What Is Greenwashing? – Types & Examples
Going green is becoming a profitable business strategy seeing the environmental scenario today. Green business practices … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
Integrated Marketing Communication – Meaning, Tools, & Examples
In this competitive world with innumerable marketing and advertising mediums and powerful marketing campaigns, you’ve got … Read more
AIDA Model – Explanation, Examples, & Variants
Ever seen an ad so good that it made you look for the product on the … Read more
What Is Marketing Plan? How To Write One?
A product without a marketing plan is like a traveller without a map. When you’re preparing … Read more
What Is Entrepreneurship? – Types & Importance
There are 582 million entrepreneurs in the world today. This means 1 in every 13 people … Read more
What Is Personalised Marketing? How Does It Work?
What is the first thing that comes to mind upon reading the word ‘personalisation’? Maybe a … Read more
Trigger Marketing: Everything You Need To Know!
With increasing competition among companies to grow their business, the technology that backs the more personalized … Read more
What Is Green Marketing? [The Complete Guide]
In today’s world, more and more customers are becoming not only environmentally conscious but also environmentally … Read more
What Is Marketing Strategy? – Examples, Components, & Planning
A strategy is like a map that helps you reach your goals using a predefined route. … Read more
What Is Workplace Communication & Why Does It Matter?
We’ve all been there, leaving a meeting having no idea what to do next. And you … Read more
