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  • Categories
    • Guides
    • Brand Study
    • Essentials
      • Startup Essentials
      • Marketing Essentials
      • Branding Essentials
      • Product Management
  • For Startups
    • Startup Process
    • Startup Resources
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Essentials

INFOPRENEUR

Who Is An Infopreneur? [Ultimate Guide]

by Rameez M Sydeek

We are surrounded by entrepreneurs. Some sell great products, some provide unique services, some come up … Read more

Categories Startup Essentials
REVENUE

What Is Revenue? Revenue vs Income vs Profit vs Sales

by Aashish Pahwa

The ultimate motive of every business is to reap benefits in monetary form by performing certain primary … Read more

Categories Startup Essentials
revenue model

What Is A Revenue Model? – Components & Types

by Aashish Pahwa

Entrepreneurs spend months designing and planning how their business model will work and create value in … Read more

Categories Startup Essentials
term sheet

Term Sheet: Everything You Need To Know

by Sourobh Das

While we have already covered everything you might want to know about startup funding, there is … Read more

Categories Startup Essentials, Startup Funding
MARKETING ENVIRONMENT

Marketing Environment: Explanation, Components, & Importance

by Aashish Pahwa

Several internal and external factors affect a business’s marketing activities. While some of the factors are … Read more

Categories Marketing Essentials
EXIT STRATEGY

Exit Strategy: Everything You Need To Know

by Aashish Pahwa

Just like you, every stakeholder in your business expects a greater return from their investment. Everyone … Read more

Categories Startup Essentials
importance of marketing

The Importance Of Marketing In Today’s World

by Aashish Pahwa

While the brain of a business is the finance department, body the product offered, the heart … Read more

Categories Marketing Essentials
lean canvas

Lean Canvas: Everything You Should Know

by Rameez M Sydeek

Entrepreneurs spend most of their time designing and drafting a well-researched and thorough business plan which … Read more

Categories Startup Essentials
startup or start-up

Startup or Start-up: Which is correct?

by Aashish Pahwa

Maybe you’re an entrepreneur drafting your groundbreaking business model. Maybe you’re a journalist searching for your … Read more

Categories Startup Essentials
what is a startup

What Is A Startup?

by Aashish Pahwa

Scepticism finds no substance when we say that startups are the ones stealing the limelight in … Read more

Categories Startup Essentials
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