What Exactly Is Viral Marketing?
Who wouldn’t want his song to be the next Gangnam Style? Who wouldn’t want his brand’s … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is A Startup Incubator?
With startups booming in every fiscal year, startup incubator is just another term budding entrepreneurs are … Read more
The Math, Science, & Technology Behind Dynamic Pricing
Imagine this scenario: you want to buy a product from an e-commerce website, but after researching … Read more
What Is Price Anchoring & How It Works?
Apple aficionados will remember with a mixture of fondness and awe the day Steve Jobs introduced … Read more
The 10 Types Of Pricing Strategies
If choosing the right pricing strategy for your business seems like a completely daunting task, we’re … Read more
Cross-Selling – Definition, Importance, Examples, & Strategies
For the last 63 years, McDonald’s staff’s “Would you like fries with that?” has been adding millions … Read more
What Is Upselling? How To Upsell? [Detailed Guide]
Although it is true that there are as many sales strategies in the world as there … Read more
What Is Digital Marketing: A Beginner’s Guide
Digital marketing is a growth machine and anyone who gets his hand on it is a … Read more
What Is Advertising? – Examples, Objectives, & Importance
A 30-second spot, a catchy jingle, and a clever slogan. But there’s more to advertising. An … Read more
What Is Owned, Earned, And Paid Media? (And Their Difference)
Owned, earned and paid media are the three pillars of a cohesive marketing communication strategy. One … Read more