Product Positioning: Definition, Types, & Examples
Customers weigh a variety of factors when considering a purchase. And all these factors affect how … Read more
Aashish Pahwa
Education:
A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.
What Is A Virtual Store? How Does It Work?
Ecommerce has disrupted the retail sphere as customers know it. However, it also took away the … Read more
What Is Entrepreneur In Residence?
Venture capital firms and other investors operate on just one principle – invest in people and … Read more
Where & How To Find A Cofounder For Your Startup?
A startup isn’t a single-player game. It’s a team sport. In fact, 23% of startups fail … Read more
What Is CPC? Cost Per Click Explained
Digital marketing is a broad term that refers to the various ways businesses can promote themselves … Read more
What Is CPM? Cost Per Thousand Impressions Explained
Advertising on the internet can be confusing. There are so many acronyms and abbreviations that it’s … Read more
How to Avoid Time Theft in Remote Teams: Complete Guide
Remote work is not new, but for many organisations, the pandemic was their first time implementing … Read more
What Is Problem-Solution Fit? How To Achieve It?
So you have a great idea for a new business. You’re excited to get started and … Read more
The Startup Fundraising Process – Know The Chronology
It takes a lot of time, dedication, and hard work to start a successful startup. It … Read more
What Is A Marketing Channel? -Types, Functions, Examples
A business is most profitable when it develops its marketing mix to meet its needs and … Read more
