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Essentials

The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.

viral marketing

What Exactly Is Viral Marketing?

by Aashish Pahwa

Who wouldn’t want his song to be the next Gangnam Style? Who wouldn’t want his brand’s … Read more

Categories Marketing Essentials
business incubator

What Is A Startup Incubator?

by Anuj Nawal

With startups booming in every fiscal year, startup incubator is just another term budding entrepreneurs are … Read more

Categories Startup Essentials

The Math, Science, & Technology Behind Dynamic Pricing

by Anuj Nawal

Imagine this scenario: you want to buy a product from an e-commerce website, but after researching … Read more

Categories Marketing Essentials
price anchoring

What Is Price Anchoring & How It Works?

by Deya Bhattacharya

Apple aficionados will remember with a mixture of fondness and awe the day Steve Jobs introduced … Read more

Categories Sales Essentials
pricing strategies

The 10 Types Of Pricing Strategies

by Aashish Pahwa

If choosing the right pricing strategy for your business seems like a completely daunting task, we’re … Read more

Categories Marketing Essentials

Cross-Selling – Definition, Importance, Examples, & Strategies

by Aashish Pahwa

For the last 63 years, McDonald’s staff’s “Would you like fries with that?” has been adding millions … Read more

Categories Marketing Essentials
UPSELLING

What Is Upselling? How To Upsell? [Detailed Guide]

by Aashish Pahwa

Although it is true that there are as many sales strategies in the world as there … Read more

Categories Marketing Essentials
DIGITAL MARKETING

What Is Digital Marketing: A Beginner’s Guide

by Aashish Pahwa

Digital marketing is a growth machine and anyone who gets his hand on it is a … Read more

Categories Marketing Essentials
what is advertising

What Is Advertising? – Examples, Objectives, & Importance

by Aashish Pahwa

A 30-second spot, a catchy jingle, and a clever slogan. But there’s more to advertising. An … Read more

Categories Marketing Essentials
OWNED, PAID, AND EARNED MEDIA

What Is Owned, Earned, And Paid Media? (And Their Difference)

by Aashish Pahwa

Owned, earned and paid media are the three pillars of a cohesive marketing communication strategy. One … Read more

Categories Marketing Essentials
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