Development Essentials
What is a Passphrase? Examples And Security Tips
Online identity protection has become the keystone in today's virtualised digital environment. Might…
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
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“Foundational guides and definitions for business, marketing, finance, and tech concepts.”
This category covers essential business and marketing concepts, from fundamental definitions to strategic frameworks. It explains key terms, models, and technologies across entrepreneurship, finance, operations, and digital marketing.
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Entrepreneurs, business students, marketers, and professionals looking for clear explanations of core business and marketing concepts.
beginner level
Articles range from basic definitions (e.g., 'What is a Passphrase?') to strategic models (e.g., Bowman's Strategy Clock) and include how-to guides and examples.
Marketing Essentials
Geofencing Marketing: What Is It & How Does It Work
Let's say an avid coffee enthusiast – David – who is an active customer of Starbucks, enters a shopp…
Marketing Essentials
What Is Real Estate Marketing?
Just like any other industry, marketing plays a critical role in the real estate market. A property …
Startup Essentials
What Is Entrepreneurial Finance? – Sources, Objectives & Principles
So, you're a startup owner or a small business entrepreneur looking for ways to finance your venture…
Marketing Essentials
What Is Bowman’s Strategy Clock And How To Use It
Ever wondered why H&M prices its clothes at a comparatively lower price point while a luxury bra…
Startup Essentials
The 5 Types Of Business Structures
Not all businesses are the same. Some have big teams and need a lot of money to start, while others …
Marketing Essentials
What Is Invoice Factoring: How Does It Work?
There are days when a business doesn't have enough cash flow to complete business-oriented tasks. Af…
Management Essentials
What Is Delivery Management? – Importance & Pillars
Delivery of products or services is a major function of many businesses. It is crucial to ensure tha…
Marketing Essentials
What Is A Digital Marketing Funnel & How It Works?
Customers don't go from hearing about a brand to becoming customers randomly.
There's a process t…
Management Essentials
What Is Invoice Management? – Importance & Challenges
The invoice is a significant financial document that every business gets and needs to manage. That's…
Marketing Essentials
What is Contractor Marketing? – Importance, Benefits & Services
For any business, marketing is critical, and contractors are no exception. Marketing their services …
Startup Essentials
What is Healthtech- Challenges, Use Cases, & Examples
Healthcare is undeniably one of the most crucial aspects of our lives, as it directly impacts our we…
Marketing Essentials
What is Fashion Marketing? – Definition, Strategies & Skills
Just like any other business, even fashion companies need marketing to reach their target audience. …
Startup Essentials
What Is Fintech? – Use Cases, Examples, & Future
We are advancing with a sway in the twenty-first century, where we have developed AI tools, robots, …
Management Essentials
What Is A Remote Team? – Types & Examples
In the past five years, remote work has grown by 44% —and it's pretty easy to see why. But r…
Management Essentials
What Is Employee Engagement? – Importance, Strategies & Examples
Employees form the backbone of any company. They can do wonders if they love what they do. But the c…
Marketing Essentials
What Is Pay As You Go Model?
Imagine spending a large, upfront cost for a service or product you only used a few times. Wouldn't …
Marketing Essentials
The 20 Types Of Advertising Explained
Advertising is an essential component of modern marketing aiming to promote an offering to a target …
Startup Essentials
What Is Love Money? Definition, Importance, & Sources
Starting a startup isn't all about the perfect idea. It also involves having the right financial bac…
Startup Essentials
Term Sheet: Everything You Need To Know
If you're starting a new business or startup, you know that raising capital can be a complex and tim…
Marketing Essentials
What Are Customer Journey Touchpoints?
Customer takes a journey from the moment they first become aware of the business to when they make a…
Marketing Essentials
What Is A Flyer? – Definition, Purpose, & Components
Imagine a college student strolling down the streets of a bustling city, surrounded by people, brigh…
Marketing Essentials
What Is Loss Aversion? – Definition & Examples
Humans are roughly 2.5 times more sensitive to losses than they are to gains of similar size. This e…
Marketing Essentials
Maslow’s Hierarchy of Needs Explained
A homeless person’s primary concern isn’t to build friendships or achieve a career milestone but…
Marketing Essentials
What Is An infographic? – Types & Examples
It's a proven fact that the human brain is more attracted to visuals than plain text. People underst…
Marketing Essentials
What Is Augmented Product? (Importance & Examples)
Starbucks is best known for its exceptional coffee and roastery reserves, but that isn't all for the…
Marketing Essentials
What Is A Core Product? (Importance & Examples)
The actual product the end consumer receives is a mixture of two elements: a core product, and some …
Management Essentials
What is Operations Management? – Purpose, Benefits, & Challenges
There's a lot that goes into a successful business. From having the right resources to managing what…
Marketing Essentials
What Is Top Of Mind Awareness (TOMA)?
When 66% of people think about a soft drink, they think about Coca-Cola. Not just this, when someone…
Marketing Essentials
What Is Gruen Transfer? How Does It Work?
Shopping is not just buying things; it is a mixed bag of experiences that involves the use of senses…
Marketing Essentials
What Is Private Label? How Does It Work?
In a usual consumer market, companies manufacture their own branded items. This process involves sub…
Marketing Essentials
What Is Buying Center? – Components & Examples
Listening to buying center might create a picture of a huge shopping center or a mall with multiple …
Marketing Essentials
What Is Endowment Effect? – Psychology & Applications
A wine lover businessman purchased lovely Bordeaux wines years ago for $20. The wine's value was gre…
Marketing Essentials
What Is Marketing Communication (MarCom)?
If a company does not communicate about its offerings, how would its customers know they exist?
C…
Marketing Essentials
What Is Pareto Principle? – The 80/20 Rule Explained
Hustling and working hard are fundamental aspects of getting a job done. But when the time is limite…
Marketing Essentials
What Is A Press Kit? – Media Kit Elements & Examples
Journalists, media houses, and even influencers are always on the lookout for new and exciting conte…
Marketing Essentials
What Is Media Buying? – Objectives, & Process
When it comes to popular media like television, radio, or the Internet, there is more to advertising…
Development Essentials
What Is Open Beta? – A Detailed Guide
A product witnesses several stages of development before it is finally released for public use. From…
Marketing Essentials
What Is A Brochure? – Types, Uses, & Examples
Be it a big retail store like Walmart, an amusement park like Disneyland, or just a local restaurant…
Marketing Essentials
What Is A Landing Page? [Detailed Guide]
The name landing page stems from the fact that visitors land on it after clicking a link from somewh…
Marketing Essentials
What Is Omnichannel Marketing? – Importance & Examples
With the advent of technology, it's not just how customers shop that has changed, but also how compa…
Startup Essentials
What Is A Lead Investor? – Importance & Role
Landing an investor for your startup is an uphill struggle. It's not as they show in the TV shows. Y…
Marketing Essentials
What Is Marketing Collateral? – Types & Examples
Marketing isn't just writing copy or designing ads. It's also using that perfect media mix to get yo…
Marketing Essentials
What Is Visual Identity? [Detailed Guide]
Customers believe what they see. In fact, studies show that over 92.6% of customers put the most imp…
Startup Essentials
What Is Mortgage Tech?- Challenges, Use Cases and Examples
In a world flooded with cheap mortgages in the past decade, consumers have become wary of paying hug…
Marketing Essentials
What Is Email Marketing [Detailed Guide]
Emails existed way before the internet was even a thing. In fact, the first email was sent in 1971, …
Startup Essentials
What Is Cleantech?- Challenges, Use Cases and Examples
The world is changing at a faster pace than we ever thought. As the population and global carbon foo…
Marketing Essentials
What is STP Marketing? – The STP Model Explained
Today, several businesses make the mistake of commencing their marketing without a plan or target au…
Marketing Essentials
What Is Real-Time Marketing? – Characteristics & Examples
Not so long ago, marketers could take almost a month to create a campaign, test it, and then launch …
Startup Essentials
What Is Medtech? – Use Cases, Examples, & Future
The medical industry is one of the most challenging industries, given that it deals with sensitive h…
Management Essentials
What Is Pay As You Earn (PAYE)?
Taxes are a huge part of our lives; there's no escaping them. Be it in developing countries or devel…
Marketing Essentials
What Is Ansoff Matrix? – Strategies & Examples
As the world shrinks with each passing day, the business opportunities multiply at an ever-increasin…
Marketing Essentials
What Is Market Penetration Strategy? – 8 Proven Tactics
Every entrepreneur wants to be seen as an industry leader in the market. This is quite natural as ef…
Marketing Essentials
Business Process Outsourcing (BPO): Definition & Examples
A business process refers to a set of activities or tasks that are carried out in order to complete …
Management Essentials
What Is A Corporation? – Types, Formation, & Dissolution
On any ordinary day, one may use their Microsoft computer to see their Google emails, take calls on …
Marketing Essentials
Product Positioning: Definition, Types, & Examples
Customers weigh a variety of factors when considering a purchase. And all these factors affect how t…
Marketing Essentials
What Is A Virtual Store? How Does It Work?
Ecommerce has disrupted the retail sphere as customers know it. However, it also took away the immer…
Startup Essentials
Private Investors: Definition, Types, Where To Find Them
It is always thrilling to start a business. However, most startups lack sufficient funding for their…
Management Essentials
Board Of Directors: Definition, Types, & Duties
Managing a company is an incredibly complex process that involves many moving parts and decisio…
Startup Essentials
What Is Entrepreneur In Residence?
Venture capital firms and other investors operate on just one principle – invest in people and proje…
Startup Essentials
What Is Customer Development? Importance & Process
Unlike traditional businesses, startups don't have the benefit of an existing customer base or marke…
Marketing Essentials
What Is Content Writing? – Types, Importance, & Examples
Today, content is found in almost every aspect of modern life. People consume content through books,…
Marketing Essentials
What Is CPC? Cost Per Click Explained
Digital marketing is a broad term that refers to the various ways businesses can promote themselves …
Marketing Essentials
What Is CPM? Cost Per Thousand Impressions Explained
Advertising on the internet can be confusing. There are so many acronyms and abbreviations that it's…
Marketing Essentials
What Is A Marketing Channel? -Types, Functions, Examples
A business is most profitable when it develops its marketing mix to meet its needs and that of its t…
Marketing Essentials
What Is Media Planning? – Components, Objectives, & Process
Today, marketers are spoilt with choices when it comes to media. There are the traditional touchpoin…
Marketing Essentials
What Is A Press Release? – Importance, Types, & Examples
Media coverage is one of the most effective tools in an organisation's marketing arsenal. Whether pr…
Marketing Essentials
What Is Digital Economy? – Importance, Types, Examples
The world has become digital and so has the economy. The digital economy is the result of the transf…
Marketing Essentials
What Is Television Advertising? – Importance, Types, Examples
Televisions have been a staple in an average home for decades now. People use them for entertainment…
Marketing Essentials
What Is Print Advertising? – Importance, Elements, Types, Examples
Newspapers, magazines, flyers, and other printed materials have been in existence for centuries, and…
Marketing Essentials
What Is Performance Marketing? – Types, Examples, & How-To Guide
The world of marketing is constantly evolving. While some forms of marketing remain tried and true (…
Startup Essentials
What Is Regtech? – Use Cases, Challenges, & Future
Regulatory requirements are a big part of any business's life cycle. The government generally sets t…
Marketing Essentials
What Is Market Penetration? – Importance, Formula, & Examples
Any business starts with a goal to maximise its sales and establish itself as a market leader in the…
Management Essentials
What Is Workforce Diversity? – Types, Importance, & Challenges
A business is only as strong as its workforce. A diverse and inclusive workplace is one that can dra…
Startup Essentials
What Is Startup Ecosystem? How Does It Work?
Startups are the new buzzwords in the business world. These are the businesses disrupting how people…
Business Proposals
5 Proven Business Proposal Examples
Let’s face it, many entrepreneurs and freelancers out there have a hard time understanding the int…
Startup Essentials
What Is Pet Tech? – Use Cases, Examples, & Future
Pets have always been a big part of human life. From dogs to cats to other pets like birds, and fish…
Marketing Essentials
What is Shrinkflation? – Causes, Effects, & Examples
With the increasing prices for ingredients and manufacturing, grocery brands get two choices to main…
Business Proposals
How To Write A Business Proposal? – A Guide
"We'll get back to you soon."
"Your rates are out of our budget."
"We are looking for someone …
Business Proposals
What Is A Business Proposal?
One of the biggest problems faced by a firm, an entrepreneur or a freelancer is getting clients to b…
Marketing Essentials
What Is An Influencer? How Do They Work?
Social media marketing has changed the game when it comes to marketing products and services. It use…
Marketing Essentials
What is FMCG? – Characteristics, Types, Examples
The abbreviation 'FMCG' is widely used in many parts of the world. It essentially stands for "Fast-m…
Marketing Essentials
What Is Advertorial? – Characteristics, Types, & Examples
Ads don't always look like ads. They can be disguised in a way that they look like regular content. …
Marketing Essentials
What Is Business Opportunity? – Importance, Types, & Identification
An opportunity is a chance to take advantage of a situation. It can relate to several situations in …
Startup Essentials
What Is Legal Tech? – Use Cases, Examples, & Future
It's a fact that law firms are one of the world's largest and most valuable organisations. According…
Marketing Essentials
What Is Q-Commerce? – Quick Commerce Business Model Explained
Getting products delivered within an hour of ordering was a far fetched dream a few years ago. But t…
Management Essentials
What Is A Virtual Team? – Elements, Types & Examples
The word virtual means 'not physically existing,' and team means 'a group of people with common goal…
Management Essentials
What Is Business Acumen & Why Is It Important?
To be successful in the business world, one needs more than just a great idea or product.
A perso…
Crypto Essentials
What Is Web 3.0: The Ultimate Guide
Tim Berners-Lee launched the world wide web back in 1989, and ever since then, the web has been grow…
Management Essentials
What Is Strategic Management? – Importance, Process, Benefits
Every business management influences people and processes in a particular manner to get things done …
Startup Essentials
Soft Launch: Meaning, Objectives, Strategy, & Examples
In the face of cutthroat competition, businesses continuously strive to perfect their offerings. Thi…
Marketing Essentials
What is Customer Centricity? – Importance, Benefits, & Examples
Today, a customer is no longer just a number or a name on a receipt. Instead, they are empowered, co…
Startup Essentials
What Is Space Tech? – Use Cases, Examples, & Future
We're living in a space-age, and the stars are getting closer and closer. We've all been to the moon…
Management Essentials
What Is Standard Operating Procedure? – How To Write An SOP?
SOP is a written term that has been used for decades in the field of science to describe any procedu…
Crypto Essentials
What Is Bitcoin? How Does It Work?
From 10 cents in 2010 to $66,000 in October 2021, Bitcoin has come a long way. It has seen such an e…
Marketing Essentials
What Is Visual Merchandising? – Importance, Elements, & Examples
Visual merchandising is what one sees when walking into a retail space. It is the presentation …
Marketing Essentials
What Is Price Mix? – Strategies, Objectives, & Examples
A brilliant product in the correct location with excellent advertising cannot make a sale conceivabl…
Marketing Essentials
What Is Subliminal Advertising? How Does It Work?
One of the most controversial and debated forms of marketing is subliminal advertising. The idea tha…
Crypto Essentials
What Is Cryptocurrency? How Does It Work?
You must have heard people talking about some confusing words like blockchain, decentralisation, cry…
Marketing Essentials
What Is PESTLE Analysis? – Factors, Importance & Examples
When it comes to business success, not everything is in the hands of the business. Many external fac…
Marketing Essentials
What Is Place Mix? – Components & Examples
It’s one thing to have a fantastic product at a reasonable price. But, it means moot if the custom…
Management Essentials
What Is Organisational Behaviour? – Importance, Objectives & Examples
Modern businesses are diverse and bring together people from various social and economic backgrounds…
Project Management
12 Popular Project Management Techniques & Methodologies
Managing a project is complex and requires extensive organisational and managerial skills. Communica…
Marketing Essentials
What is Foot Traffic? How To Measure It?
One may likely have heard that location is everything. When it comes to choosing a company site, tho…
Marketing Essentials
What Is Evangelism Marketing? – Importance, Types, & Examples
Literally meaning ‘to convert’, evangelism in marketing means the conversion of people to campai…
Crypto Essentials
What Is DeFi? – Decentralised Finance Explained
Imagine living in a world with no banks! You don’t need to reveal your identity every time you mak…
Startup Essentials
What Is Adtech? – Use Cases, Examples, & Future
Advertising is an important part of any marketing campaign. But up until now, the advertising indust…
Startup Essentials
What Is Insurtech? – Use Cases, Examples, & Future
Insurance has traditionally been an industry built on trust. And it’s this very element that makes…
Crypto Essentials
What Is A Non-Fungible Token (NFT)? – A Beginner’s Guide
“NFT of side-eyeing toddler meme fetches over $74,000 in cryptocurrency.” (The Washington Post)
…
…
Startup Essentials
What Is Foodtech? – Use Cases, Examples, & Future
Food and beverage products are a big part of any culture. Whether it’s a national dish or a local …
Marketing Essentials
What Is Field Marketing? – Characteristics & Types
People can shop with the press of a button in the Internet age. Nonetheless, no matter how much tech…
Marketing Essentials
What Is Corporate Social Responsibility (CSR)?
Corporations can have more detrimental effects on the environment than one can imagine. They ca…
Marketing Essentials
What Is Traditional Marketing? – Channels & Examples
How one conducts business vastly differs from how one used to do it. The internet brought new techno…
Marketing Essentials
What Is An Invoice? – Components, Types, & Templates
As a small business owner, once you’ve finally mapped your business strategy, designed an effectiv…
Marketing Essentials
What Is Promotion Mix? – Elements & Examples
In business, just developing a product isn’t enough to achieve the marketing goals. This is why th…
Project Management
The 5 Phases Of Project Management
Projects are complex and require various people, departments, and sometimes even organisations to wo…
Project Management
Who Is A Project Manager? – Definition, Roles and Responsibilities
Every new development results from an extensive project; be it government, corporate, or social, eve…
Project Management
What Is Project Management?
Whether large or small, businesses work on plenty of projects simultaneously and in quick succession…
Management Essentials
What Is A Virtual Assistant & How Do They Help Businesses?
A few decades back, having employees work from home sounded like a futuristic concept. Today, compan…
Marketing Essentials
What Is Direct-To-Consumer? How D2C Model Works?
D2C model stands for direct to consumer. It is based on the premise that brands want to control how …
Marketing Essentials
What Is Advertisement? – Examples, Objectives, & Importance
Advertisements come in various shapes, sizes, and forms, be it a thirty-second spot on TV, a radio j…
Startup Essentials
What Is MarTech? – Use Cases, Examples, & Future
Technology powers almost every aspect of marketing today – from product development to refining ta…
Marketing Essentials
What Is Point of Purchase? – POP Marketing Definition & Examples
An average supermarket shopper can be exposed to around 20,000 products in a single supermarket visi…
Management Essentials
What Is A Virtual Office & How Does It Work?
The way we go to the office today isn’t how it used to be before. Over the years, companies starte…
Marketing Essentials
What is Billboard Advertising? [Complete Guide]
What comes immediately to your mind when you picture Times Square?
All the big neon lights, signp…
Startup Essentials
What Is HR Tech? – Use Cases, Examples, & Future
The role of the human resource department in a company isn’t limited to hiring new employees. Its …
Marketing Essentials
What Is Packaging? – Definition, Types, & Functions
One cannot transport eggs from a poultry farm to the retailer without packing them in an egg tray as…
Marketing Essentials
What Is Comparative Advertising? – Examples, Pros & Cons
An average human is exposed to around 5000 ads every day. When every brand boasts about how perfect …
Startup Essentials
Founder Vesting: How Vesting Works in New Businesses?
The world of entrepreneurship requires you to plan for uncertainties. You cannot wait for some misha…
Marketing Essentials
What Is Customer Experience? – Importance & Strategies
Let’s go back to the last time you wanted to buy a smartphone.
You started with a simple Google…
Startup Essentials
What Is A Startup Studio?
The startup ecosystem is booming like never before. There’s disruption and behavioural alteration …
Marketing Essentials
What Is Labelling? – Product Label Types & Components
There’s something common in a shirt with a printed cloth containing product information, a fruit w…
Startup Essentials
What Is A Value Chain? Why Is It Important?
The market today is more competitive than ever. The players have added new attributes to competition…
Marketing Essentials
What Are Convenience Products? – Characteristics & Types
Everyone has gone for a stress-free purchase at least once, having a list of things one needs to buy…
Marketing Essentials
What Are Shopping Products? – Characteristics & Types
Consumer products satisfy the needs, wants, and desires of the ultimate users. These products are fu…
Branding Essentials
What Is Brand Activation? – Objectives, Types, & Examples
While dealing with today’s knowledgeable customers, brands can no longer expect to grab attention …
Startup Essentials
What Is A Startup Accelerator?
The startup ecosystem is not as easy-going as it looks from the outside. It is marked with 12-hour l…
Startup Essentials
What Is Mezzanine Financing? How Does It Work?
Sometimes, profits are not enough for a business to meet their expansion and growth goals. And to co…
Startup Essentials
Rewards-Based Crowdfunding: What Is It & How It Works?
When people talk about business financing, they tend to limit themselves to debt financing and equit…
Startup Essentials
Venture Debt for Startups: What Is It and How to Get It
Many entrepreneurs believe that the size of a VC funding round corresponds with their degree of perf…
Marketing Essentials
What Is A KPI? – Definition, Examples, & Measurement
American Psychological Association claims that monitoring progress increases one’s chances of succ…
Marketing Essentials
What Is Surrogate Advertising? – Definition & Examples
In the era of new-age technology, advertisements have become a strong source of influence on both so…
Marketing Essentials
What Is Grassroots Marketing? – Examples, Pros, & Cons
In 2013, the Canadian budget airline WestJet surveyed passengers using interactive life-like screens…
Startup Essentials
What Is Acqui-Hiring & How It Works?
Mark Zuckerberg once said that Facebook has never bought a company for the sake of buying a company….
Marketing Essentials
What Is Relationship Marketing? – Examples & Strategies
Acquiring new customers is an expensive task when compared to retaining existing ones. With limited …
Marketing Essentials
Perfect Competition – Definition & Characteristics
Economies around the world house several market structures, some of which are hypothetical – that do…
Marketing Essentials
What Is Price? – Meaning & Function
When a customer goes to a grocery store to buy some wheat flour or uses a food delivery app to order…
Marketing Essentials
What Is Out-Of-Home Advertising? – Types & Examples
Advertising is one of the best tools to communicate with customers. It helps them get to know about …
Marketing Essentials
What Is Transactional Marketing? – Examples & Strategies
Every business’s objective is to sustain by increasing sales and maximising its profits. These org…
Marketing Essentials
What Is Green Innovation? – Types & Examples
What do Tesla and IKEA have in common?
Besides being top-tier companies, they are motivated to t…
Marketing Essentials
What Is Undercover Marketing? – Strategies & Examples
The last thing any person consuming an ice cream bar would anticipate is probably that the wooden st…
Startup Essentials
Two-Sided Marketplace: What Is It & How It Operates?
Google, Amazon, Airbnb, Snapchat, Facebook, Netflix, and YouTube have more in common than what usual…
Marketing Essentials
What Are Key Result Areas? How To Identify Them?
While destinationless journeys do appeal to many, work without clear paths and goals is inefficient….
Marketing Essentials
What Is Point Of Sale? – Definition, Importance & Examples
Customers are usually relaxed while entering a store, spa or restaurant and tensed at the cash count…
Development Essentials
Staging Environment – Definition, Benefits, and Limitations
At a time when technological advancements are so rapid, providing customers with new features is alm…
Startup Essentials
Pre-Seed Funding Explained: What It Is & How It Works
A disruptive idea marks the start of a startup. But not all ideas convert into real businesses. Some…
Marketing Essentials
What Is Consumer Awareness? – Consumer Rights & Responsibilities Explained
There are times when the competitive market scenario leads to companies engaging in what we call “…
Startup Essentials
Who is a Solopreneur? – Characteristics & Types
When starting a business, an individual has to make many key decisions. A business owner might choos…
Startup Essentials
Limited Liability Partnership (LLP): Definition, Characteristics, & Examples
Having a traditional partnership firm is a common practice followed by a lot of people. People find …
Marketing Essentials
What Is Cause Marketing? – Types & Examples
The Internet has exposed us to different outlooks and ideas. Today’s society is more sensitive bec…
Development Essentials
What Is Data Mining? – Definition, Techniques, & Applications
IT giants like Google, Facebook, and Twitter harvest their users' data to feed their advanced AI alg…
Marketing Essentials
Needs Vs Wants – Understanding the Difference In Marketing
There are some things that are essential or are a necessity. And then there are things people would …
Development Essentials
What is Unit Testing? – Meaning, Process, & Tools
Companies carry out testing of their products to ensure that their products are giving the desired o…
Startup Essentials
Value Creation: How Is Customer Value Created & Measured?
Value is the spine of the business ecosystem. The customer is the centre of the system having all th…
Marketing Essentials
What Is Customer Value? (& Why Is It Important?)
Every time a customer purchases a product, they compare the benefit received with the money paid for…
Marketing Essentials
Types Of Products (Consumer Products & Industrial Products)
A product is the offering a business provides to its customers in return for a monetary benefit. Thi…
Management Essentials
Chief Executive Officer (CEO) – Definition, Roles, & Responsibilities
Think about how one instantly associates Facebook with Mark Zuckerberg and Amazon with Jeff Bezos. T…
Startup Essentials
What Is An Operating Model?
A business has to do two things right to stay in the market for long – create value for the custom…
Marketing Essentials
Business Environment – Definition, Components, & Features
Several internal and external factors directly or indirectly influence business operations. While so…
Marketing Essentials
What Is Publicity? – Characteristics, Types, & Examples
Today’s market is so saturated that sponsored forms of communications like advertising, sponsorshi…
Startup Essentials
What is Gamma Testing? – A Detailed Guide
Every firm wants to deliver a quality bug-free product to its customers. Thus, testing becomes a cru…
Startup Essentials
What Is Alpha Testing? – A Detailed Guide
Every company wants its target market to accept the product it has to offer gladly. While many compa…
Marketing Essentials
What Is Barter? – Definition, Characteristics, Pros & Cons
The present monetary system is complex. Backed by fiat currencies, the system involves many parties …
Management Essentials
Chief Technology Officer (CTO) – Definition, Roles, & Responsibilities
Every company has a C-suite leading it. This C-suite or chief-suite constitutes the senior-most exec…
Startup Essentials
What Is Social Entrepreneurship? – Types & Examples
Entrepreneurship is all about finding opportunities, converting them into a business, and taking ris…
Marketing Essentials
What is A Revenue Stream? – Definition, Types, & Examples
Businesses tend to have several sources of revenue. Take Apple Inc., for example; the company g…
Marketing Essentials
What Is Personal Selling? – Features, Types, & Examples
Sales isn’t easy. With the increased competition, a salesperson might have to meet the prospective…
Startup Essentials
Seed Funding Explained: What It Is & How It Works
Startups are a lot like plants. An entrepreneur sows a seed in the form of a startup idea, takes car…
Marketing Essentials
What Is Loss Leader Pricing? – Characteristics & Examples
High competition has made it hard for businesses to sustain and thrive in the market for long. Besid…
Marketing Essentials
What Is Cash Cow? – Meaning, Importance, & Examples
Today, the economy houses several matured markets. These markets have a sustainable demand but do no…
Marketing Essentials
Digital Advertising: Definition, Types, & Examples
The rapid development of technology has changed how the world works. User behaviour and media consum…
Marketing Essentials
Monopolistic Competition: Definition, Characteristics, & Examples
In today’s growing economy, it is impossible to identify markets that witness a perfect competitio…
Marketing Essentials
Oligopoly: Definition, Types, Characteristics, & Examples
As economies continue to develop, various industries witness a rise in competing forces. Due to this…
Management Essentials
Outsourcing: Definition, Types, Pros, Cons, & Examples
Business tasks are not limited to just the core offering. There’s a network of functions and proce…
Startup Essentials
What Is Beta Testing? – A Detailed Guide
No one wants to launch a faulty product in the market. But often, there are bugs, flaws, and errors …
Marketing Essentials
What Is After-Sales Service? – Types & Examples
Customers are the biggest asset a business can have, and this asset is built through satisfaction an…
Development Essentials
What Is Peer-To-Peer?
The IT world witnesses two significant types of network architectures: the client server-network and…
Marketing Essentials
Monopoly: Definition, Types, Characteristics, & Examples
Economies around the world witness a combination of different market structures. While there's a lot…
Marketing Essentials
Brick And Mortar: Definition, Examples, & Challenges
Traditionally, when the world wasn’t civilised, businessmen used to scout for customers themselves…
Startup Essentials
What Is Customer Retention Rate? How To Calculate It?
The economics of modern businesses like telecom, insurance, SAAS and other subscription-based busine…
Startup Essentials
What Is Customer Acquisition Cost (CAC) – Formula & Example
Acquiring new customers isn’t easy. It not only requires sales efforts but there’s also a moneta…
Marketing Essentials
What Is White Label? – Process, & Examples
Not every business develops its offering intending to operate on a B2C model (customer-fac…
Startup Essentials
What Is Churn Rate? – Meaning, Types, & Formulas
According to Stanford, every business that exists today might become a subscription business so…
Startup Essentials
What Is Burn Rate & Startup Runway?
Generally, your startup will not be profitable during its early stages. By not profitable, I mean th…
Startup Essentials
Small and Medium Enterprise (SME) – Definition, Characteristics, & Examples
Every business has a journey. Their endings might be different but starting is always the same i.e. …
Startup Essentials
What Is Debt Financing? – Types, Sources, Pros & Cons
Usually, during the initial stages of the startup, the money comes from the pockets of founders…
Startup Essentials
What Is Equity Financing? – Types, Sources, Pros & Cons
Running a successful startup requires a lot more than just a great idea. It also involves a lot of m…
Startup Essentials
What Is Simple Agreement for Future Equity (SAFE)?
Startup funding during the initial stages of the startup is crucial for the company’s survival in …
Startup Essentials
What Is Stealth Startup? – Types & Examples
Not every entrepreneur wants to gain public attention. Many do believe in privacy in the initial day…
Branding Essentials
Brand Association – Definition, Importance, Types, & Examples
Umpteen number of brands are present in a customer's vicinity. While the customer fails to recognise…
Startup Essentials
What Is Deep Tech? – Use Cases, Examples, & Future
Technology is ever-evolving. Scientific discoveries and engineering are disrupting almost every indu…
Startup Essentials
What Is Customer Lifetime Value (CLV)? – Formula & Examples
An old business adage states that about 20 percent of the customers bring in 80 percent of…
Branding Essentials
What Is Corporate Identity? – Importance, Elements, & Examples
Imagining someone without a name, personality, or distinct behaviour is hard. It’s human nature to…
Startup Essentials
What Is An Accredited Investor?
If you are aware of crowdfunding, hedge funds, venture funds, private placements, then you must…
Marketing Essentials
What Is TAM SAM SOM? How To Calculate It?
Developing a product without proper market analysis is a gamble. Any experienced or skille…
Marketing Essentials
The 12 Functions Of Marketing
Every business survives on the money of its consumers. Marketing is the way to reach those consumers…
Branding Essentials
Co-branding – Definition, Importance, Types, & Examples
Amid the increasing competition, every brand today looks for fresh and exciting marketing strategies…
Startup Essentials
What Is Angel Investor?
If you’re an entrepreneur or anyone who follows startups, you must have heard the terms angel inve…
Marketing Essentials
What Is A Customer? Types Of Customers Explained
A business operates in a highly dynamic business environment. If today’s business environment be c…
Marketing Essentials
What Is Marketing? – Principles, Types & Scope
Contrary to what most people think, marketing isn’t just about communicating and informing about t…
Startup Essentials
What Is Serial Entrepreneur? – Characteristics & Examples
We hear the term “entrepreneur” a lot every day. But not many know what it means and even if the…
Startup Essentials
What Is A Convertible Note? – Meaning, Terms, & Examples
The problem – an early-stage startup’s growth trajectory is hard to predict. The information is li…
Management Essentials
What Is Sole Proprietorship? – Definition & Examples
When it comes to choosing a business structure, most single entrepreneur business ventures choose to…
Management Essentials
The 3 Levels Of Management Explained
John has recently started working for Growth Enterprises as a General Production Manager. He was ask…
Marketing Essentials
What Is Product Line? – Definition & Examples
As the company grows, it expands its product portfolio. Some of these new products are extensions, u…
Marketing Essentials
What Is Repositioning? – Meaning, Reasons, & Example
What if I told you that Java failed during its initial days?
The language was originally designed…
Marketing Essentials
What Is Competitor Analysis & How To Do It?
Unless you’re selling Jupiter sand, chances are that you’re going to face some competition in th…
Brand CompetitorsEssentials
Kickstarter vs Indiegogo: Which Platform To Choose?
Do you have an idea or a product or a startup?
But, are you low on funds to even get started?
…
Marketing Essentials
Deming Cycle: Plan-Do-Check-Act (PDCA) Cycle Explained
Have you ever bought a product that was well-made and felt good to use?
That was mostly achieved …
Startup Essentials
What Is Infratech? – Use Cases, Examples, & Future
Our existing infrastructure was designed and built in a different age, with different levels of tech…
Branding Essentials
What Is Brand Hierarchy? How To Develop One?
Brands distinguish their products from competitors through various factors like a name, promise, pos…
Management Essentials
What Is Leadership? – Importance and Styles
Are leaders born or made?
A study by the University of Illinois suggests that 30% of leadership a…
Marketing Essentials
What Is Interruption Marketing?
The idea that interruption of experience by advertisements is just a price the user has to pay for u…
Business GuidesDevelopment Essentials
How Do Courier Companies Work?
Courier companies are similar to the usual mailing service – they help transport products & go…
Startup Essentials
What Is Proof Of Concept? [A Detailed Guide]
Let’s be practical about love – it’s blind.
And entrepreneurs love their ideas even more th…
Marketing Essentials
What Is The Buyer’s Journey?
A buyer always goes through specific steps before making their final purchase decision. Most often, …
Branding Essentials
What Is Brand Experience? [A Detailed Guide With Examples]
Mark is a young adult who likes to ride bikes. He goes into an XYZ store to look at their bike range…
Marketing Essentials
Customer Segmentation – Definition, Types & Examples
Ever wondered why websites give away time-bound offers specifically to first-time customers or speci…
Branding Essentials
Brand Recognition: Definition, Importance, Levels, & Strategies
A brand is the company’s most valuable asset. It is what the customer recognises, remembers, and o…
Marketing Essentials
What Is A Marketer? – Responsibilities & Characteristics
As a professional marketer, I was recently called by a well-established firm to market its products….
Marketing Essentials
What Is A Slogan? – Types, Examples, & How-To Guide
Oreo, the second most liked brand by kids, used over 3 creative teams and toured around 450 small to…
Sales Essentials
What Is Inside Sales? Inside Sales vs Outside Sales
With the recent advancement in technology, we barely see any salesperson knocking at someone’s doo…
Marketing Essentials
Experiential Marketing: A Detailed Guide
"Company X recently organized a product launch whereby it made special arrangements for games and gi…
Branding Essentials
What is Brand Dilution? – Causes, Examples, & How To Avoid It
Every company plans to expand its offerings or tap into untapped markets to increase its profits and…
Branding Essentials
What Is Rebranding? – A Complete Guide
Rebranding is a marketing strategy that involves changing the logo, name, concept or design of an ex…
Branding Essentials
What Is Brand Recall? – Importance, Measurement, & Strategy
Every brand today wants to connect with the target audience like a pop song. But given the fierce co…
Management Essentials
Organisational Culture: Definition, Importance, Types & Examples
The employees in an organisation make up its most valuable asset and there exists a set of beliefs, …
Sales Essentials
What Is Sales? – Sales vs. Marketing vs. Business Development
The term ‘sales’ includes all the activities involved in selling an offering in exchange for som…
Marketing Essentials
What Is A Webinar? – Features, Types, & Benefits
Holding and conducting seminars are some of the most taxing and time-consuming deals for individuals…
Startup Essentials
Accelerator vs. Incubator: A Comprehensive Comparison
The terms startup accelerator and startup incubator might seem like they have the same meaning: to h…
Marketing Essentials
What Is Corporate Communications? – Importance & Components
A popular T-shirt brand sends out a new Instagram promo about a flash sale. Someone slips a brochure…
Sales Essentials
Price Lining: Definition, Strategy, & Examples
Most business’ product lineups usually consist of similar or related products. Take Coca-Cola for …
Sales Essentials
Price Skimming: Definition, Strategy, & Examples
Pricing strategies make or break businesses. A product’s pricing reflects what the company aims to…
Sales Essentials
Business to Consumer (B2C) | Definition, Types, & Examples
Knowing the target market is essential for any business to sell and succeed. While some businesses c…
Sales Essentials
What is Business Development?
Sales isn't the only factor which results in the growth of the business in the long run. In fact, sa…
Sales Essentials
B2B vs. B2C | Difference Between B2B & B2C
While there are many business models, Business to Business (B2B) and Business to Consumer (B2C) mode…
Sales Essentials
Business to Business (B2B) | Definition, Types, & Examples
While there are many types of businesses, the majority of the businesses out there depend on B2B sup…
Sales Essentials
Dynamic Pricing – Definition, Advantages, Disadvantages & Examples
Choosing the proper pricing strategy is one of the most important undertakings for any business beca…
Startup Essentials
What Is EdTech? – Use Cases, Examples, & Future
The education system was built at a time when the computational power of the world combined to form …
Startup Essentials
What Is Agritech? – Use Cases, Examples, & Future
When we hear technology, we think of robots, artificial intelligence and also the future problems re…
Branding Essentials
Brand Essence: Meaning, Importance, & Examples
Brands offer their products along with a set of feelings. Customers experience these feelings when t…
Branding Essentials
Brand Extension: Definition, Types, & Examples
A brand makes it possible to identify a product. It gives it a name and makes it differentiable by a…
Sales Essentials
Customer vs. Consumer – Relationship & Difference
The words “customer” and “consumers” are often interchangeably used and are easily confused …
Marketing Essentials
Name Your Own Price [NYOP]: What Is It & How It Works?
A usual day in the market – you see a high priced product and think that if it were available at a c…
Branding Essentials
What Is Brand Ambassador? – Types, Importance & Examples
‘Awareness is fine, but advocacy can take a business to the next level.’
In the highly compe…
Marketing Essentials
Business Competition: Definition, Types, Importance & Examples
Competition is a fact of doing business. Businesses see competition in the form of price, quality, d…
Marketing Essentials
Veblen Goods – Definition, Demand Curve & Examples
Imagine a product that sells more as its price increases. Makes anyone hearing this want to get into…
Branding Essentials
What Is Brand Value & How Is It Different From Brand Equity?
The rising competition has made it tough for many companies to stay in the market and find a unique …
Marketing Essentials
What Is Video Marketing? [A Detailed Guide For Beginners]
87% of online marketers use video content in their digital marketing strategies.
If you’re…
Marketing Essentials
What Is Market Research? – Types, Methods, & How To Do It
Just having a strong gut feeling isn’t a very good reason to launch a product in the market withou…
Crypto Essentials
What is Payroll? – Components & Payroll Process
Payroll processing is one of the most tedious jobs of the month for the HR department of any company…
Branding Essentials
What Is Brand Strategy & How To Develop One? [Ultimate Guide]
A brand is what the customer talks about when he uses the product. It’s what gives the identity to…
Branding Essentials
What Is Brand Architecture? – Components, Types, & Examples
Expansions, acquisitions, mergers and other such strategies, although good for the company in the lo…
Startup Essentials
Go-To-Market Strategy [The Ultimate Guide]
If you are an experienced entrepreneur, you’d probably know that having a brilliant team, building…
Branding Essentials
Brand Management – Definition, Functions, & Process
A usual day in the office life of a brand manager would be to plan and execute strategies to resonat…
Startup Essentials
What Is Cofounder? – Founder vs. Cofounder
Starting up isn't a piece of cake. Even if a startup founder succeeds in getting an idea that could …
Marketing Essentials
What Is SWOT Analysis? – Template, Examples, & How-To guide
‘SWOT Analysis is the critical starting point of strategic thinking.’
Earlier in 1960, when c…
Branding Essentials
Brand Promotion – Meaning, Importance & Examples
A brand is what sells when the customer has to decide among different products having the same featu…
Marketing Essentials
What Is Market Analysis & How To Do It?
Marketing without market analysis is like driving with your eyes closed!
Whether you want to star…
Management Essentials
Compensation Philosophy: What Is It & Why Is It Important?
Almost 50% of the organizations agree to the fact that employee turnover is on an all-time high, tha…
Management Essentials
The Importance Of Leadership In Business
If you Google the meaning of leadership in business you can get about 658,000,000 results, with each…
Marketing Essentials
V-Commerce — What Is It & Why Is It The Next Big Thing?
“Alexa, will most homes have a smart speaker by 2020?”
“Hey Google, are more consumers usin…
Marketing Essentials
What Is A Green Product? – Examples, Advantages, & Challenges
In the past 50 years, humans have consumed more resources than in all previous history.
This and …
Management Essentials
The Importance Of Management In Business
Almost 90% of startup businesses fail miserably within the first five years of starting up, of …
Sales Essentials
What Is A Sales Funnel?
Profit or perish…There are only two ways to make money: increase sales and decrease costs. This qu…
Marketing Essentials
Moment Marketing: Explaining The Right Time Marketing
There’s a secret behind why some campaigns gain more traction than others.
They communicate whe…
Sales Essentials
Wholesale & Wholesaler – Definition, Types, & Examples
A manufacturer usually doesn’t sell his goods directly to the customers. He makes use of the diffe…
Management Essentials
Talent Management – Definition, Importance, & Components
When recruiting its employees, a company must ensure that it recruits the best lot, which shortly wo…
Sales Essentials
Sales Promotion – Definition, Strategies, & Examples
Even though customer satisfaction has become the top priority for businesses, there are times when t…
Branding Essentials
What Is Brand Purpose And Why Is It Important?
With changing times, it is important to have a brand purpose. It is because today’s customers are …
Marketing Essentials
What Is A Niche Market? – Meaning & Examples
In a usual business scenario ruled by well-funded corporations and marketers, mass appeal products a…
Sales Essentials
What Is Retail? Retailing Types, Functions, & Characteristics
Retailing goes as back as time goes and the best part of it is that the concept of retailing hasn’…
Branding Essentials
The Importance Of Branding In Today’s World
Today, the market is full of countless companies selling similar generic products. This has led to t…
Marketing Essentials
Cost Leadership – Definition, Examples, & Strategies
Unless you have a money-bearing tree in your backyard, I’m sure you’ve always searched an extra …
Marketing Essentials
What Is Demand Generation? [The Ultimate Guide]
The customer rules the market. He decides the fate of the product. The marketer today can’t really…
Marketing Essentials
Mission Statement – Definition, Examples & How-To Guide
You probably must have seen mission statements everywhere — on walls of company lobbies, official …
Startup Essentials
What Is Ramen Profitability?
Self-sustainability is important for the initial stages of a startup. If you’re self-sustainable, …
Marketing Essentials
The Importance Of Communication In Business
Effective communication is imperative, not just for businesses but for the whole human ecosystem. Fo…
Marketing Essentials
What Is Customer Profiling? – Meaning, Elements & Examples
In earlier times, brands would shoot their communication messages out to the world and hope that if …
Startup Essentials
What Is A Decacorn?
Every startup dreams of becoming a unicorn (a startup having a valuation of at least $1 billion). Bu…
Branding Essentials
Brand Awareness – Definition, Importance, Strategy, & Examples
Ever wondered what phenomenon results in you thinking of Coke or Pepsi whenever you are asked which …
Startup Essentials
What Is Venture Capital & How It Works?
Today, we can’t deny that startups have found a special space in the business ecosystem. They have…
Marketing Essentials
Referral Marketing [An Actionable Guide]
"Check these cool headphones out, the bass is crazy!"
"Oh, the food there is so delicious! I'm go…
Marketing Essentials
Direct Marketing – Definition, Types, Strategies & Examples
How can you target a specific audience or age group to present information about your services to po…
Marketing Essentials
Conversion Rate Optimization [A Beginner’s Guide]
Website traffic isn’t worth much if your content and site elements can’t get visitors to do what…
Sales Essentials
What Is A Sales Plan? How To Create One? [+ Free Template]
No matter how hard you think sales is, it's the backbone which keeps your business alive. It's somet…
Management Essentials
Lean Manufacturing – Definition, Principles, Wastes, & Examples
If you are a manufacturer or an entrepreneur in the manufacturing business, you'd agree that the pro…
Marketing Essentials
Market Validation – 6 Steps To Validate Your Business Idea
A lot of startups begin but fail in the initial years of its inception. About 90% of startups fail i…
Management Essentials
Who Is A Business Advisor? | 10 Types Of Advisors
Starting your own business may seem exciting but it’s not a cake walk. You will have to walk throu…
Management Essentials
What Is Business Process? – Types, Importance, & Examples
The success of a business is the ultimate goal for any entrepreneur although one wrong step can beco…
Branding Essentials
What Is Branding? – Importance, Types, Elements & Examples
Yellow Golden Arches forming an “M” and red colour background. If anyone happens to see this log…
Marketing Essentials
Call To Action Marketing [The Definitive Guide To CTA]
Have you ever searched for some aesthetic ideas on Pinterest and ended with signing up for the site?…
Marketing Essentials
What Is Inbound Marketing? [The Ultimate Guide]
Whether you are a small or a large enterprise, your dream of taking your business to a further level…
Management Essentials
What Is An Action Plan & How To Write It? [Ultimate Guide]
You have a goal. Let’s say you need to print a document. Now, for a goal this small, you probably …
Management Essentials
Effective Communication In Business: Importance & Tips
Running a business isn’t exactly a cake-walk. Let’s face it—if it wasn’t for the constant co…
Marketing Essentials
Product-Market Fit: What It Is & Why Is It Important?
You had an idea. You developed a product based on that idea. You succeeded in getting investment bas…
Startup Essentials
What Is Scaleup Company?
So you’re an entrepreneur with a clear startup concept in mind. You’ve been working on this idea…
Marketing Essentials
What Is Buyer Persona? [Ultimate Guide]
Thrifty Tylor, Trendy Sally, and Discount Dolly are not just fancy names. They all represent differe…
Marketing Essentials
What Is Growth Hacking: An Actionable Guide
If you're an entrepreneur, there must be a lot of days when you thought of how you can make your sta…
Marketing Essentials
What Is Business Strategy? – Components, Levels, & Examples
Different businesses have different goals and take different routes to fulfil those goals. These rou…
Management Essentials
Workplace Culture – Meaning, Importance, & Types
When employers interview prospective employees for a job, they often consider if they would be a goo…
Sales Essentials
What Is Business? – Definition, Concept & Types
Business is either an occupation, profession, or trade, or is a commercial activity which involves p…
Marketing Essentials
Emotional Marketing Explained: The Definitive Guide
Think of the last time you went to Starbucks. You likely ordered something off the menu and had it c…
Management Essentials
Hard Skills – Definition, Importance & Examples
In any job application or interview, employers look for applicants with two very important sets of s…
Marketing Essentials
The Decoy Effect Explained
What if Feedough changed its business model into a subscription-based business model where you're of…
Marketing Essentials
Product and Brand Positioning Map
A company’s position is the set of perceptions, impressions, ideas and feelings that consumers ha…
Marketing Essentials
11 Proven Competitive Strategies That Work
A typical market is occupied by multiple firms competing for the position of the market leader. Mark…
Marketing Essentials
What Is BCG Matrix? – Examples & How-To Guide
For a company with a big portfolio, it's important to assess its product lines regularly to see whic…
Marketing Essentials
What Is Greenwashing? – Types & Examples
Going green is becoming a profitable business strategy seeing the environmental scenario today. Gree…
Marketing Essentials
Integrated Marketing Communication – Meaning, Tools, & Examples
In this competitive world with innumerable marketing and advertising mediums and powerful marketing …
Marketing Essentials
AIDA Model – Explanation, Examples, & Variants
Ever seen an ad so good that it made you look for the product on the internet?
While comparing ph…
Marketing Essentials
What Is Marketing Plan? How To Write One?
A product without a marketing plan is like a traveller without a map.
When you’re preparing for…
Startup Essentials
What Is Entrepreneurship? – Types & Importance
There are 582 million entrepreneurs in the world today. This means 1 in every 13 people owns a busin…
Marketing Essentials
What Is Personalised Marketing? How Does It Work?
What is the first thing that comes to mind upon reading the word ‘personalisation’?
Maybe a g…
Marketing Essentials
Trigger Marketing: Everything You Need To Know!
With increasing competition among companies to grow their business, the technology that backs the mo…
Marketing Essentials
What Is Green Marketing? [The Complete Guide]
In today’s world, more and more customers are becoming not only environmentally conscious but also…
Marketing Essentials
What Is Marketing Strategy? – Examples, Components, & Planning
A strategy is like a map that helps you reach your goals using a predefined route. Marketers use suc…
Management Essentials
What Is Workplace Communication & Why Does It Matter?
We’ve all been there, leaving a meeting having no idea what to do next. And you might have thought…
Startup Essentials
What Is A Business Plan? – Meaning & Components
One question which many entrepreneurs don’t get right is ‘what is a business plan?’. While it …
Startup Essentials
What Is Startup Pivoting? [A Guide for Beginners]
Your venture started well and everywhere was sunshine, but suddenly you hit a rough patch, and it ha…
Branding Essentials
What Is Brand Loyalty? – Types, Importance, & Examples
Ever wondered what makes your target audience purchase your offering time and time again? Or, perhap…
Startup Essentials
Angel Investors vs. Venture Capitalists
You are ready with your product, but you are also a cash-strapped startup. So you turn to either cro…
Marketing Essentials
What Is A Value Proposition? – Examples & Templates
Value proposition is the #1 reason your target audience tries or buys your offering. It is the chief…
Marketing Essentials
Advertising Campaign – Meaning, Examples, & Planning
Advertisements have their ways to make us buy the advertised products, don’t they? But imagine the…
Marketing Essentials
Marketing Campaign – Meaning, Types, & Examples
Marketers use this term with such a frequency that their autocorrect adds the term campaign whenever…
Marketing Essentials
What Is Sports Marketing?
The sun is out, you get ready for your morning workout. Donning your Nike sports shoes and Adidas tr…
Marketing Essentials
What Is A Tagline? – Types, Examples, & How-To Guide
You must have heard or read many, praised some and even mocked some too. But what exactly is a tagli…
Branding Essentials
What Is Brand Message? How To Craft A Brand Message?
In this big world of biased demand, not every brand makes its way through. Some of the brands …
Management Essentials
Soft Skills – Definition, Importance, List, & Examples
Hiring managers usually look for two types of skills in the prospective candidates – hard skills a…
Marketing Essentials
Distribution Channels – Definition, Types, & Functions
Product’s availability, ease of access, and the way it reaches the customer influence its demand a…
Marketing Essentials
What Are SMART Goals? How To Write SMART Goals?
Most of you must have read or heard of this quote:
A goal without a plan is just a dream.
But …
Marketing Essentials
What Is Lifestyle Marketing? [Definitive Guide]
For ages, marketing has been the most premium channel in generating a brand value for a product. Fro…
Marketing Essentials
Barriers To Entry – Definition, Types, & Examples
No matter how hard you try, some markets have become impenetrable now. The barriers to entry to thes…
Marketing Essentials
What Is Consumer Behaviour? [Detailed Guide]
Wouldn’t it be great if marketers know exactly what drives their target audience to choose a parti…
Management Essentials
What Is Time Management: Ultimate Guide
If you ever feel like there is never enough time for you to execute your every planned task, we’re…
Management Essentials
What Is A Reverse Auction & How Does It Work?
You might have seen the hammer going down “One” and then “Two” and “Sold!”; the usual wa…
Marketing Essentials
Who are Opinion Leaders & Why Are They Important?
With an insane number of varieties of products and services available in the market, we often look u…
Marketing Essentials
Competitive Advantage – Definition, Types, & Examples
The smart pricing, differentiation, branding, marketing, asset, and targeting strategies make some b…
Startup Essentials
What Is A Company? – Features & Types
A company has different definitions based on the country it is situated in.
In the UK:
A comp…
Startup Essentials
What Is A Beta Version?
With pre-releases being a common norm in the booming online market, beta versions and beta testers a…
Startup Essentials
Who Are Early Adopters & Why Do They Matter?
Personally, while discovering new music on any music streaming platform I tend to listen to music th…
Marketing Essentials
Product Differentiation – Definition, Types, Importance & Examples
The markets are noisier and more crowded than ever, and customers are overwhelmed with too many choi…
Startup Essentials
The Startup Life Cycle
Every startup goes through a roller coaster of hits and misses. While riding this incredible roller …
Business ProposalsMarketing Essentials
What is Word Of Mouth Marketing? [Ultimate Guide]
Before you start planning out your next major ad campaign, here’s something for you to think about…
Marketing Essentials
What Exactly Is Viral Marketing?
Who wouldn’t want his song to be the next Gangnam Style? Who wouldn’t want his brand’s adverti…
Startup Essentials
What Is A Startup Incubator?
With startups booming in every fiscal year, startup incubator is just another term budding entrepren…
Marketing Essentials
The Math, Science, & Technology Behind Dynamic Pricing
Imagine this scenario: you want to buy a product from an e-commerce website, but after researching f…
Sales Essentials
What Is Price Anchoring & How It Works?
Apple aficionados will remember with a mixture of fondness and awe the day Steve Jobs introduced the…
Marketing Essentials
The 10 Types Of Pricing Strategies
If choosing the right pricing strategy for your business seems like a completely daunting task, we'r…
Marketing Essentials
Cross-Selling – Definition, Importance, Examples, & Strategies
For the last 63 years, McDonald's staff's "Would you like fries with that?" has been adding mil…
Marketing Essentials
What Is Upselling? How To Upsell? [Detailed Guide]
Although it is true that there are as many sales strategies in the world as there are salesmen; you …
Marketing Essentials
What Is Digital Marketing: A Beginner’s Guide
Digital marketing is a growth machine and anyone who gets his hand on it is a winner in 21st century…
Marketing Essentials
What Is Advertising? – Examples, Objectives, & Importance
Businesses are about to spend over $992 billion on advertising in 2025. That's almost a trillion dol…
Marketing Essentials
What Is Owned, Earned, And Paid Media? (And Their Difference)
Owned, earned and paid media are the three pillars of a cohesive marketing communication strategy. O…
Product Management
Wireframing 101: A Guide for Beginners
Wireframing is one of the essential skills for Product Managers and UX Designers. Wireframing or the…
Marketing Essentials
What Is Public Relations? PR Functions, Types, & Examples
A single misstep can cost years of carefully built trust. That's the reality brands face in 2025, wh…
Marketing Essentials
Fear Of Missing Out (FOMO) In Marketing – Strategies & Examples
Did you check your phone before you started reading this article? Did you browse through your social…
Marketing Essentials
What Is Buzz Marketing? – Strategies & Examples
"Did you hear about Bitcoin? It's an insane investment! I invested $100 and earned more than $1000. …
Crypto Essentials
What Is A Cryptoasset? Types Of Cryptoassets [Ultimate Guide]
Not so long ago, there was an idea to digitize and decentralize every monetary transaction. Today's …
Product Management
6 Basic UX Design Skills Every Product Manager Should Have
A good user experience is a must for the success of a product. That is why UX has become so importan…
Marketing Essentials
What Is Microtargeting?
What if I told you that you can target different customers and craft a personal campaign for each us…
Product Management
Top 10 Metrics Every Product Manager Should Know & Track
How can a Product Manager ensure that his product stays ahead in a crowded market?
How can a smal…
Marketing Essentials
Target Market – Definition, Examples, Strategies, & Analysis
The demand for your product depends on the needs, wants, and luxuries of your customers. These needs…
Startup Essentials
What Is A Unicorn Startup Company?
We always talk about unicorns like Uber, Airbnb, Snap, Didi, Pinterest etc, but little do we discuss…
Marketing Essentials
What Is Retail Marketing? – Functions, Importance, Strategies
Let's gather some data. Wear some comfortable clothes and go for research to your nearest supermarke…
Startup Essentials
What Is Disruptive Innovation?
Uber. A company that turned the industry upside down with the model that they had to offer. The taxi…
Product Management
Transitioning Into Product Management From Other Roles
Have you been feeling stuck in your role for some time now without getting the opportunity to have a…
Marketing Essentials
What Is Mobile Marketing & Why Is It Important?
You need a more customer-centric, customer-controlled, and technologically up-to-date marketing stra…
Startup Essentials
What Is M-Commerce? | The Rise Of Mobile Commerce
50% of the users visit Feedough on their smartphones, 47.37% on desktop, and the rest 2.63% on table…
Management Essentials
Customer Relationship Management: The Ultimate Guide To CRM
Thanks to the ever-increasing competition, wooing customers is now a fact of marketer's life. They m…
Marketing Essentials
What Is A 360° Marketing Campaign?
Switch on your television during a world cup and there are chances you can witness a Coca-Cola TVC b…
Startup Essentials
What Is Elevator Pitch? – Examples & How-To Guide
Suppose you're in an elevator and suddenly bump into your old friend or an old client. How will you …
Startup Essentials
Initial Coin Offering (ICO) vs. Initial Public Offering (IPO)
Throughout the short history of cryptocurrency, we've been introduced to numerous new processes and …
Marketing Essentials
What Is Social Marketing?
Ever since the term was coined by Philip Kotler and Gerald Zaltman in 1971, there has been a steep r…
Startup Essentials
MVP vs. Beta: What’s The Difference?
Pre-releases of a product are important for varied reasons. However, each release has its own object…
Crypto Essentials
Blockchain for Dummies
Bitcoin, Ethereum, Litecoin, Ripple are words all of us have been bombarded with in the past year or…
Product Management
Product Manager vs Program Manager vs Project Manager
In spite of being very different roles, it is astonishing how people everywhere seem to confuse betw…
Startup Essentials
Vision Statement: The Complete Guide
The success of a business lies within its business model but the heart of that success lies in the v…
Management Essentials
What Is Micromanagement? Who Is A Micromanager?
Directing the efforts of the team towards a definite purpose or a goal involves the use of many mana…
Management Essentials
MoSCoW Method Explained
Businesses which considers customers' requirements and priorities when they manufacture and deliver …
Management Essentials
6 Management Styles And Where They Suit Most
Management is what directs the efforts of the group towards a definite purpose. It is an integral pa…
Product Management
Top 13 Myths Of Product Management
Product Management is a relatively new role and many people are still trying to figure out what it i…
Branding Essentials
What Is Sonic Branding?
Can you sing this for me?
“ba da ba ba ba, I'm lovin' it"
What? Does it sound lik…
Marketing Essentials
VRIO Framework Explained
There are thousands of firms competing with each other extensively. These companies use different ki…
Product Management
The Roles And Responsibilities Of A Product Manager
You know what a Product Manager is. Many consider Product Management the dream job for the current c…
Startup Essentials
What Is A Prototype? – Examples, Types, & Qualities
Prototyping is an essential step in the development of a product, be it digital or physical. The pro…
Product Management
What Is Product Management?
Have you ever wondered how a simple idea gets transformed into a full-fledged product that is sold i…
Product Management
What Is A Product Manager?
Product management is a relatively new field and many people do not know what or who a Product Manag…
Startup Essentials
What Is A Minimum Viable Product (MVP)?
A product hypothesis is based on innumerable assumptions of the target group's demands and usage. Ho…
Development Essentials
What Is Middleware & How Does It Work?
It is important that different software programs work together to get the final results when differe…
Startup Essentials
Your Complete Guide To Crowdsourcing
I am sure everyone must have told you how important cash-flow is for any company. You yourself would…
Startup Essentials
What Is Intrapreneurship & Who Is An Intrapreneur?
The idea of entrepreneurship is enticing, everyone likes to be their own boss. But not everyone can …
Branding Essentials
What Is Brand Identity? – Importance & Examples
A brand is viewed with two different perspective –
How the brand wants to be perceived.
How…
Startup Essentials
10 Characteristics of a Great Entrepreneur
Entrepreneurs are believed to be a courageous lot. It is not easy to give up the comfort of a steady…
Branding Essentials
What Is Brand Equity? Why Is It Important?
The increase in the competition has eventually changed the buying habits and purchasing decision mak…
Startup Essentials
Who is an Entrepreneur? – Characteristics & Types
https://youtu.be/N8jI8qdizdk
You might have heard everyone around you talking about entrepreneur…
Startup Essentials
Who Is An Infopreneur? [Ultimate Guide]
We are surrounded by entrepreneurs. Some sell great products, some provide unique services, some com…
Startup Essentials
What Is Revenue? Revenue vs Income vs Profit vs Sales
The ultimate motive of every business is to reap benefits in monetary form by performing certai…
Startup Essentials
What Is A Revenue Model? – Components & Types
Entrepreneurs spend months designing and planning how their business model will work and create valu…
Marketing Essentials
Marketing Environment: Explanation, Components, & Importance
Several internal and external factors affect a business's marketing activities. While some of the fa…
Startup Essentials
Exit Strategy: Everything You Need To Know
Just like you, every stakeholder in your business expects a greater return from their investment. Ev…
Marketing Essentials
The Importance Of Marketing In Today’s World
While the brain of a business is the finance department, body the product offered, the heart is the …
Startup Essentials
Lean Canvas: Everything You Should Know
Entrepreneurs spend most of their time designing and drafting a well-researched and thorough busines…
Startup Essentials
Startup or Start-up: Which is correct?
Maybe you're an entrepreneur drafting your groundbreaking business model. Maybe you're a journalist …
Startup Essentials
What Is A Startup?
Scepticism finds no substance when we say that startups are the ones stealing the limelight in the t…
Marketing Essentials
Market Segmentation – Definition, Bases, Types & Examples
Market segmentation is one of the most efficient tools for marketers to cater to their target group….
Marketing Essentials
What Is Network Effect? Why Is It Valuable?
Why do companies like Facebook, Whatsapp,
Startup Essentials
What Is A Business Model? The 30 Types Explained
Your prototype might be ready for presentation to investors or licensees, but it is worth nothing if…
Marketing Essentials
What Is Marketing Funnel & How Does It Work?
A goal without planning is just a dream. You need a 'start to finish' plan in order to ensure effect…
Marketing Essentials
Understanding The 4C’s Of Marketing Mix
Ever since the beginning, businesses focused on themselves more than the customers. But the rules of…
Marketing Essentials
The Marketing Research Process
Marketing plays an important role in the success of a business in any industry. It is one of the rea…
Marketing Essentials
Holistic Marketing – Meaning, Concepts, and Importance
“The whole is more than the sum of its parts.” — Aristotle
A human will always be greater t…
Marketing Essentials
What Is Remarketing And How Does It Work?
Has it ever happened to you that after you've left a showroom (preferably an automobile showroom) or…
Marketing Essentials
Scarcity Principle in Marketing: Detailed Guide
The economy runs on the principles of demand and supply. This condition has placed itself permanentl…
Marketing Essentials
What Is Ambush Marketing? How Is It Used In Brand Wars?
Profit is an important aspect of any marketing strategy and the increased competition has made it mo…
Marketing Essentials
Different Types Of Advertising Mediums
Advertising is the action of calling public attention to something through paid announcements by an …
Marketing Essentials
ATL, BTL, & TTL Marketing – Definition, Examples, & Difference
Marketing activities (basically advertisements) today can be divided into three segments – Abov…
Marketing Essentials
Rifle Approach | What is Rifle Approach in Marketing?
A rifle is used to hit a clearly defined target. Hunters prefer to use a rifle when they're clear ab…
Marketing Essentials
What is Shotgun Approach in Marketing?
A shotgun isn't used to hit the eye of the bird. Hunters who use shotguns are just concerned with ki…
Branding Essentials
Brand Integration | What Is Branded Entertainment?
There is a rise of brands moving towards producing, sponsoring, and being a part of movies and other…
Marketing Essentials
Cross Promotion: Definition, Benefits, Examples and Ideas.
People have witnessed cross promotion ever since they have learned to read and recognise. The term m…
Marketing Essentials
What Are Customer Touchpoints? Importance & Examples.
A company interacts with customers on many levels and at many places. These interactions are necessa…
Branding Essentials
What Is Brand Voice? How To Develop One?
Just like in human beings, a brand voice is the unique way a brand communicates with everyone. But&n…
Branding Essentials
What Is Brand Image? – Importance & Examples
Brand Image is how customers think of a brand. It can be defined as the perception of the brand in t…
Marketing Essentials
What is Guerrilla Marketing? – Strategies & Examples
Who would expect to stumble across a large life-sized popsicle on their way to work?
One coul…
Branding Essentials
Brand Positioning: Definition, Types, & Examples
Customers weigh generic products offered by different brands according to the associations and trait…
Branding Essentials
What is Brand Personality? Definition & Examples
Personification is an innate tendency of human psychology. It refers to the attribution of …
Branding Essentials
What is A Brand? – Importance, Elements, Types, & Examples
Generally, people consider a name, logo, colour, and even sound to be a brand. While they’re parti…
Marketing Essentials
What Is Network Marketing? MLM Explained With Examples
Network marketing, also known as multi-level marketing, is a business model which involves a pyramid…
Marketing Essentials
The New Product Development Process – 8 Steps Of NPD
There’s a lot that goes into a product before it is introduced into the market.
It starts with …
Marketing Essentials
What Is Product Life Cycle? – The 4 Stages Explained
Products have similar lives to living beings. They are born someday and they come to an end someday….
Marketing Essentials
What Is Product Mix? Explanation With Examples
A product is an item produced or procured by the business to satisfy the needs of the customer. It i…
Marketing Essentials
Service Marketing Mix – 7 Ps of Marketing Mix
Services are different from tangible goods. They are-
Intangible (have no fixed existence)
In…
Marketing Essentials
What is Marketing Mix? – The 4Ps & 7Ps Of Marketing Explained
The marketing mix theory, first coined by E. Jerome McCarthy in the 1960s, forms the foundation mode…
Marketing Essentials
What is Marketing Myopia? Definition and Examples
Marketing Myopia, first expressed in an article by Theodore Levitt in Harvard Business Review, is a …
Marketing Essentials
Marketing Management Philosophies – 5 Marketing Concepts
Marketing concepts or marketing management philosophies are the philosophies used by the businesses …
Marketing Essentials
What Is Influencer Marketing? – A Detailed Guide
It all started with a few clickable web ad banners on Yahoo!
Then Google disrupted the scenario b…
Marketing Essentials
What Is Unique Selling Proposition (USP): A Detailed Guide
Every customer looks for a reason why he should choose that specific product and not the others lyin…
