      • Startup Essentials
      • Marketing Essentials
      • Branding Essentials
      • Product Management
  • For Startups
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Essentials

WIREFRAMING

Wireframing 101: A Guide for Beginners

by Sourobh Das

Wireframing is one of the essential skills for Product Managers and UX Designers. Wireframing or the … Read more

Categories Product Management
PUBLIC RELATIONS

What Is Public Relations? PR Functions, Types, & Examples

by Aashish Pahwa

Public image makes up 63% of the value of most companies today. When there’s a mishap … Read more

Categories Marketing Essentials

Fear Of Missing Out | Your Guide To FoMO Marketing Strategies

by Aashish Pahwa

Did you check your phone before you started reading this article? Did you browse through your … Read more

Categories Marketing Essentials
BUZZ MARKETING

What Is Buzz Marketing? – Strategies & Examples

by Aashish Pahwa

“Did you hear about Bitcoin? It’s an insane investment! I invested $100 and earned more than … Read more

Categories Marketing Essentials
cryptoassets

What Is A Cryptoasset? Types Of Cryptoassets [Ultimate Guide]

by Aashish Pahwa

Not so long ago, there was an idea to digitize and decentralize every monetary transaction. Today’s … Read more

Categories Crypto Essentials
6 Basic UX Design Skills Every Product Manager Should Have

6 Basic UX Design Skills Every Product Manager Should Have

by Sourobh Das

A good user experience is a must for the success of a product. That is why … Read more

Categories Product Management
BUSINESS VALUATION METHODS

What’s Your Company Worth? | Business Valuation Methods

by Nitya Shukla

Effortlessly put, business valuation entails a process and a set of steps to determine what business … Read more

Categories Guides, Startup Essentials
10 Metrics Every Product Manager Should Know & Track

Top 10 Metrics Every Product Manager Should Know & Track

by Sourobh Das

How can a Product Manager ensure that his product stays ahead in a crowded market? How … Read more

Categories Product Management
TARGET MARKET

Target Market – Definition, Examples, Strategies, & Analysis

by Aashish Pahwa

The demand for your product depends on the needs, wants, and luxuries of your customers. These … Read more

Categories Marketing Essentials
BUSINESS IDEA PATENT

Can You Patent Your Business Idea?

by Aashish Pahwa

Getting a great business idea is difficult, but protecting it from being copied is a bigger … Read more

Categories Guides, Startup Essentials
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