Guides
What Is an AI Agent Business Model? How AI Agents Make Money
Most people think AI stops at chatbots answering questions. You type something, it responds, and tha…
Aashish Pahwa
A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.
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E-Commerce Risk Management: Tips, Tools and Examples
E-commerce is growing fast, but so are the risks that come with it. Online fraud alone is expected t…
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AI Website Builder vs. WordPress: Which Is Better?
WordPress has been the go-to for years, powering 43% of all websites globally. That’s over 518…
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What is an AI Agent? Types, Use Cases & Examples
Your phone reminds you about a meeting, adjusts your calendar, and books a taxi to get you there on …
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What is RAG in AI? Use Cases, Benefits & Comparison
You ask your AI assistant a question about your company’s latest product specs. It responds co…
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What is Prompt Chaining? Step-by-Step Guide
You’ve probably asked an AI to handle something complex, only to get a response that’s h…
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Outsourcing vs In-House Hiring: What to Choose?
Your company just hit product-market fit. You need developers, marketers, and designers. But here…
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How to Create Consistent Characters with AI: A Guide
You spend a lot of time creating the perfect AI-generated character. She has the right expression, t…
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Benefits of Using AI in Healthcare: How the Industry is Changing
Healthcare isn’t just experimenting with AI anymore. It’s leading the charge. According …
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Best Legal Tools & Services For Startups
Starting your business comes with many challenges and responsibilities, which include legal responsi…
AI
What is Meta Prompting? A Complete Guide
You ask an AI model a question and get a mediocre answer. You tweak your prompt and try again. Still…
AI
What is Tree of Thought Prompting? A Guide with Examples
You ask your AI assistant a complex question. It gives you an answer instantly. Confident. Direct. B…
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Will AI Replace Human Jobs? A Complete Breakdown
Companies everywhere are bringing AI into the workplace. Marketing teams use it to write ad copy. De…
AI
Will AI Replace Writers? The Truth
You’ve probably seen the headlines. Writers losing jobs to AI. Content marketers panicking. Fr…
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Will AI Replace Recruiters? Analysis & Future Outlook
AI is handling resume screening, scheduling interviews, and ranking candidates. 96% of US hiring pro…
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Will AI Replace Software Engineers: Job Impact, Skills to Learn & Future Trends
71% of engineers now use AI tools in 2025, up from 45% in 2024. That jump happened in just one year….
Guides
Will AI Replace Consultants? Statistics & Analysis
AI is already inside consulting firms. 72% of organisations now use AI in at least one business func…
AI
Will AI Replace SEO Specialists? An In-Depth Analysis
Right now, 56% of marketers are using generative AI for their SEO workflows. That number was close t…
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Will AI Replace Digital Marketers: Trends & Impact Analysis
AI is everywhere in marketing now. It writes ads, sends personalised emails, and creates social medi…
Guides
Employee Outsourcing: Benefits, Types, & Examples
When you hire someone full-time, you’re signing up for a lot more than just their salary. Ther…
Guides
What Is Preventive Maintenance in Business Operations?
Most businesses handle maintenance the same way: wait for something to break, then fix it. This reac…
AI
Will AI Replace Business Analysts? Trends & Analysis
AI can already write requirements, analyse data, and generate process maps in seconds. So why do com…
AI Statistics
Gemini Usage Statistics: Growth, Adoption & Market Share Data
Gemini crossed 450 million monthly active users by July 2025. Daily usage has grown quickly, showing…
Guides
What Is A Document Management System? Definition, Types & Examples
Now, businesses store everything digitally, but that brings its own problems. Files scattered across…
AI Statistics
AI Bias Statistics: Industry Impact, Demographics & Market Data
AI systems are making important decisions about our lives, who gets hired, who receives medical care…
AI Statistics
OpenAI Statistics: User Growth, Revenue & Market Dominance in 2025
OpenAI’s journey from research lab to household name happened faster than anyone predicted. Wh…
Guides
What Is Entrepreneurial Debt? Types of Entrepreneurial Debt
You’ve probably heard the pitch a hundred times: “Give us 20% of your company, and we…
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What is Chain of Thought Prompting? How to Write COT Prompts
You ask an AI model a tricky problem, and it gives out a wrong answer with total confidence. Sound f…
AI
What is Few-Shot Prompting? A Step-by-Step Guide
Think about the last time you asked an AI to do something specific. Maybe you wanted it to write ema…
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What is a Prompt in AI? How to Write an AI Prompt
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What Is Zero-Shot Prompting? A Complete Guide
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What is Generative AI? A Guide for Non-Techies
You’ve probably noticed AI-generated images flooding your social feeds. Or maybe you’ve …
AI Statistics
AI in HR Statistics: Market Growth & Adoption Rates
Most companies are still figuring out if they should use AI in HR. Meanwhile, the smart ones already…
AI Statistics
AI Cheating Statistics: Academic Misconduct Rates in 2025
A few years ago, the biggest academic integrity concern was copy-paste plagiarism from Wikipedia. To…
AI Statistics
AI Art Statistics: Growth, Usage & Industry Impact
Just three years ago, creating professional-quality artwork required years of training, expensive so…
AI
Will AI Replace Web Developers? Impact on Jobs, Skills, & Careers
You’ve seen it. AI writes code in seconds that used to take hours. ChatGPT debugs your CSS. Gi…
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Will AI Replace Content Writers? Statistics & Analysis 2025
76% of marketers are already using AI to write content. If you’re a content writer or planning to …
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Will AI Replace Accountants: Trends & Analysis
AI is already changing accounting. Software that once took hours to process reconciliations now does…
AI
Will AI Replace Copywriters? Evidence-Based Analysis
You watch an AI tool give out five ad variations in 30 seconds. That task would’ve taken you a…
AI Statistics
AI in Healthcare Statistics: Clinical Adoption & Impact Data for 2025
AI diagnostics now achieve 94% accuracy compared to 88% for human physicians alone. That 6-percentag…
AI Statistics
AI Agents Statistics: Growth, Business Impact & Future Predictions
While most businesses are still debating whether AI agents are worth the investment, forward-thinkin…
AI Statistics
AI in Recruitment Statistics: Market Growth, Adoption & Performance Data
While you’re still debating whether AI belongs in your hiring process or not, 88% of companies…
AI Statistics
AI in Customer Service Statistics: Business Impact, Adoption & ROI
80% of customer service organisations will implement generative AI by 2026. That’s not a dista…
Guides
Generative AI Strategy for Marketers [Detailed Guide]
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AI Tools for Customer Engagement and Support
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AI Tools for Miscellaneous Tasks
AI Tools for Miscellaneous Tasks From calculating OpenAI pricing to generating unique podcast names …
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AI Tools for Productivity Staying productive is important to run a smooth and successful business, b…
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AI Tools for Copywriting
AI Tools for Copywriting Writing good copy and content is important for any business to attract its …
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AI Tools for Prompting Creativity isn’t always easy. Sometimes, you need a starting point. AI prom…
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AI Tools for HR Management Human resources are key to building and managing a strong team, but handl…
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AI Tools for Product Development Product development is the stage where you finally start giving a t…
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AI Tools for Branding Branding is key to shaping how people see your business, but building a unique…
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AI Tools for Business Planning
AI Tools for Business Planning Business planning is a crucial step in turning your ideas into action…
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AI Tools for Market Research and Validation
AI Tools for Market Research and Validation Market research and validation are crucial steps in deve…
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AI Tools for Ideation
AI Tools for Ideation Ideation is the first and one of the most important parts of starting or growi…
AI
Will AI Replace Graphic Designers? What the Data Actually Shows
While graphic design software sales are exploding toward a projected $17.70 billion by 2032, the Wor…
AI Statistics
AI in the Workplace Statistics: Adoption, Productivity & Job Impact in 2025
Artificial intelligence isn’t just coming to your workplace; it’s already there. The qui…
AI
Will AI Replace Teachers: Analysing the Patterns & Statistics
92% of students now use AI tools, and 60% of K-12 teachers have started using them too. AI is alread…
AI
Will AI Replace Programmers? How AI is Changing Coding
You’ve probably watched an AI tool autocomplete an entire function you were about to write. An…
AI
Will AI Replace Data Analysts?
Here’s what you’re really wondering: Will the next promotion cycle includ…
Guides
How to Protect Your Privacy Online
You check your email, scroll through social media, shop online, and pay bills online almost every da…
AI Statistics
ChatGPT Statistics 2025: User Growth, Revenue & Impact
ChatGPT went from zero to 800 million weekly users in less than three years. That’s not just i…
AI Statistics
AI in Education Statistics: Growth, Adoption Rates & Performance Data
86% of students globally are already using AI tools in their studies. We’re not talking about …
AI Statistics
AI Chatbot Statistics: Market Growth, Adoption Rates & ROI Data
You’re watching businesses transform customer service while cutting costs by up to 30%. That&#…
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AI Marketing Statistics for 2025
What if you could predict which customers will buy before they even know it themselves? That’s…
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Job Vs Business: Which is Right for You?
You’re staring at your computer screen on yet another Monday morning, wondering if there’…
GuidesStartup Guides
Cybersecurity for Startups: All You Need to Know
Your startup just landed its biggest client yet. Revenue is climbing. Everything’s going perfe…
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XML Prompt Generator [Free & AI Powered]
XML Prompt Generator Achieving consistent, high-quality outputs from AI for your text, image, or vid…
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Business GuidesGuides
The Entrepreneur’s Guide to Personal Finance
Here’s something that might surprise you: your startup’s biggest threat isn’t comp…
AI Guides
7 Vibe Coding Examples – Projects that made real money
If you’d ask me if you could create a complete money-making SAAS, ecommerce store, or even som…
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AI Product Requirements Document (PRD) Generator
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AI Guides
What Is Generative Engine Optimization (GEO) and How To Optimize for AI?
If you’d asked me about artificial intelligence back in, say, 2015, I would have probably shru…
AI GuidesGuides
Using AI to Write a Book: A Step-by-Step Guide for Beginners
AI is everywhere. Many call it slop, while others call it a tool to improve productivity. But what i…
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AI Guides
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Will Smartglasses Replace Smartphones?
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Aashish Pahwa A startup consultant, digital marketer, traveller, and philomath. Aashish has worked w…
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Brand Competitors Studies
Aashish Pahwa A startup consultant, digital marketer, traveller, and philomath. Aashish has worked w…
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Startup Guides
Aashish Pahwa A startup consultant, digital marketer, traveller, and philomath. Aashish has worked w…
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Marketing & Sales Guides
Aashish Pahwa A startup consultant, digital marketer, traveller, and philomath. Aashish has worked w…
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Hustle Guides
Aashish Pahwa A startup consultant, digital marketer, traveller, and philomath. Aashish has worked w…
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Human Resource Guides
Aashish Pahwa A startup consultant, digital marketer, traveller, and philomath. Aashish has worked w…
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How To Guides
Aashish Pahwa A startup consultant, digital marketer, traveller, and philomath. Aashish has worked w…
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Digital Marketing Guides
Aashish Pahwa A startup consultant, digital marketer, traveller, and philomath. Aashish has worked w…
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Business Guides
Aashish Pahwa A startup consultant, digital marketer, traveller, and philomath. Aashish has worked w…
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Business Models Studies
Aashish Pahwa A startup consultant, digital marketer, traveller, and philomath. Aashish has worked w…
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8 Best Platforms To Outsource Web Design
8 Best Platforms to Outsource Web Design You could be a coder, product manager, or marketer, but you…
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The Top 10 Most Expensive Domains Ever Sold
It’s not long ago since the internet started. But there was a flaw in the system. Businesses r…
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What Are Customer Journey Touchpoints?
Customer takes a journey from the moment they first become aware of the business to when they make a…
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What Is A Core Product? (Importance & Examples)
The actual product the end consumer receives is a mixture of two elements: a core product, and some …
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18 Most Successful Small Business Ideas
Maybe you’re a recent college graduate looking to make a name for yourself. Or perhaps a stay-…
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I Want to Start a Business But Have No Ideas – A Beginner’s Guide
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What Is Gruen Transfer? How Does It Work?
Shopping is not just buying things; it is a mixed bag of experiences that involves the use of senses…
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What Is Private Label? How Does It Work?
In a usual consumer market, companies manufacture their own branded items. This process involves sub…
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The History Of YouTube
It has been 17 years since the launch of the world’s largest video-sharing platform – Yo…
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21 Best Businesses To Start With Little Money
Imagine having the freedom to set your own hours and work on something that genuinely interests you….
How To Guides
7 Legit Ways To Get Free Business Cards
Besides your warm smile and a firm handshake, you also need a business card to make a great impressi…
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What Is Pareto Principle? – The 80/20 Rule Explained
Hustling and working hard are fundamental aspects of getting a job done. But when the time is limite…
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Work With Feedough
It is not everyday that you get to work with the best startup website. Come on, join the t…
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20 Creative Ways To Make Money [Actionable Guide]
In this rat race of a world, you can be either a hard worker or a smart worker. You can either be a …
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What Is A Press Kit? – Media Kit Elements & Examples
Journalists, media houses, and even influencers are always on the lookout for new and exciting conte…
Marketing Essentials
What Is Media Buying? – Objectives, & Process
When it comes to popular media like television, radio, or the Internet, there is more to advertising…
Development Essentials
What Is Open Beta? – A Detailed Guide
A product witnesses several stages of development before it is finally released for public use. From…
Marketing Essentials
What Is A Brochure? – Types, Uses, & Examples
Be it a big retail store like Walmart, an amusement park like Disneyland, or just a local restaurant…
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How To Make Money In One Hour? [Detailed Guide]
Money doesn’t come easy, but you also don’t need to slave away at a nine-to-five job to …
Marketing Essentials
What Is A Landing Page? [Detailed Guide]
The name landing page stems from the fact that visitors land on it after clicking a link from somewh…
Business Guides
How & Where to Outsource Video Editing – Complete Guide
No matter how big or small your business is, you need to have quality video content to cater to your…
Marketing Essentials
What Is Omnichannel Marketing? – Importance & Examples
With the advent of technology, it’s not just how customers shop that has changed, but also how…
Startup Essentials
What Is A Lead Investor? – Importance & Role
Landing an investor for your startup is an uphill struggle. It’s not as they show in the TV sh…
Business Guides
The 10 Email Marketing Metrics You Should be Tracking
Email marketing is a highly measurable way of communicating with your customers, and the results are…
Business Guides
The First 8 People To Hire For Your Business
Starting a business is no easy feat – it takes time, effort, and money. You need to wear a lot…
Business Guides
Top 10 HR Challenges And How To Face Them
Humans are inherently complex beings, and managing them is no easy feat, especially in the workplace…
Startup Process
How To Build Your Startup’s Founding Team – A Guide
Trust me when I say this – startups live and die by the people who make them up. A startup tea…
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The 7 Best Platforms To Outsource Graphic Design
The 7 Best Platforms to Outsource Graphic Design Graphic designing could be challenging as you must …
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Developing A Software Marketing Strategy [Detailed Guide]
<!– wp:paragraph –> Building a software is hard enough, but getting people to actually buy…
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How To Develop Your Startup’s Blog? [Detailed Guide]
Running a startup is hard enough without worrying about things like marketing and promotion. You nee…
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Closerscopy Review: Worth The Money?
Categories AI AI Statistics AI Tools AI Ideation Tools AI Tools For Market Research and Validation A…
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The 6 Proven Video Marketing Strategies
If I ask you when was the last time you watched a video, you would most likely answer “a few h…
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What Is Marketing Collateral? – Types & Examples
Marketing isn’t just writing copy or designing ads. It’s also using that perfect media m…
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Jasper AI Review: Worth The Money?
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What Is Visual Identity? [Detailed Guide]
Customers believe what they see. In fact, studies show that over 92.6% of customers put the most imp…
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Business Startup Costs: Detailed Guide
How much does it cost to start a business? This is one of the most frequently asked questions by ent…
Business Guides
How To Outsource: A Complete Guide For Entrepreneurs
Being an entrepreneur, you need to wear numerous hats. And as your business grows, the list of hats …
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Subscribe To Feedough
Categories AI AI Statistics AI Tools AI Ideation Tools AI Tools For Market Research and Validation A…
Business Models
Razor And Blades Business Model Explained
Imagine a scenario where you have to buy a new razor every time you need to shave. Not only is this …
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How To Outsource Customer Service? [Detailed Guide]
Customers can make or break a business. And to woo them, you need not only a great offering but also…
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Meesho Business Model | How Does Meesho Make Money?
What if charging sellers hefty commissions isn’t the only way to build a billion-dollar e-comm…
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Networking For Entrepreneurs: Complete Guide
Entrepreneurship is not a solo journey. To be successful, you need to be in the right room, talking …
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What Is Email Marketing [Detailed Guide]
Emails existed way before the internet was even a thing. In fact, the first email was sent in 1971, …
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What is STP Marketing? – The STP Model Explained
Today, several businesses make the mistake of commencing their marketing without a plan or target au…
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How To Get Startup Funding [The Complete Guide]
The Startup Funding Guide An entrepreneur's guide to funding their startup Types Of Startup Investor…
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What Is Pay As You Earn (PAYE)?
Taxes are a huge part of our lives; there’s no escaping them. Be it in developing countries or…
Startup Guides
Bootstrapping Vs Funding: What’s Better For Your Startup?
Just getting an idea for a business is hard enough – but once you’ve got that eureka mom…
Business Guides
How Do Digital Payments & Cryptoassets Benefit Small Businesses?
Small businesses are the backbone of any economy. They are the risk-takers, the job-creators, and th…
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The 10 Best Social Media Schedulers
Social media is only getting bigger and more popular by the day. You can no longer afford to not be …
Hustle Guides
How To Make Money Watching Advertisements? – A Guide
Advertisements are annoying, and we all tend to skip them whenever we can. But what if I told you th…
Digital Marketing Guides
A Detailed Guide To Using Twitter For Business
Twitter isn’t your usual social network. It’s not like Facebook, where you can just post…
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How To Build A Sales Funnel For Your Business?
Customer acquisition is much like dating. It happens in stages. It starts with the customer being un…
Startup Guides
12 Important Lessons From Failed Startups
No business is inherently future-proof, no matter how big or small it may be. At some point, all com…
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Business Process Outsourcing (BPO): Definition & Examples
A business process refers to a set of activities or tasks that are carried out in order to complete …
Startup Process
Startup Due Diligence: Guide For Entrepreneurs
Finding an investor is hard. Convincing him to invest in your startup is harder. But the hardest par…
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Product Positioning: Definition, Types, & Examples
Customers weigh a variety of factors when considering a purchase. And all these factors affect how t…
Marketing Essentials
What Is A Virtual Store? How Does It Work?
Ecommerce has disrupted the retail sphere as customers know it. However, it also took away the immer…
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What Is Entrepreneur In Residence?
Venture capital firms and other investors operate on just one principle – invest in people and…
Startup Process
Where & How To Find A Cofounder For Your Startup?
A startup isn’t a single-player game. It’s a team sport. In fact, 23% of startups fail j…
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Media Kit: Partner With Feedough
Media Kit: Partner With Feedough While you can learn a lot about what’s happening in the entrepren…
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What Is CPC? Cost Per Click Explained
Digital marketing is a broad term that refers to the various ways businesses can promote themselves …
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What Is CPM? Cost Per Thousand Impressions Explained
Advertising on the internet can be confusing. There are so many acronyms and abbreviations that it&#…
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How to Avoid Time Theft in Remote Teams: Complete Guide
Remote work is not new, but for many organisations, the pandemic was their first time implementing t…
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What Is Problem-Solution Fit? How To Achieve It?
So you have a great idea for a new business. You’re excited to get started and make your mark …
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Feedough Member Introduction
Categories AI AI Statistics AI Tools AI Ideation Tools AI Tools For Market Research and Validation A…
Startup Process
The Startup Fundraising Process – Know The Chronology
It takes a lot of time, dedication, and hard work to start a successful startup. It can be even hard…
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What Is A Marketing Channel? -Types, Functions, Examples
A business is most profitable when it develops its marketing mix to meet its needs and that of its t…
Marketing Essentials
What Is Media Planning? – Components, Objectives, & Process
Today, marketers are spoilt with choices when it comes to media. There are the traditional touchpoin…
Hustle Guides
How To Make Money Blogging: 10 Proven Techniques
Everybody is getting into blogging these days, and for a good reason. Blogging can be a great way to…
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How To Make Money Freelancing: A Beginner’s Guide
Freelancing is the new buzzword in the job market. It’s the job alternative providing all the …
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What Is A Press Release? – Importance, Types, & Examples
Media coverage is one of the most effective tools in an organisation’s marketing arsenal. Whet…
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Startup Founder & Cofounder FAQs: Everything You Should Know
It all starts with a person with an idea. Let’s believe this person is you. You have an idea f…
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What Is Digital Economy? – Importance, Types, Examples
The world has become digital and so has the economy. The digital economy is the result of the transf…
Marketing Essentials
What Is Television Advertising? – Importance, Types, Examples
Televisions have been a staple in an average home for decades now. People use them for entertainment…
Marketing Essentials
What Is Print Advertising? – Importance, Elements, Types, Examples
Newspapers, magazines, flyers, and other printed materials have been in existence for centuries, and…
Marketing & Sales Guides
How to Spot Trends – 16 Trendspotting Resources
Today, staying ahead of the curve is more important than ever. Knowing what’s trending can give yo…
Marketing Essentials
What Is Performance Marketing? – Types, Examples, & How-To Guide
The world of marketing is constantly evolving. While some forms of marketing remain tried and true (…
Startup Essentials
What Is Regtech? – Use Cases, Challenges, & Future
Regulatory requirements are a big part of any business’s life cycle. The government generally …
Marketing & Sales Guides
Make Money With Your Computer And Internet – 10 Proven Ways
There are people all over the world who earn their livelihood just using their laptops and the inter…
Management Essentials
What Is Workforce Diversity? – Types, Importance, & Challenges
A business is only as strong as its workforce. A diverse and inclusive workplace is one that can dra…
Startup Guides
Choosing The Best Startup Domain Name – A Guide
So you’ve come up with a great idea for a new online business. You developed a business plan, …
Human Resource Guides
What Is Workplace Bullying? – How To Identify & Manage It?
Work dynamics are always bound to be complex. And while we may all hope that our place of work is a …
Startup Essentials
What Is Startup Ecosystem? How Does It Work?
Startups are the new buzzwords in the business world. These are the businesses disrupting how people…
Startup Essentials
What Is Pet Tech? – Use Cases, Examples, & Future
Pets have always been a big part of human life. From dogs to cats to other pets like birds, and fish…
Startup Discovery
Holistic Pet-Tech – Maven Startup Review
Pets are an important part of our lives. However, it can be challenging to take care of them. In thi…
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What is Shrinkflation? – Causes, Effects, & Examples
With the increasing prices for ingredients and manufacturing, grocery brands get two choices to main…
Business Models
Influencer Business Model | How Do Influencers Make Money?
Today, influencers are the spine of the creator economy. They are the ones who drive virality and cr…
Marketing Essentials
What Is An Influencer? How Do They Work?
Social media marketing has changed the game when it comes to marketing products and services. It use…
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What Is Creator Economy? How Does It Work?
Not so long ago, the information and entertainment industry was dominated by a few big players. TV, …
Marketing Essentials
What is FMCG? – Characteristics, Types, Examples
The abbreviation ‘FMCG’ is widely used in many parts of the world. It essentially stands…
Marketing Essentials
What Is Advertorial? – Characteristics, Types, & Examples
Ads don’t always look like ads. They can be disguised in a way that they look like regular con…
Marketing Essentials
What Is Business Opportunity? – Importance, Types, & Identification
An opportunity is a chance to take advantage of a situation. It can relate to several situations in …
Marketing & Sales Guides
15 Psychological Tricks Big Brands Use To Sell More
We’ve all been there – went to the supermarket to buy some groceries and found ourselves…
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What Is Legal Tech? – Use Cases, Examples, & Future
It’s a fact that law firms are one of the world’s largest and most valuable organisation…
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What Is Q-Commerce? – Quick Commerce Business Model Explained
Getting products delivered within an hour of ordering was a far fetched dream a few years ago. But t…
Business Guides
What Is Drop Servicing – How To Start A Drop Servicing Business?
What if I tell you that you don’t always need to be efficient in the service you provide? Or y…
Human Resource Guides
Resolving Workplace Conflicts: An Actionable Guide
If you have worked in a company, been in a team, or led a group of people, you have undoubtedly enco…
Management Essentials
What Is Business Acumen & Why Is It Important?
To be successful in the business world, one needs more than just a great idea or product. A person a…
Crypto Essentials
What Is Web 3.0: The Ultimate Guide
Tim Berners-Lee launched the world wide web back in 1989, and ever since then, the web has been grow…
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What is Customer Centricity? – Importance, Benefits, & Examples
Today, a customer is no longer just a number or a name on a receipt. Instead, they are empowered, co…
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What Is Space Tech? – Use Cases, Examples, & Future
We’re living in a space-age, and the stars are getting closer and closer. We’ve all been…
Management Essentials
What Is Standard Operating Procedure? – How To Write An SOP?
SOP is a written term that has been used for decades in the field of science to describe any procedu…
Marketing & Sales Guides
How To Deal With Difficult Customers – 7 Psychological Hacks
If you’re in business, you know that it’s not always easy to deal with customers who are…
Startup Guides
Where & How To Find A Technical Cofounder – A Guide
So you’ve come up with a brilliant idea for a startup and decided to start working on it. One …
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How To Come Up With A Startup Name [The Complete Guide]
The Startup Naming Guide An entrepreneur’s guide to brand names The Psychology Behind A Business N…
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What Is Visual Merchandising? – Importance, Elements, & Examples
Visual merchandising is what one sees when walking into a retail space. It is the presentation …
Human Resource Guides
How To Retain Employees In Your Startup? – 5 Proven Strategies
It’s no secret that startups are challenging places to work. It’s not just about th…
Startup Guides
How to Split Equity Among Cofounders – A Guide
So you’ve got an idea to start a company, and maybe your best friend is coming along for the ride….
Marketing Essentials
What Is Subliminal Advertising? How Does It Work?
One of the most controversial and debated forms of marketing is subliminal advertising. The idea tha…
Startup Process
How To Validate Your Business Idea: A Guide
They say good things come to those who wait. But if you’re like most people, you just want the goo…
Project Management
12 Popular Project Management Techniques & Methodologies
Managing a project is complex and requires extensive organisational and managerial skills. Communica…
Startup Essentials
What Is Adtech? – Use Cases, Examples, & Future
Advertising is an important part of any marketing campaign. But up until now, the advertising indust…
Startup Essentials
What Is Insurtech? – Use Cases, Examples, & Future
Insurance has traditionally been an industry built on trust. And it’s this very element that makes…
Startup Essentials
What Is Foodtech? – Use Cases, Examples, & Future
Food and beverage products are a big part of any culture. Whether it’s a national dish or a local …
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The 10 Best Financial Management Tools
You can’t grow a business or build wealth when you’re flying blind. You need systems tha…
Marketing Essentials
What Is Corporate Social Responsibility (CSR)?
Corporations can have more detrimental effects on the environment than one can imagine. They ca…
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The 11 Best Business Communication Tools
You know what kills productivity faster than anything else? Switching between twelve different apps …
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What Is Promotion Mix? – Elements & Examples
In business, just developing a product isn’t enough to achieve the marketing goals. This is why th…
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The 11 Best Virtual Assistant Websites
The 11 Best Virtual Assistant Websites Virtual assistants are not a new idea. They’ve been with us…
Hustle Guides
10 Proven Ways To Make Money With Memes
They say memes are just a waste of time, yet they spend hours looking at memes on Instagram, Faceboo…
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How To Hire A Virtual Assistant: A Guide
Virtual assistants are the talk of the town. Everyone’s hiring a virtual assistant for tasks you w…
Management Essentials
What Is A Virtual Assistant & How Do They Help Businesses?
A few decades back, having employees work from home sounded like a futuristic concept. Today, compan…
Business Guides
The 10 Best Business TikTokers You Need To Follow
It’s no secret that TikTok has been the social media platform that everyone is addicted to. From T…
Marketing Essentials
What Is Direct-To-Consumer? How D2C Model Works?
D2C model stands for direct to consumer. It is based on the premise that brands want to control how …
Marketing Essentials
What Is Advertisement? – Examples, Objectives, & Importance
Advertisements come in various shapes, sizes, and forms, be it a thirty-second spot on TV, a radio j…
Hustle Guides
How To Make Money On Twitter: A Guide
You can be a journalist, blogger, content creator, or just information consumer intrigued about how …
Marketing Essentials
What Is Packaging? – Definition, Types, & Functions
One cannot transport eggs from a poultry farm to the retailer without packing them in an egg tray as…
Hustle Guides
How To Make Money On Snapchat: A Guide
Increased usage of smartphones, inclination towards visual content consumption, and a growing need f…
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Feedough – The Entrepreneurs’ Guide
Categories AI AI Newsletter AI Statistics AI Tools AI Tools For Market Research and Validation AI To…
Hustle Guides
How To Make Money On Reddit: A Guide
Let’s get it straight – millions of people talk about money on Reddit (say r/personalfinance), b…
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What Is Labelling? – Product Label Types & Components
There’s something common in a shirt with a printed cloth containing product information, a fruit w…
Marketing Essentials
What Are Convenience Products? – Characteristics & Types
Everyone has gone for a stress-free purchase at least once, having a list of things one needs to buy…
Marketing Essentials
What Are Shopping Products? – Characteristics & Types
Consumer products satisfy the needs, wants, and desires of the ultimate users. These products are fu…
Marketing Essentials
What Is Surrogate Advertising? – Definition & Examples
In the era of new-age technology, advertisements have become a strong source of influence on both so…
Marketing Essentials
What Is Out-Of-Home Advertising? – Types & Examples
Advertising is one of the best tools to communicate with customers. It helps them get to know about …
Startup Guides
How To Prevent Others From Stealing Your Business Ideas
If you’re here, I will presume you already have an idea that you’re working on or are planning t…
Startup Essentials
Pre-Seed Funding Explained: What It Is & How It Works
A disruptive idea marks the start of a startup. But not all ideas convert into real businesses. Some…
Startup Essentials
Limited Liability Partnership (LLP): Definition, Characteristics, & Examples
Having a traditional partnership firm is a common practice followed by a lot of people. People find …
Marketing Essentials
Needs Vs Wants – Understanding the Difference In Marketing
There are some things that are essential or are a necessity. And then there are things people would …
Startup Essentials
Value Creation: How Is Customer Value Created & Measured?
Value is the spine of the business ecosystem. The customer is the centre of the system having all th…
Marketing Essentials
What Is Customer Value? (& Why Is It Important?)
Every time a customer purchases a product, they compare the benefit received with the money paid for…
Startup Essentials
What Is An Operating Model?
A business has to do two things right to stay in the market for long – create value for the custom…
Startup Guides
The 11 Types Of Startups That Exist Today
When it comes to startups, there’s never one size fits all. While all disruptive high-growth busin…
Hustle Guides
5 Effective Ways To Monetise Your Email List
Love them or hate them, but you can’t deny that emails are still an essential part of any successf…
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What Is Publicity? – Characteristics, Types, & Examples
Today’s market is so saturated that sponsored forms of communications like advertising, sponsorshi…
Marketing Essentials
What Is Barter? – Definition, Characteristics, Pros & Cons
The present monetary system is complex. Backed by fiat currencies, the system involves many parties …
Startup Essentials
What Is Social Entrepreneurship? – Types & Examples
Entrepreneurship is all about finding opportunities, converting them into a business, and taking ris…
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What Is Personal Selling? – Features, Types, & Examples
Sales isn’t easy. With the increased competition, a salesperson might have to meet the prospective…
Startup Essentials
Seed Funding Explained: What It Is & How It Works
Startups are a lot like plants. An entrepreneur sows a seed in the form of a startup idea, takes car…
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Good & Bad Advertising Slogans (And How To Differentiate Between Them)
I’m lovin’ it- The moment you hear this phrase, a picture of burgers, fries, and soft-drinks pop…
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Is A Degree In Entrepreneurship Worth It?
Entrepreneurship may be a calling for many of us who would love to jump into the world of entreprene…
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Digital Advertising: Definition, Types, & Examples
The rapid development of technology has changed how the world works. User behaviour and media consum…
Startup Guides
The 8 Biggest Fundraising Mistakes Entrepreneurs Make
About 6 million new businesses start in the USA every year. Of these, only 70,000 get ange…
Management Essentials
Outsourcing: Definition, Types, Pros, Cons, & Examples
Business tasks are not limited to just the core offering. There’s a network of functions and proce…
Startup Essentials
What Is Beta Testing? – A Detailed Guide
No one wants to launch a faulty product in the market. But often, there are bugs, flaws, and errors …
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What Is After-Sales Service? – Types & Examples
Customers are the biggest asset a business can have, and this asset is built through satisfaction an…
Development Essentials
What Is Peer-To-Peer?
The IT world witnesses two significant types of network architectures: the client server-network and…
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Brick And Mortar: Definition, Examples, & Challenges
Traditionally, when the world wasn’t civilised, businessmen used to scout for customers themselves…
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What Is Customer Retention Rate? How To Calculate It?
The economics of modern businesses like telecom, insurance, SAAS and other subscription-based busine…
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What Is Customer Acquisition Cost (CAC) – Formula & Example
Acquiring new customers isn’t easy. It not only requires sales efforts but there’s also a moneta…
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What Is White Label? – Process, & Examples
Not every business develops its offering intending to operate on a B2C model (customer-fac…
Startup Essentials
What Is Churn Rate? – Meaning, Types, & Formulas
According to Stanford, every business that exists today might become a subscription business so…
Startup Essentials
What Is Burn Rate & Startup Runway?
Generally, your startup will not be profitable during its early stages. By not profitable, I mean th…
Startup Essentials
What Is Debt Financing? – Types, Sources, Pros & Cons
Usually, during the initial stages of the startup, the money comes from the pockets of founders…
Startup Essentials
What Is Equity Financing? – Types, Sources, Pros & Cons
Running a successful startup requires a lot more than just a great idea. It also involves a lot of m…
Startup Essentials
What Is Simple Agreement for Future Equity (SAFE)?
Startup funding during the initial stages of the startup is crucial for the company’s survival in …
Startup Essentials
What Is Stealth Startup? – Types & Examples
Not every entrepreneur wants to gain public attention. Many do believe in privacy in the initial day…
Branding Essentials
Brand Association – Definition, Importance, Types, & Examples
Umpteen number of brands are present in a customer’s vicinity. While the customer fails to rec…
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What Is Deep Tech? – Use Cases, Examples, & Future
Technology is ever-evolving. Scientific discoveries and engineering are disrupting almost every indu…
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What Is Customer Lifetime Value (CLV)? – Formula & Examples
An old business adage states that about 20 percent of the customers bring in 80 percent of…
Digital Marketing Guides
Designing Websites For Kids: Trends & Best Practices
Designing a website for kids is not a child’s play. We all are surrounded by a digital age and so …
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Hockey Stick Growth Explained
Over 96% of new businesses fail in the first 10 years. But in some cases, like Groupon, startup…
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Pitch Deck Examples: The Best Pitch Decks
Pitch Deck 101 An entrepreneur's guide to pitch decks What Is Pitch Deck? Slides Of A Pitch Deck How…
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Pitch Deck Delivery: A Guide For Entrepreneurs
Pitch Deck 101 An entrepreneur's guide to pitch decks What Is Pitch Deck? Slides Of A Pitch Deck How…
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What Is Pitch Deck? [ A Complete Guide]
Pitch Deck 101 An entrepreneur's guide to pitch decks What Is Pitch Deck? Slides Of A Pitch Deck How…
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Pitch Deck Design: A Guide For Entrepreneurs
Pitch Deck 101 An entrepreneur's guide to pitch decks What Is Pitch Deck? Slides Of A Pitch Deck How…
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The 12 Pitch Deck Slides [The Complete Guide]
Pitch Deck 101 An entrepreneur's guide to pitch decks What Is Pitch Deck? Slides Of A Pitch Deck How…
Startup Essentials
What Is An Accredited Investor?
If you are aware of crowdfunding, hedge funds, venture funds, private placements, then you must…
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Why Won’t An Investor Invest In Your Startup?
While TV shows portray the startup investments to be fun and games, it’s the total opposite in rea…
Marketing Essentials
What Is TAM SAM SOM? How To Calculate It?
Developing a product without proper market analysis is a gamble. Any experienced or skille…
Marketing Essentials
The 12 Functions Of Marketing
Every business survives on the money of its consumers. Marketing is the way to reach those consumers…
Startup Essentials
What Is Angel Investor?
If you’re an entrepreneur or anyone who follows startups, you must have heard the terms angel inve…
Marketing Essentials
What Is A Customer? Types Of Customers Explained
A business operates in a highly dynamic business environment. If today’s business environment be c…
Marketing Essentials
What Is Marketing? – Principles, Types & Scope
Contrary to what most people think, marketing isn’t just about communicating and informing about t…
Startup Essentials
What Is A Convertible Note? – Meaning, Terms, & Examples
The problem – an early-stage startup’s growth trajectory is hard to predict. The information…
Management Essentials
What Is Sole Proprietorship? – Definition & Examples
When it comes to choosing a business structure, most single entrepreneur business ventures choose to…
Management Essentials
The 3 Levels Of Management Explained
John has recently started working for Growth Enterprises as a General Production Manager. He was ask…
Startup Guides
Startup Funding Rounds – Seed, Series A, B, & C Explained
If we consider a startup to be a plant and the entrepreneur to be a farmer, the idea is the seed. No…
Marketing Essentials
What Is Product Line? – Definition & Examples
As the company grows, it expands its product portfolio. Some of these new products are extensions, u…
Marketing Essentials
What Is Repositioning? – Meaning, Reasons, & Example
What if I told you that Java failed during its initial days? The language was originally designed fo…
Startup Guides
How To Find Investors For Your Startup?
If we consider starting up to be a video game, the investment phase is the boss level. While getting…
Marketing Essentials
What Is Competitor Analysis & How To Do It?
Unless you’re selling Jupiter sand, chances are that you’re going to face some competition in th…
Startup Discovery
A Marketplace For Event Volunteers – Boorg Startup Review
The event industry is the sunrise industry in the service sector. Be it a public event or a private …
Management Essentials
What Is Leadership? – Importance and Styles
Are leaders born or made? A study by the University of Illinois suggests that 30% of leadership abil…
Marketing Essentials
What Is Interruption Marketing?
The idea that interruption of experience by advertisements is just a price the user has to pay for u…
Startup Essentials
What Is Proof Of Concept? [A Detailed Guide]
Let’s be practical about love – it’s blind. And entrepreneurs love their ideas even more than …
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The 10 Best Team Productivity Tools
The 10 Best Team Productivity Tools We all know that an organization cannot function properly withou…
Startup Process
You Have An Idea, What Next?
You have an idea, a wonderful one, one that can disrupt an entire industry. But now you don’t know…
Sales Essentials
What Is Inside Sales? Inside Sales vs Outside Sales
With the recent advancement in technology, we barely see any salesperson knocking at someone’s doo…
Branding Essentials
What Is Rebranding? – A Complete Guide
Rebranding is a marketing strategy that involves changing the logo, name, concept or design of an ex…
Branding Essentials
What Is Brand Recall? – Importance, Measurement, & Strategy
Every brand today wants to connect with the target audience like a pop song. But given the fierce co…
Management Essentials
Organisational Culture: Definition, Importance, Types & Examples
The employees in an organisation make up its most valuable asset and there exists a set of beliefs, …
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How To Guides
How To Design A Logo Yourself [Detailed Guide]
Repeat after me: Logo development is more of strategising than actual designing. I don’t really ne…
Sales Essentials
What Is Sales? – Sales vs. Marketing vs. Business Development
The term ‘sales’ includes all the activities involved in selling an offering in exchange for som…
Startup Process
How To Get A Startup Idea? [Comprehensive Guide]
Startup ideas are great. They make us feel like we are onto something. Something really big. And for…
Business Guides
Starting A Food Truck Business: A Detailed Guide
The world has gone mobile and so is the food industry. And with a projected value of over 3 billion …
Marketing & Sales Guides
Social Selling: A Detailed Guide For Beginners
Cold calling is dead. Only 1% of the cold calls actually results in meetings. Cold emailing is also …
Marketing & Sales Guides
LinkedIn Marketing: A Beginner’s Guide
If you thought LinkedIn is just for professionals and job seekers, you’ve had a wrong impression o…
Branding Essentials
Brand Essence: Meaning, Importance, & Examples
Brands offer their products along with a set of feelings. Customers experience these feelings when t…
Digital Marketing Guides
Search Engine Optimization [SEO]: A Detailed Guide For Beginners
Google handles over 63,000 searches every second. This translates to at least 3.8 million searc…
Branding Essentials
Brand Extension: Definition, Types, & Examples
A brand makes it possible to identify a product. It gives it a name and makes it differentiable by a…
Marketing Essentials
Business Competition: Definition, Types, Importance & Examples
Competition is a fact of doing business. Businesses see competition in the form of price, quality, d…
Marketing & Sales Guides
The 10 Types Of Logos Explained
Humans are visual creatures. They have a remarkable ability to remember images and symbols. And this…
Branding Essentials
What Is Brand Value & How Is It Different From Brand Equity?
The rising competition has made it tough for many companies to stay in the market and find a unique …
Brand Competitors
Top 10 Ice Cream Brands in the World
Ice-creams are the most liked sweeten frozen foods across the world. No matter in which country you …
Marketing Essentials
What Is Video Marketing? [A Detailed Guide For Beginners]
87% of online marketers use video content in their digital marketing strategies. If you’re am…
Marketing Essentials
What Is Market Research? – Types, Methods, & How To Do It
Just having a strong gut feeling isn’t a very good reason to launch a product in the market withou…
Marketing & Sales Guides
Questionnaire: Definition, Types, Examples & How To Design
Be it government, a for-profit organisation, or even a not-for-profit organisation, data collection …
Startup Guides
13 Types Of Investors For Startups
So, you’re an entrepreneur with an extraordinary idea for a startup which is surely going to disru…
Startup Guides
Startup Bootstrapping: A Detailed Guide
Being an entrepreneur, you have four usual funding options. These include – Now, when we talk abou…
Marketing & Sales Guides
Brand Building: How To Build A Brand For Your Business
Your brand is what other people say about you when you are not in the room. – Jeff Bezos Well, no …
Branding Essentials
What Is Brand Strategy & How To Develop One? [Ultimate Guide]
A brand is what the customer talks about when he uses the product. It’s what gives the identity to…
Branding Essentials
What Is Brand Architecture? – Components, Types, & Examples
Expansions, acquisitions, mergers and other such strategies, although good for the company in the lo…
Startup Essentials
Go-To-Market Strategy [The Ultimate Guide]
If you are an experienced entrepreneur, you’d probably know that having a brilliant team, building…
Human Resource Guides
Workaholic & Workaholism: Signs, Effects, & How To Cope With It
You might be an entrepreneur, an office worker or even a college student, working your level best to…
Branding Essentials
Brand Management – Definition, Functions, & Process
A usual day in the office life of a brand manager would be to plan and execute strategies to resonat…
Brand Competitors
Top 20 Gun Brands In The World
The world weapon market is worth billions of dollars. To be precise, the market had a worth of $566….
Brand History
The History Of WhatsApp
“No ads! No games! No gimmicks!” – A simple principle which helped a small messaging applicati…
Startup Process
The Importance Of A Startup Business Plan
When starting your business venture a business plan is a vital tool to have on hand. It helps in mai…
Human Resource Guides
7 Key Skills A Good iOS Developer Should Have
The process of choosing the right career path for yourself can be a little tricky, especially in the…
Startup Process
Value Proposition Canvas – How To Fill It? (With Template)
You had an idea for a startup which you really believed would disrupt the market. So, you gathered a…
Brand Failure
7 Reasons Why Orkut Failed
Orkut scraps and profile ratings are a thing of past now. But you might also be familiar with the ti…
Marketing & Sales Guides
WhatsApp Marketing – An Actionable Guide
WhatsApp may not be the first to come to your mind when you hear the phrase social media marketing, …
Management Essentials
The Importance Of Leadership In Business
If you Google the meaning of leadership in business you can get about 658,000,000 results, with each…
Human Resource Guides
Work Flexibility – What Is It & Why Is It Important?
Your employees might love what they do and your motivation strategies may even help them improve the…
Marketing Essentials
V-Commerce — What Is It & Why Is It The Next Big Thing?
“Alexa, will most homes have a smart speaker by 2020?” “Hey Google, are more consumers using v…
Marketing & Sales Guides
WiFi Marketing – What Is It & How It Benefits Retail Business?
As a retailer, it’s important to stay ahead of the game. Competition from other stores as well as …
Business Guides
How To Choose A Reliable Business Partner
Starting your own startup completely alone is a stressful process. Because of that, many people woul…
Startup Guides
Entrepreneurial Qualities: 11 Proven Qualities of Top Entrepreneurs
What do Bill Gates, Jeff Bezos, Henry Ford, Oprah Winfrey, and JK Rowling have in common? Well, besi…
Startup Guides
10 Uber for X Business Ideas to Start an On-Demand App
We live in an era that is entirely different from the generations that came before us. People strugg…
Sales Essentials
What Is A Sales Funnel?
Profit or perish…There are only two ways to make money: increase sales and decrease costs. This qu…
Marketing Essentials
Moment Marketing: Explaining The Right Time Marketing
There’s a secret behind why some campaigns gain more traction than others. They communicate when t…
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Startup Discovery – Noteworthy Startups You Should Be Aware Of
Categories AI AI Statistics AI Tools AI Ideation Tools AI Tools For Market Research and Validation A…
Human Resource Guides
6 Tips for Managing People Who Are Hard To Manage
Improving management skill is no easy feat, especially when you have to deal with difficult employee…
Sales Essentials
Wholesale & Wholesaler – Definition, Types, & Examples
A manufacturer usually doesn’t sell his goods directly to the customers. He makes use of the diffe…
Sales Essentials
Sales Promotion – Definition, Strategies, & Examples
Even though customer satisfaction has become the top priority for businesses, there are times when t…
Branding Essentials
What Is Brand Purpose And Why Is It Important?
With changing times, it is important to have a brand purpose. It is because today’s customers are …
Business Guides
What Is Gig Economy? – Your Guide To Gig Market
It all started in 2009 during the financial crisis. People were unemployed and made their living by …
Startup Guides
How To Find A Niche: 6 Proven Steps
Finding a niche doesn’t mean looking for something no one has ever thought of or the market no one…
Marketing Essentials
What Is A Niche Market? – Meaning & Examples
In a usual business scenario ruled by well-funded corporations and marketers, mass appeal products a…
Sales Essentials
What Is Retail? Retailing Types, Functions, & Characteristics
Retailing goes as back as time goes and the best part of it is that the concept of retailing hasn’…
Business Guides
3 Proven Lean Startup Strategies To Launch New Products
Launching new products can be expensive and extremely risky. Whether digital or physical, new produc…
Marketing & Sales Guides
What Is Long Tail In Marketing? | Long Tail Theory Explained
It’s a long-known fact that there has always been a limited shelf space. Retailers, wholesalers, a…
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WeBull Review – Features, Fees, & Security
Categories AI AI Statistics AI Tools AI Ideation Tools AI Tools For Market Research and Validation A…
Startup Discovery
Box Office Fantasy Game – The Next Big Film Startup Review
What if there were a fantasy game for films where you could predict a film’s success, bid on it, a…
Branding Essentials
The Importance Of Branding In Today’s World
Today, the market is full of countless companies selling similar generic products. This has led to t…
Marketing & Sales Guides
13 Actionable Branding Tips For Startups
What comes to your mind when you hear the term brand? If it is just name, logo, colour, font, ambass…
Marketing Essentials
What Is Demand Generation? [The Ultimate Guide]
The customer rules the market. He decides the fate of the product. The marketer today can’t really…
Marketing Essentials
Mission Statement – Definition, Examples & How-To Guide
You probably must have seen mission statements everywhere — on walls of company lobbies, official …
Startup Essentials
What Is Ramen Profitability?
Self-sustainability is important for the initial stages of a startup. If you’re self-sustainable, …
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We Hate To See You Go Did you unsubscribe accidentally? [mailpoet_manage text=”Manage your sub…
Marketing Essentials
The Importance Of Communication In Business
Effective communication is imperative, not just for businesses but for the whole human ecosystem. Fo…
Marketing Essentials
What Is Customer Profiling? – Meaning, Elements & Examples
In earlier times, brands would shoot their communication messages out to the world and hope that if …
Startup Essentials
What Is A Decacorn?
Every startup dreams of becoming a unicorn (a startup having a valuation of at least $1 billion). Bu…
Branding Essentials
Brand Awareness – Definition, Importance, Strategy, & Examples
Ever wondered what phenomenon results in you thinking of Coke or Pepsi whenever you are asked which …
Startup Essentials
What Is Venture Capital & How It Works?
Today, we can’t deny that startups have found a special space in the business ecosystem. They have…
Marketing Essentials
Referral Marketing [An Actionable Guide]
“Check these cool headphones out, the bass is crazy!” “Oh, the food there is so de…
Marketing Essentials
Conversion Rate Optimization [A Beginner’s Guide]
Website traffic isn’t worth much if your content and site elements can’t get visitors to do what…
Startup Guides
What Is Crowdfunding? – Definition, Websites, Types & Benefits
You have just finished brainstorming ideas, planning, researching and everything that will be requir…
Sales Essentials
What Is A Sales Plan? How To Create One? [+ Free Template]
No matter how hard you think sales is, it’s the backbone which keeps your business alive. It&#…
Management Essentials
Lean Manufacturing – Definition, Principles, Wastes, & Examples
If you are a manufacturer or an entrepreneur in the manufacturing business, you’d agree that t…
Marketing Essentials
Market Validation – 6 Steps To Validate Your Business Idea
A lot of startups begin but fail in the initial years of its inception. About 90% of startups fail i…
Management Essentials
Who Is A Business Advisor? | 10 Types Of Advisors
Starting your own business may seem exciting but it’s not a cake walk. You will have to walk throu…
Management Essentials
What Is Business Process? – Types, Importance, & Examples
The success of a business is the ultimate goal for any entrepreneur although one wrong step can beco…
Branding Essentials
What Is Branding? – Importance, Types, Elements & Examples
Yellow Golden Arches forming an “M” and red colour background. If anyone happens to see this log…
Business Models
How Does Hulu Work & Make Money? | Hulu Business Model
It was 2007 when Netflix took a pledge of labelling cable TV as old school and bringing a new conten…
Business Models
What Is Disruptive Business Model?
You have an idea, an innovation which you know is fully formed, sure to be a hit and welcomed by the…
Human Resource Guides
How To Fire An Employee [An Actionable Guide]
Firing an employee – looking him straight in the eye and telling him that he is not fit for your o…
Management Essentials
What Is An Action Plan & How To Write It? [Ultimate Guide]
You have a goal. Let’s say you need to print a document. Now, for a goal this small, you probably …
Digital Marketing Guides
7 Proven Ways To Improve The Quality Of Your Startup’s Blog
There are lots of things to take into account when you’re thinking about how to create a website f…
Marketing Essentials
Product-Market Fit: What It Is & Why Is It Important?
You had an idea. You developed a product based on that idea. You succeeded in getting investment bas…
Startup Essentials
What Is Scaleup Company?
So you’re an entrepreneur with a clear startup concept in mind. You’ve been working on this idea…
Marketing Essentials
What Is Buyer Persona? [Ultimate Guide]
Thrifty Tylor, Trendy Sally, and Discount Dolly are not just fancy names. They all represent differe…
Marketing Essentials
What Is Business Strategy? – Components, Levels, & Examples
Different businesses have different goals and take different routes to fulfil those goals. These rou…
Business Models
How Does MoviePass Work & Make Money? | MoviePass Business Model
After Netflix, the biggest disruption the entertainment industry has witnessed is a theatrical subsc…
Startup Guides
How To Recover From A Startup Failure?
Your startup has fallen. Maybe you lost your biggest customer, maybe you haven’t attracted anyone …
Sales Essentials
What Is Business? – Definition, Concept & Types
Business is either an occupation, profession, or trade, or is a commercial activity which involves p…
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The 10 Best Survey Tools For Startups
Maybe you’re an entrepreneur wanting to validate your MVP and other ideas before launching your fi…
Business Models
How Does Grammarly Make Money? | Grammarly Business Model
Communication is of great essence for the sustenance of human life in this fast-moving world. It goe…
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Acknowledgments & Credits
Acknowledgments & Credits We acknowledge the use of the illustrations and resources from the fol…
Business Models
Product Hunt Business Model | How PH Makes Money?
What if there were a community dedicated just to the developers and inventors? A platform where you …
Business Models
Deliveroo Business Model | How Does Deliveroo Make Money?
They say food makes its way to one’s heart directly, but have you ever thought how does that eye-p…
Business Models
Affiliate Marketing Business Model Explained
The commission-based business models have existed from long before the advent of the internet. Even …
Business Models
Dropshipping Business Model | How To Start A Dropshipping Business?
Imagine a business model where all you have to do is create an ecommerce brand and focus on selling …
Digital Marketing Guides
How To Create A Website For Your Startup?
Starting up is never an easy task. You have to deal with a never-ending to-do list, compete with the…
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The 10 Best Brainstorming Tools For Startups
Gone are the days when a notebook and a pen were the only tools needed to brainstorm an idea. Nowada…
Business Models
How Google Maps Works & Makes Money?
If you’re reading this article on your smartphone, there’s a probability that imagining …
Marketing Essentials
What Is Green Marketing? [The Complete Guide]
In today’s world, more and more customers are becoming not only environmentally conscious but also…
Business Guides
How To Add Your Business To Google Maps: The Complete Guide
Do you often get to see your competitor’s brand but not yours in search results when you search fo…
Marketing Essentials
What Is Marketing Strategy? – Examples, Components, & Planning
A strategy is like a map that helps you reach your goals using a predefined route. Marketers use suc…
Startup Process
How To Write A Business Plan?
So, you’re an entrepreneur who has perfected his startup idea, got the right team on board, and ha…
Startup Essentials
What Is A Business Plan? – Meaning & Components
One question which many entrepreneurs don’t get right is ‘what is a business plan?’. While it …
Branding Essentials
What Is Brand Loyalty? – Types, Importance, & Examples
Ever wondered what makes your target audience purchase your offering time and time again? Or, perhap…
Marketing Essentials
What Is A Value Proposition? – Examples & Templates
Value proposition is the #1 reason your target audience tries or buys your offering. It is the chief…
Marketing Essentials
Marketing Campaign – Meaning, Types, & Examples
Marketers use this term with such a frequency that their autocorrect adds the term campaign whenever…
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Psychology Behind Logo Design
Psychology Behind Logo Design Font, shape, and color influence your logo more than you can think of….
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The 8 Best Analytics Tools For Startups
The 8 Best Analytics Tools For Startups Data collection and data analysis are core to the decision m…
Marketing Essentials
What Is A Tagline? – Types, Examples, & How-To Guide
You must have heard or read many, praised some and even mocked some too. But what exactly is a tagli…
Business Models
How Does Grubhub Work? | Grubhub Business Model
Wondering what’s going to be your today’s grub? Where are you going to get your food ordered…
Branding Essentials
What Is Brand Message? How To Craft A Brand Message?
In this big world of biased demand, not every brand makes its way through. Some of the brands …
Business Models
How Do YouTubers Make Money?
They dance, they sing, they act, and they even break their new iPhones just to get more views. But h…
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Startup Daily – Startup Ideas & Startup Tips
Feedough Daily Welcome to Feedough Daily – your one stop startup cheat sheet. Get daily startup busi…
Management Essentials
Soft Skills – Definition, Importance, List, & Examples
Hiring managers usually look for two types of skills in the prospective candidates – hard skills a…
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Generation Z: The Comprehensive Marketing Guide
What Is Generation Z? The demographic cohort that succeeds millennials, constituting people born bet…
Marketing Essentials
Distribution Channels – Definition, Types, & Functions
Product’s availability, ease of access, and the way it reaches the customer influence its demand a…
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The 24 Best Product Management Tools
The 24 Best Product Management Tools Product Managers have to take care of a lot of things. After al…
Startup Discovery
Sell Your Old Phones Within 60 Seconds – Instacash Startup Review
Operating in 13 cities in India and 8 cities in Malaysia, Instacash bills itself as a company which …
Business Models
How Does Postmates Work? | Postmates Business Model
A startup that operates a network of human couriers which lets you order nearly anything in your cit…
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Submit Your Startup
Feedough's Startup Discovery Get discovered by our 800,000 monthly visitors. Explain your offering t…
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The 12 Best Startup Directories & Startup Listing Websites
The 12 Best Startup Directories & Startup Listing Websites Starting a new business is exciting, …
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The 10 Best Payment Gateways For Startups
The 10 Best Payment Gateways & Solutions For Startups No matter what your startup does—whether…
Marketing Essentials
Barriers To Entry – Definition, Types, & Examples
No matter how hard you try, some markets have become impenetrable now. The barriers to entry to thes…
Business Models
Instacart Business Model | How Instacart Works?
Get 1,000s of products from the shops you already shop at, delivered to you on the same day (even wi…
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The 10 Best Financial Tools For Startups
The 10 Best Financial Tools For Startups For a startup, focusing on the financial balance is imperat…
Management Essentials
What Is Time Management: Ultimate Guide
If you ever feel like there is never enough time for you to execute your every planned task, we’re…
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The 10 Best Outsourcing Websites
The 10 Best Outsourcing Websites With the increased competition, decreased price, and the introducti…
Marketing Essentials
Competitive Advantage – Definition, Types, & Examples
The smart pricing, differentiation, branding, marketing, asset, and targeting strategies make some b…
Startup Essentials
What Is A Company? – Features & Types
A company has different definitions based on the country it is situated in. In the UK: A company is …
Startup Process
Understanding The Innovation Adoption Lifecycle
Do you ever wonder about how the market adopts a new product? Is there a process? A hierarchy? Shoul…
Marketing Essentials
Product Differentiation – Definition, Types, Importance & Examples
The markets are noisier and more crowded than ever, and customers are overwhelmed with too many choi…
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The 12 Best App Builders
The 12 Best App Builders Let's face it – we're all glued to our phones these days. And it's not just…
Marketing Essentials
What Exactly Is Viral Marketing?
Who wouldn’t want his song to be the next Gangnam Style? Who wouldn’t want his brand’s adverti…
Business Models
What Is Concierge Service? – Meaning & Business Models
Do you ever wake up and feel like there should be someone to do your errands while you sit back and …
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The 12 Best MVP & Beta Tools For Startups
The 12 Best MVP & Beta Tools For Startups MVP (Minimum Viable Product) is a basic version of a p…
Marketing Essentials
The 10 Types Of Pricing Strategies
If choosing the right pricing strategy for your business seems like a completely daunting task, we&#…
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The 12 Best Market Research Tools For Startups
The 12 Best Market Research Tools For Startups Market research is an important step every business m…
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Intern With Feedough
It is not everyday that you get to intern with the #1 Startup Website. come on, join the t…
Marketing Essentials
Cross-Selling – Definition, Importance, Examples, & Strategies
For the last 63 years, McDonald’s staff’s “Would you like fries with that?…
Marketing Essentials
What Is Upselling? How To Upsell? [Detailed Guide]
Although it is true that there are as many sales strategies in the world as there are salesmen; you …
Marketing Essentials
What Is Digital Marketing: A Beginner’s Guide
Digital marketing is a growth machine and anyone who gets his hand on it is a winner in 21st century…
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The 13 Best Marketing Tools For Startups
The 13 Best Marketing Tools For Startups Marketing is important for any business to be successful, a…
Hustle Guides
How To Become An Entrepreneur?
You might have heard people talk about them. You might have argued about the importance of such skil…
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The 10 Best Branding Tools For Startups
The 10 Best Branding Tools For Startups What do you think of when you hear the word "branding"? Mayb…
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The 11 Best Prototyping Tools For Startups
The 11 Best Prototyping Tools For Startups A prototype is a basic early version of a product or a mo…
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The 10 Best Ideation Tools For Startups
The 10 Best Ideation Tools For Startups Starting a business is exhilarating, but transforming your i…
Marketing Essentials
What Is Advertising? – Examples, Objectives, & Importance
Businesses are about to spend over $992 billion on advertising in 2025. That’s almost a trilli…
Hustle Guides
Personal Branding: The Complete Guide
It’s a proven fact that people prefer buying brands to generic products. The same people prefe…
Marketing Essentials
What Is Owned, Earned, And Paid Media? (And Their Difference)
Owned, earned and paid media are the three pillars of a cohesive marketing communication strategy. O…
Business Models
The Data Monetization | Big Data Business Models
We’re living in an era where your refrigerator not just reminds you that you’re out of b…
Business Models
How Does Discord Make Money? | Discord Business Model
There are over 2.2 billion active gamers in the world which generated a whopping 108.9 billion in ga…
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Startup Resources: The Best Startup Tools & Resources
Startup Resources Getting your business idea out of the gates and building a business model upon it …
Marketing Essentials
What Is Public Relations? PR Functions, Types, & Examples
A single misstep can cost years of carefully built trust. That’s the reality brands face in 20…
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A Beginner’s Guide To Product Management
Product Management Product Management is an organizational role that takes care of ideating, develop…
Business Models
How Does Wikipedia Make Money? | Wikipedia Business Model
You might be among those who think it’s unreliable or among those who exploit it for their ass…
Marketing Essentials
Fear Of Missing Out (FOMO) In Marketing – Strategies & Examples
Did you check your phone before you started reading this article? Did you browse through your social…
Marketing & Sales Guides
8 Effective Ways To Promote Your Mobile Application
Building a productive mobile application which stands out in the sea of similar applications is a bi…
Marketing Essentials
What Is Buzz Marketing? – Strategies & Examples
“Did you hear about Bitcoin? It’s an insane investment! I invested $100 and earned more …
Crypto Essentials
What Is A Cryptoasset? Types Of Cryptoassets [Ultimate Guide]
Not so long ago, there was an idea to digitize and decentralize every monetary transaction. Today…
Business Models
The Subscription Business Model
What comes to your mind when you read the word ‘Subscription’? Is it Newspaper? Gym? Int…
Marketing & Sales Guides
5 Simple & Effective Brainstorming Techniques
Imagine you’ve gathered your team together for that much needed brainstorming session but the …
Marketing Essentials
What Is Microtargeting?
What if I told you that you can target different customers and craft a personal campaign for each us…
Marketing Essentials
Target Market – Definition, Examples, Strategies, & Analysis
The demand for your product depends on the needs, wants, and luxuries of your customers. These needs…
Startup Guides
Can You Patent Your Business Idea?
Getting a great business idea is difficult, but protecting it from being copied is a bigger challeng…
Startup Essentials
What Is A Unicorn Startup Company?
We always talk about unicorns like Uber, Airbnb, Snap, Didi, Pinterest etc, but little do we discuss…
Marketing Essentials
What Is Retail Marketing? – Functions, Importance, Strategies
Let’s gather some data. Wear some comfortable clothes and go for research to your nearest supe…
Marketing Essentials
What Is Mobile Marketing & Why Is It Important?
You need a more customer-centric, customer-controlled, and technologically up-to-date marketing stra…
Startup Essentials
What Is M-Commerce? | The Rise Of Mobile Commerce
50% of the users visit Feedough on their smartphones, 47.37% on desktop, and the rest 2.63% on table…
Management Essentials
Customer Relationship Management: The Ultimate Guide To CRM
Thanks to the ever-increasing competition, wooing customers is now a fact of marketer’s life. …
Business Guides
How To Deal With Entrepreneurial Stress
No matter how fascinating the fact of owning a startup is, no one will deny how hard it is to run on…
Business Models
How Does WordPress Make Money? Automattic Business Model
Suppose, there’s a company that provides free seeds for you to grow crops and make profits. Th…
Marketing Essentials
What Is A 360° Marketing Campaign?
Switch on your television during a world cup and there are chances you can witness a Coca-Cola TVC b…
Startup Essentials
What Is Elevator Pitch? – Examples & How-To Guide
Suppose you’re in an elevator and suddenly bump into your old friend or an old client. How wil…
Marketing & Sales Guides
How To Negotiate Like A Pro
As an entrepreneur, you can evade taxes but can never avoid negotiations. Non-stop negoti…
Business Models
ALDI Business Model | Why is ALDI so Cheap?
Can your small family grocery company become world’s most sought-after discount supermarket? W…
Business Guides
The On Demand Economy | How On-Demand Companies Work?
Not so long ago, there was an idea to disrupt the taxi industry. The idea today is around 9 years ol…
Startup Essentials
Initial Coin Offering (ICO) vs. Initial Public Offering (IPO)
Throughout the short history of cryptocurrency, we’ve been introduced to numerous new processe…
Marketing Essentials
What Is Social Marketing?
Ever since the term was coined by Philip Kotler and Gerald Zaltman in 1971, there has been a steep r…
Startup Essentials
MVP vs. Beta: What’s The Difference?
Pre-releases of a product are important for varied reasons. However, each release has its own object…
Business Models
How to Start a Vending Machine Business
Can anyone make money by setting up self-dispensing automated retail machines? Definitely! From choc…
Business Guides
5 Tips To Come Up With A Great Business Name
Selecting a name for your business is an uphill struggle. It’s not only overwhelming but also …
Business Models
Ecommerce Business & Revenue Models Explained
In less than 25 years, the internet has brought the whole offline shopping experience right at your …
Marketing & Sales Guides
Social Shopping: A Quick Guide To Social Commerce
Social networks influence most of your habits and you have become such dependent on the social media…
Management Essentials
What Is Micromanagement? Who Is A Micromanager?
Directing the efforts of the team towards a definite purpose or a goal involves the use of many mana…
Business Models
How Does Groupon Make Money? Groupon Business Model
Groupon, the fastest company to reach $1 billion valuation milestone, is the pioneer of online deal…
Management Essentials
6 Management Styles And Where They Suit Most
Management is what directs the efforts of the group towards a definite purpose. It is an integral pa…
Branding Essentials
What Is Sonic Branding?
Can you sing this for me? “ba da ba ba ba, I’m lovin’ it” What? Does …
Startup Essentials
What Is A Prototype? – Examples, Types, & Qualities
Prototyping is an essential step in the development of a product, be it digital or physical. The pro…
Business Models
How Does Venmo Make Money? | Venmo Business Model
You wouldn’t disagree with me if I say smartphones are the new wallets of the millennials. Ca…
Startup Essentials
What Is A Minimum Viable Product (MVP)?
A product hypothesis is based on innumerable assumptions of the target group’s demands and usa…
Startup Guides
5 Biggest Startup Mistakes And How To Avoid Them
90% of startups fail. Scary? But here’s a more terrifying fact: 90% of the time, startups fail…
Marketing & Sales Guides
The Attention Monetization
What does it mean to ‘Pay Attention’? But before answering this question, answer these- …
Business Models
SAAS Business Model | How SAAS Works?
Software come in two forms: Software As A Product (SAAP): where the software is usually sold with a …
Startup Essentials
What Is Intrapreneurship & Who Is An Intrapreneur?
The idea of entrepreneurship is enticing, everyone likes to be their own boss. But not everyone can …
Branding Essentials
What Is Brand Identity? – Importance & Examples
A brand is viewed with two different perspective – Brand identity is the company’s side of t…
Branding Essentials
What Is Brand Equity? Why Is It Important?
The increase in the competition has eventually changed the buying habits and purchasing decision mak…
Startup Guides
The 10 Types Of Entrepreneurs [Infographic]
Entrepreneurs are stealing the spotlight in the 21st century and if you’re reading this post y…
Startup Essentials
Who is an Entrepreneur? – Characteristics & Types
You might have heard everyone around you talking about entrepreneurship and starting their own …
Business Models
DealDash Business Model | Is DealDash a Scam?
Auctions have been in existence since the 500BC and we’ve seen many new business models built …
Startup Essentials
What Is Revenue? Revenue vs Income vs Profit vs Sales
The ultimate motive of every business is to reap benefits in monetary form by performing certai…
Startup Essentials
What Is A Revenue Model? – Components & Types
Entrepreneurs spend months designing and planning how their business model will work and create valu…
Marketing Essentials
Marketing Environment: Explanation, Components, & Importance
Several internal and external factors affect a business’s marketing activities. While some of …
Startup Essentials
Exit Strategy: Everything You Need To Know
Just like you, every stakeholder in your business expects a greater return from their investment. Ev…
Marketing Essentials
The Importance Of Marketing In Today’s World
While the brain of a business is the finance department, body the product offered, the heart is the …
Startup Essentials
Startup or Start-up: Which is correct?
Maybe you’re an entrepreneur drafting your groundbreaking business model. Maybe you’re a…
Business Models
How Does Reddit Make Money? Reddit Business Model
CEO Steve Huffman proclaims that Reddit is the front page of the internet. As of 2017, the company h…
Startup Essentials
What Is A Startup?
Scepticism finds no substance when we say that startups are the ones stealing the limelight in the t…
Startup Guides
10 Reasons Why Startups Fail
Startups are inherently riskier than established businesses. According to CB Insights, about 70% of …
Business Models
LetGo Business Model | How does LetGo Make Money?
There is an estimated market of $381 billion worth of used but untouched goods in U.S. homes tapped …
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Business Models
Freemium Business Model | The Psychology of Freemium
Less than 20% of LinkedIn users pay for the premium services provided by the company. Still, the com…
Business Models
How LinkedIn Makes Money? LinkedIn Business Model
With a mission to help professionals connect globally, Linkedin has positioned itself perfectly a…
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Business Models
Business Model Canvas Explained
Getting a business idea is easy. But converting that idea into a full-fledged business that makes mo…
Business Models
Alibaba Business Model | How Does Alibaba Make Money?
When it comes to online marketplace, the first name that comes to your mind is Amazon. Amazon surely…
Startup Essentials
What Is A Business Model? The 30 Types Explained
Your prototype might be ready for presentation to investors or licensees, but it is worth nothing if…
Business Models
Yelp Business Model | How Does Yelp Make Money?
With a monthly 28 million average unique mobile application visitors, 74 million unique mobile web v…
Marketing & Sales Guides
The Psychology of Ownership in Marketing
Ever wondered why children are so unwilling to exchange their toys for new ones but are willing to g…
Business Models
OLX Business Model | How Does OLX Make Money?
Founded in 2006 by Fabrice Grinda and Alec Oxenford, the online marketplace OLX has its roots in Arg…
Marketing Essentials
What Is Marketing Funnel & How Does It Work?
A goal without planning is just a dream. You need a ‘start to finish’ plan in order to e…
Business Models
Amway Business Model | Is Amway a Scam?
Amway, derived from ‘American Way’ is an American company which deals in health, beauty, and hom…
Marketing Essentials
Understanding The 4C’s Of Marketing Mix
Ever since the beginning, businesses focused on themselves more than the customers. But the rules of…
Business Models
Uber Business Model | How does Uber Make Money?
Gone are the days when getting a taxi to the office was a nightmare. We no longer need to wait on ro…
Marketing & Sales Guides
10 Psychology Tips for Social Media Marketing
Marketers are not psychologists, but a majority of successful marketers employ psychology in their s…
Business Models
Netflix Business Model | How does Netflix make money?
Founded in 1997 by Reed Hastings and Marc Rudolph to use the internet to rent movies on DVD, Netflix…
Marketing Essentials
Holistic Marketing – Meaning, Concepts, and Importance
“The whole is more than the sum of its parts.” — Aristotle A human will always be greater than…
Business Models
How does Craigslist Make Money | Craigslist Business Model
Where do Americans go to buy and sell online? You wouldn’t need much research as with around 5…
Business Models
How Does PayPal Make Money? Paypal Revenue Model
There was a time when sending money overseas used to be a huge problem. But in 1998, PayPal brought …
Marketing Essentials
What Is Remarketing And How Does It Work?
Has it ever happened to you that after you’ve left a showroom (preferably an automobile showro…
Business Models
What Is Franchising? Franchise Business Model
If you’re reading this and are not from a remote island, I bet you must have heard the name Mc…
Marketing & Sales Guides
10 Brilliant Examples of AI in Marketing
We live in an era where if a marketer isn’t using artificial intelligence in his marketing str…
Business Models
Quora Business Model | How does Quora Make Money?
A Q&A platform where your questions get answered by real humans; Quora’s business model is…
Startup Process
Startup Funding Explained | From Idea to the Stock Market
All it takes is an idea which forms the concept and which eventually turns into the company. Managin…
Business Models
How Does Instagram Make Money
Launched in 2010, Instagram brought a revolution into the online photography industry and normalised…
Business Models
How Giphy Works and Makes Money? Everything you should know.
Even with over 150 million monthly users and a valuation of $600 million, Giphy’s&nb…
Marketing Essentials
Scarcity Principle in Marketing: Detailed Guide
The economy runs on the principles of demand and supply. This condition has placed itself permanentl…
Business Models
What is a Payments Bank and How Does It Work?
A bank where there isn’t an actual bank. This is the core idea behind the unique model of a Pa…
Marketing & Sales Guides
Diamonds Are Not Rare, They Are Just Expensive | De beers Diamond Marketing Strategy
Are diamonds rare? Or are they expensive for no reason? Believe it or not but the only reason why d…
Brand Competitors
Most interesting Brand Advertisement Wars of All Time
Business, nowadays, involves a lot of competition. Consumers buy the brand first and the product lat…
Marketing Essentials
What Is Ambush Marketing? How Is It Used In Brand Wars?
Profit is an important aspect of any marketing strategy and the increased competition has made it mo…
Marketing & Sales Guides
9 Reasons why Digital Marketing Strategies Fail
Digital marketing is an umbrella term for all of the online marketing efforts. Businesses lever…
Business Models
How does Tinder make money | Tinder Business Model
Swipe, get matched, flirt and date. Tinder Business Model is so simple yet so effective that the com…
Marketing Essentials
Different Types Of Advertising Mediums
Advertising is the action of calling public attention to something through paid announcements by an …
Marketing Essentials
ATL, BTL, & TTL Marketing – Definition, Examples, & Difference
Marketing activities (basically advertisements) today can be divided into three segments –…
Business Guides
eWallet | Everything you should know about Prepaid Wallets
It’s the new age of the digital world and eWallet is in the spotlight. With the dev…
Marketing Essentials
Rifle Approach | What is Rifle Approach in Marketing?
A rifle is used to hit a clearly defined target. Hunters prefer to use a rifle when they’re cl…
Marketing Essentials
What is Shotgun Approach in Marketing?
A shotgun isn’t used to hit the eye of the bird. Hunters who use shotguns are just concerned w…
Business Models
Dollar Shave Club Business Model | Case Study
Dollar Shave Club, launched in 2011 as a subscription-based online razor retailer, has one of the mo…
Marketing & Sales Guides
Why Brands Fail? Reasons for Brand Failure
The process of branding was developed to act as a guard for businesses against failures. Branding …
Marketing & Sales Guides
Why Brand Name Matters? How To Choose A Great Band Name
“What’s in a name? that which we call a rose By any other name would smell as sweet.” This…
Marketing & Sales Guides
What Is Meme Marketing? Everything You Should Know
Memes are on a rise. We’ve seen them, got amused and have often shared them as well. But if we…
Branding Essentials
Brand Integration | What Is Branded Entertainment?
There is a rise of brands moving towards producing, sponsoring, and being a part of movies and other…
Business Models
What is ReCommerce? ReCommerce Business Model
ReCommerce (also known as Reverse Commerce or Re-ecommerce or Reverse Marketplace) is a practic…
Marketing Essentials
Cross Promotion: Definition, Benefits, Examples and Ideas.
People have witnessed cross promotion ever since they have learned to read and recognise. The term m…
Business Strategies
Candy Crush Success Case Study | Marketing + Psychology = Success.
Other Games will come and go, but Candy Crush goes on forever. Launched in 2012, Candy Crush reporte…
Brand Statistics
40 Powerful Facebook Statistics and Facts for Marketers
Facebook, world’s favourite social media network, with around 1.13 billion daily active users is t…
Business Models
Facebook Business Model | How Does Facebook Make Money?
With around 1.13 billion daily active users and 27.63 billion in revenue in 2016, Facebook is t…
Marketing & Sales Guides
Font Psychology For Logo Design [Complete Guide]
Communication is important even for your basic marketing strategies. The target audience ought to kn…
Marketing & Sales Guides
Everything You Need To Know About Facebook Marketplace
It seems like social networking wasn’t enough for Facebook to keep those 1.71 Billion users engage…
Marketing Essentials
What Are Customer Touchpoints? Importance & Examples.
A company interacts with customers on many levels and at many places. These interactions are necessa…
Branding Essentials
What Is Brand Voice? How To Develop One?
Just like in human beings, a brand voice is the unique way a brand communicates with everyone. But&n…
Marketing & Sales Guides
Psychology Of Shapes In Logo Design
Perception matters. The world is full of geometric shapes and we, as humans, have assigned each one …
Business Models
Business Model of Oyo Rooms – How Oyo Rooms Work
Oyo Rooms is the largest branded network of hotels currently operating 450,000 listings in 5,000 cit…
Marketing & Sales Guides
Psychology of Colours in Marketing and Branding
Psychology and marketing are lifelong partners. A psychologist may not be a marketer but a good mark…
Branding Essentials
What Is Brand Image? – Importance & Examples
Brand Image is how customers think of a brand. It can be defined as the perception of the brand in t…
Branding Essentials
Brand Positioning: Definition, Types, & Examples
Customers weigh generic products offered by different brands according to the associations and trait…
Business Models
Paytm Business Model | How does Paytm Make Money?
How Paytm makes money even after providing 50% to 100% cashback? What exactly is Paytm’s Busin…
Business Models
Marketplace Business Model vs. Aggregator Business Model
Marketplace business model and aggregator business model, though very similar, have noticeable diffe…
Business Models
Aggregator Business Model | What Is It And How Does It Operate?
Be it taxis, hotels, groceries, food, or travel, the aggregator business model has entered into and …
Branding Essentials
What is Brand Personality? Definition & Examples
Personification is an innate tendency of human psychology. It refers to the attribution of …
Branding Essentials
What is A Brand? – Importance, Elements, Types, & Examples
Generally, people consider a name, logo, colour, and even sound to be a brand. While they’re parti…
Business Models
How Does WhatsApp Make Money? WhatsApp’s Revenue Model
WhatsApp was developed by Jan Koum and Brian Acton in early months of 2009 as a status update applic…
Marketing Essentials
What Is Network Marketing? MLM Explained With Examples
Network marketing, also known as multi-level marketing, is a business model which involves a pyramid…
Marketing Essentials
The New Product Development Process – 8 Steps Of NPD
There’s a lot that goes into a product before it is introduced into the market. It starts with a m…
Marketing Essentials
What Is Product Life Cycle? – The 4 Stages Explained
Products have similar lives to living beings. They are born someday and they come to an end someday….
Marketing Essentials
What Is Product Mix? Explanation With Examples
A product is an item produced or procured by the business to satisfy the needs of the customer. It i…
Marketing Essentials
Service Marketing Mix – 7 Ps of Marketing Mix
Services are different from tangible goods. They are- The service marketing mix is also different fr…
Marketing Essentials
What is Marketing Mix? – The 4Ps & 7Ps Of Marketing Explained
The marketing mix theory, first coined by E. Jerome McCarthy in the 1960s, forms the foundation mode…
Marketing Essentials
What is Marketing Myopia? Definition and Examples
Marketing Myopia, first expressed in an article by Theodore Levitt in Harvard Business Review, is a …
Marketing Essentials
Marketing Management Philosophies – 5 Marketing Concepts
Marketing concepts or marketing management philosophies are the philosophies used by the businesses …
Business Strategies
Coca-Cola Marketing Case Study
From the star ‘Coca-Cola’ drink to Inca Kola in North and South America, Vita in Africa,…
Marketing Essentials
What Is Influencer Marketing? – A Detailed Guide
It all started with a few clickable web ad banners on Yahoo! Then Google disrupted the scenario by l…
Marketing Essentials
What Is Unique Selling Proposition (USP): A Detailed Guide
Every customer looks for a reason why he should choose that specific product and not the others lyin…
Business Strategies
Patanjali Case Study – How Baba Ramdev Built a Multi Billion Dollar Brand
Seems like putting a meditating old Baba on the top of your brand name isn’t good enough to guaran…
