10 Reasons Why Startups Fail
Startups are inherently riskier than established businesses. According to CB Insights, about 70% of startups fail … Read more
Essentials
Market Segmentation – Definition, Bases, Types & Examples
Market segmentation is one of the most efficient tools for marketers to cater to their target … Read more
What Is Marketing Funnel & How Does It Work?
A goal without planning is just a dream. You need a ‘start to finish’ plan in … Read more
Understanding The 4C’s Of Marketing Mix
Ever since the beginning, businesses focused on themselves more than the customers. But the rules of … Read more
The Marketing Research Process
Marketing plays an important role in the success of a business in any industry. It is … Read more
Holistic Marketing – Meaning, Concepts, and Importance
“The whole is more than the sum of its parts.” — Aristotle A human will always … Read more
What Is Remarketing And How Does It Work?
Has it ever happened to you that after you’ve left a showroom (preferably an automobile showroom) … Read more
What Is Ambush Marketing? How Is It Used In Brand Wars?
Profit is an important aspect of any marketing strategy and the increased competition has made it … Read more
Different Types Of Advertising Mediums
Advertising is the action of calling public attention to something through paid announcements by an identified … Read more
ATL, BTL, & TTL Marketing – Definition, Examples, & Difference
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below … Read more