Category Archives: brand study


How does Pinterest make money | Pinterest Business Model

With over 100 million active users and a $11 billion reported value, Pinterest has occupied a special (and different) place in the social media sphere. But the question of how does Pinterest make money has been a trend on google searches ever since the website has started


Dollar Shave Club Business Model | Case Study

Dollar Shave Club, launched in 2011 as a subscription based online razor retailer, has one of the most common yet great business model we’ve encountered till now. DSC views itself as a men’s lifestyle club that helps men live smarter and more successful lives. There are


Amazon Business Model | How big is Amazon

It all started as a digital bookstore set up at the garage of Jeff Bezos. Amazon has never looked back since then. It is now the world’s biggest online retailer dealing in every possible thing we can think of. From books, music, videos and goods


Candy Crush Success Case Study | Marketing + Psychology = Success.

Other Games will come and go, but Candy Crush goes on forever. Launched in 2012, Candy Crush reported a total of 409 million active users at the end of June 2016. The free mobile video game with no advertisements and whose 70% of the people on


Facebook Business Model – How Facebook Makes Money?

With around 1.13 billion daily active users and 17.93 billion revenue in 2015, Facebook is the most loved social networking website all over the world. Not just this, world’s second most loved social media network, Instagram, is also a Facebook company. But how, despite of so


Business Model of Oyo Rooms – How Oyo Rooms Work

Oyo rooms is the largest branded network of hotels currently operating in India and Malaysia. Oyo is a hotel aggregator with a business model similar to that of Uber (Aggregator business model). This Aggregator business model has certain characteristics. The firm organises the unorganised businesses


Everything about Google Allo vs Whatsapp

Google allo is here and has proved out to be Whatsapp’s biggest competitor ever. But does it have the features and capability of being called a ‘competitor of Whatsapp’? Let us see this through this infographic. Google Allo vs Whatsapp Who’s the real Winner? If